For Founders Who Need The Foundation

The Business Operating System Your Ambition
Actually Needs…

Your business should not need you at peak
capacity every day to survive.

Burnout Proof Business is the weekly implementation container
for building and maintaining the Notion-powered operating
system behind a business that keeps running, even on the
days you can't be at your best.

$375 / Quarter

Signature Burnout-Proof Business Program

The Real Problem

#RealTalk…
You don't trust Any of It.

You might think you need more discipline. A better planner. Another productivity system.

Bost of the time it's one of three things:

  • You don't trust the way you're built

  • Your systems don't fit how you actually work

  • You don't have clarity on what matters now and how the pieces connect.

Burnout Proof Business is built for that third one — with real support for the first two while we rebuild the foundation underneath you.

If you've been blaming yourself for not being disciplined enough, organized enough, tech-savvy enough, or consistent enough: you are not the problem.

You've been building plans for a version of yourself who doesn't exist — the one who's always rested, clear, and fully available. Real life shows up, the plan breaks, and you take the blame that belonged to the system.

Your business works because you over-function. That is not the same as having a business that works.

Why Weekly?
A standing rhythm, not another reset.

Your business didn't become unsustainable overnight, and it won't get fixed in a weekend or by downloading another dashboard on a Sunday afternoon.

Inside BPB, one weekly call gives the work somewhere to land, every week, on purpose. Knowing the pattern isn't the same as changing it — that takes reps, not another reset. This isn't a program with an end date. It's the standing container that keeps the system from quietly drifting back to chaos…

Ellyn in a green bzler with arms outstretched as multiple baseball caps fall around her, illustrating the many roles founders take on.

Too Many HATS!

Why It Keeps Happening

It's not a Willpower Problem.

"Set boundaries" doesn't work. "Take a vacation" doesn't work.

Because you're not solving a behavior problem. You're solving a capacity problem. Three things the research has settled.

01
↓ Capacity

Cognitive load is finite. Founders running multi-pillar businesses make 200+ decisions a day, most of them invisible. Exhaustion isn't weakness. It's the predictable result of decisions stacked beyond capacity.

02
↑ Reps

Behavior change needs structure, not motivation. Decades of research are clear. Lasting change comes from environment and process design, not from trying harder. Your systems work better than your willpower.

03
= Drift

Burnout follows you across positions. If exhaustion shows up in every business model you've built, the problem isn't the offer or the calendar. The problem is structural. Structural problems need structural fixes.

The Engine…

One Weekly Rhythm.
A Real Team Behind It…

Most programs give you another frameworkand send you off to implement it alone.
BPB gives you a standing weekly call, the full build, and people to call in when it's time to execute instead of just plan.

This isn't about adding more to your plate. It's about having the one room, the one call, and the one team that actually moves the needle — instead of seven tabs you forget about by Wednesday.

The Standing Call

Your Weekly Build Session.

Most weeks, it's a Build Lab…

Coworking and AMA time to bring the system you keep meaning to fix, the workflow you keep avoiding, or the question you've been Googling for three weeks.

Once a month, it becomes a Live Workshop

that solves one specific business bottleneck — Notion, AI, automation, or operating-system focused.

Every quarter, we make a Quarterly Game Plan…

We focus on mapping priorities, capacity, projects, and next plays for the next 90 days. Included for members, no separate ticket needed.

Can't make it live?
The Workshop and Game Plans are there. No guilt, no makeup work — just pick it up when you can.

This is the room. One standing appointment, not another tab you forget to check.

Execution, On Demand

When Strategy Needs Hands, Not Just Advice.

You don't have to learn everything or build everything yourself. The Assist gives you discounted access to vetted implementation support — for the parts of the system you'd rather hand off than DIY.

Strategy without execution is just another framework collecting dust. The Assist is how it actually gets built.

In The Room est MMXIX Coach Ellyn

Your Bench

A Rotating Lineup, Built In.

Each season, BPB brings in specialists in the areas founders most often outsource — marketing systems, burnout-aware creative work, and more. Consider it your bench of subs: people who go deep on the one thing, so you don't have to become an expert in everything.

GAME ON

• • •

Settle the Score

• • •

Leave it ALL on the Field

• • •

In the Pocket

• • •

For the LOVE of the Game

• • •

If you STAY Ready, You Don't Have to GET Ready

• • •

GAME ON • • • Settle the Score • • • Leave it ALL on the Field • • • In the Pocket • • • For the LOVE of the Game • • • If you STAY Ready, You Don't Have to GET Ready • • •

I have ADHD.
So I Built it in.

This program reflects how my brain works, not how I think yours should.

I'm not going to brand myself an ADHD coach. But I do have ADHD, and I built BPB the way I'd want to be supported. That looks like a few things in practice:

  • The rhythm holds structure — it doesn't hold a grudge. Miss a week's live call and you're not behind — you're caught up the moment you watch the replay and do the work.

  • The call is never required live. Replays exist. Showing up however you can show up still counts.

  • There’s always a low-capacity version. When you have nothing left that month, the program already knows what to ask of you instead.

  • Monthly check-ins exist so you're never quietly falling behind — whether you made every call or none of them.

Designed by an ADHD brain, for whatever brain you've got.

The Method

Diagnose first.
Build in Order.

Most coaching gets it backwards. Sales funnels and launch strategies before the founder underneath has any sustainable infrastructure. That's why every program produces the same exhausted founder six months later.

Here, we build in the order that actually holds.

01
Foundation
Schedule · Systems · Self-Care

Before you scale anything, the founder underneath the business has to be sustainable. This is the layer most coaching skips.It's also the layer most burnout starts in.

02
Engine
Offers · Marketing · Sales · Lead Mgmt

Now we work the engine, because the founder driving it is built to handle it. Offers that don't drain you. Marketing that doesn't perform you. Sales that fit your actual energy.

03
Maintenance
Sustainability · Mindset

Burnout-proof isn't a moment. It's a maintenance practice. This is the layer that keeps you from quietly drifting back to the patterns you came here to leave.

04
HOW IT'S DELIVERED
Rotating, not sequential

These show up across your monthly workshops and Build Labs based on what the room needs most that season — not a locked six-month march through each one.

The 6 Pillars

What We Build, On Rotation

This program is built around my 6 Pillars of Sustainable Success — the six pieces every business needs to be sustainable, for you (the owner/operator) to last, and for your business to become burnout-proof. Monthly workshops and weekly Build Labs rotate through these based on what the room needs most.

01 — Systems
02 — Schedule
03 — Self-Care
04 — Offers
05 — Marketing
06 — Mindset
01
Systems
Where my Bestie, Notion, Comes in!

Your second brain. Systems take the mental load off your plate so you're not white-knuckling every deadline, to-do, and idea in your head. Not about rigid routines — about removing the unnecessary so there's room for what matters.

02
Schedule

A weekly flow that honors your actual energy, not the one you think you're supposed to have. Themed days, master calendars, power hours that protect the work that moves the needle — built around capacity, not willpower.

03
Self-Care

Not bubble baths. A business investment. Self-care here means building recovery into your daily rhythm before you're depleted — not waiting until you collapse and calling the aftermath "self-care."

04
Offers

A product suite that scales without scaling your stress. Knowing what to charge, what to sunset, and how many clients is actually too many — so growth doesn't just mean more hours.

05
Marketing

Visibility that's consistent because it's sustainable, not because you're white-knuckling a content calendar. Marketing that fits your actual capacity, not the volume someone else's funnel demands.

06
Mindset

The glue that makes the other five stick. Not toxic positivity, not "good vibes only" — resilience, the ability to say no as a strategy instead of a failure, and the trust that you can hit the brake and still remember where the gas is.

What You Walk Away With

You Stop Building This Alone.

🏈

You have one standing appointment, not seven open loops.

Build Labs and monthly workshops give the work somewhere to land every week. You leave with one specific change to make — not another framework to file away.

🗓️

The Quarterly Game Plan Workshop, included.

Every 90 days, map your priorities, capacity, and next plays — live or via replay. No separate ticket needed.

💻

A Template + Resource Vault.

Curated Notion templates, AI prompts, automation recipes, checklists, and workshop replays — not an infinite library, just what actually gets used.

🎤

A training staff, not just a coach.

Guest experts join throughout the year for the areas you'd normally have to hire out solo — marketing systems, creative burnout-prevention, and more.

You're never quietly falling behind.

A monthly check-in keeps you moving forward on purpose, whether you made every call or none of them.

🤝

You're not one face in a crowd.

This cohort is led by me, directly — not handed off to a rotating cast of moderators. You get real strategic input on your specific business, inside a group container built for that.

🥷

One home, not seven tabs.

Solopreneur OS rolls into your membership. One Notion home, built into the foundation.

Ellyn Schinke, sustainable performance coach, Notion Ambassador and ACT, SAT, STEM tutor in a black tracksuit with white stripes standing in front of window laughing holding a silver laptop with a green baseball hat, learning slightly to the side.
In The Room est MMXIX Coach Ellyn

The Position

We Build the Whole Picture, Together.

A weekly rhythm, the operating system built pillar by pillar — with me in the room the whole way.

What the All-Stars Are Saying

Real results from Real Members.

Burnout-Proof Business

"The email assistant Custom Agent might be life-changing! Went from probably 75,000 emails to 21K… still ticking down! This could be transformative!"

KS
Kristi Shaw
Serial Entrepreneur
Burnout-Proof Business

"I almost paid for a business besties membership and then I realized — that's also what this is! We are business besties AND we get shit done!"

AB
Addie Beal
Entrepreneur
BPB Community

"I found Ellyn through her Notion tutorials. I loved the focus on burnout through efficient systems. I jumped all in… best deal ever! Enthusiastic, compassionate, and mindful."

AT
Angie Turgeon-Ladeau
Business Owner

Fit Check

Let's be Straightabout this.

BPB is the upgrade tier. Here is who actually belongs here —
and who's better off staying in Systems School (or somewhere else) for now.

This room was
Built for you.

✅You want diagnosis, not another framework. You're done collecting strategies.

✅Your energy is real and finite. You want strategy that fits, not the energy you're "supposed" to have.

✅ You want a weekly rhythm and a real team behind you — not a pile of solo homework.

ADHD/ND-friendly needs to be structural, not a marketing label.

✅You want an ongoing container to hold you accountable and keep you consistent, not a one-and-done program with an end date.

We're probably
not the right fit.

❌ You want it built for you, not with you. That's a VIP Day, priced differently.

❌ You're shopping for hustle scripts, launch cycles, or scarcity-based scaling. Not what we do here.

You want to go at your own pace with no group structure or fixed timeline. That's System School — the self-paced course and template suite for DIY builders who want the method and templates without a live container.

❌ You're hoping to be told to "rest more" or "set boundaries." That's not the diagnosis.

Not sure which one?
If you've never finished a self-paced course, you probably need the live room.
Either way — BPB members get full System Skool access included, so you're never locked out of the DIY path once you're in.

Lock It In

Stop surviving your success.
Start Building.

This works if you work it. Show up to your weekly call (live or replay). Do your monthly check-in. Use The Assist when you're stuck instead of spinning. That's the whole ask.

Burnout-Proof Business
$375.00
Every 3 months
$1,200.00
Every year

✓ 🏈 Weekly Build Lab + 🎤 Monthly Live Workshop
✓ ⚙️ Full Systems School Access and 🧩 Solopreneur OS
✓ ✅ Monthly Check-Ins + 📚 Template + Resource Vault
✓ 🗓️ Quarterly Game Plan Workshop — included
✓ 🛠️ The Assist (member-only discounted Build-Out help)

Got Questions?

The things people
Actually Ask.

Stay Relentless

Stop performing
for the version of yourself that was never coming.

"Building it once is a decision. Living inside it is a practice. BPB is the standing room where I'm in it with you for the practice — the schedule, the self-care, the offers, the marketing, the mindset, all of it, not just the systems."