Building systems for the work you hate, so high-achievers can perform without burnout.
I work with women-led service businesses and small teams who’ve outgrown running everything from memory.
- Notion Ambassador
- Former research scientist
- 10+ years in burnout prevention
limited spots each month
Your business has onepoint of Failure.
You've got real clients, a few systems you love, maybe Claude already talking to Notion. Everything else waits on you.
Catching up on your business at 10pm.
Follow-ups living in your head.
Rewriting the same task list. Again.
You burn out, and the business stops with you.
Systems for the week you actually have.
Tried systems before and they didn't stick? Most get built for an ideal week, then abandoned the first time real life shows up. Mine start from how you work and how much you have to give, so you keep using them long after we're done.
See client results →
built around capacity, not an ideal week
This week's game plan WK 42
- ✓Protected focus blockMon AM
- ✓Client onboarding (automated)Auto
- Podcast episode: recordWed
- Recovery dayThu
- Weekly review, 20 minFri
Capacity this week · 68% booked
Burnout is common. So is the busywork that Creates It.
of small business owners surveyed reported burnout in the past month.
Capital One / Morning Consult, 2022of knowledge workers' day went to coordinating work instead of skilled, strategic work.
Asana, 2023Employees with frequent burnout were 2.6 times as likely to be looking for another job.
Gallup, 2018Elite athletes get a whole training staff. Entrepreneurs get a new Planner.
Most of us can't hire a whole staff, so your systems become one. My calendar is my training plan. My automations and AI agents catch what I'd drop. My weekly review is my game film.
Needing support says nothing bad about you. Business is a long game, and the right systems keep you in it.
Let the systems run the drills. You play the game.
- Head coach→Home Base / CEO Dashboard
- Trainer→Tasks & Projects
- Scout→Client Experience
- Hype crew→Content Engine
- Equipment manager→AI & Automations
meet your staff.
Your tech is draining your brain, your bank account and your billable hours.
Brain: ten logins, five places to check, and nothing talks to each other. Bank account: subscriptions you forgot you’re paying for. Billable hours: admin eating the time you could be paid for.
Got one thing that’s stuck? Bring it to an Assist. In 90 minutes, we fix it on the spot. $750.
Book an Assist- The automation you've been fighting for two weeks.
- The Notion workspace that got out of hand.
- The tools your mentor, a YouTuber and your best friend all swear by.
- The task app you've rage-quit five times.
- The dashboard you built and never open.
- The AI setup that's almost working.
Not sure what you need? Take the quick fit quiz and I’ll point you to the right play. Find your fit →
Think you're the Problem?
I've heard the same sentence from client after client: “I can't figure out this Notion system.” One of them stopped updating everything by hand and started dumping her client notes into an AI agent that updates the system for her.
You've been trying to squeeze yourself into a box that was never built for you. The fix is a system that fits how you show up on a chaotic Tuesday morning, when your keys are in your pocket and you’re still looking for them.
I don't start with Notion. I start with You.
You come in asking for a CRM, a website or a better Notion setup. Or more discipline. Sometimes that's the fix. More often it's a schedule with no room in it, an offer that takes more than it gives, or onboarding that only lives in your head. Fix that first, and the systems get simple.
- PersonYour values, capacity and rhythms. I coach here when it's what's actually in the way.
- BusinessYour offers, marketing and support, and whether they fit the person running them.
- SystemsThen I build the systems that carry the load.
Built for the brilliantly Lazy.
For founders who’d rather spend three hours building a system than 20 minutes doing the same task every week.
The Huddle, then The Roster
If this sounds like you“Look at the whole thing, then stay on call.”
One day to audit your tech, cut what you don’t need and build the system that fixes your biggest pain point. Then keep me on call while your business keeps changing.
The Dynasty
If this sounds like you“Take it off my plate.”
For businesses and organizations that run on one leader's memory. I learn you, map the build, then build and refine while you use it. Contracts, follow-ups and onboarding stop needing you.
You send the idea, I add it to the list, and it gets built.
- 5 weeksin Mexico without checking in. Shelly came home to a full pipeline, calls already booked and her first $10K month that year.Shelly · after 11 months of building
- 75K → 20Kunread emails in a couple of hours, with one email agent.Kristi S. · one email agent
- $25K a yearon track to be saved by consolidating their platforms into one system.CougsFirst! · software and staff time
Nobody saw how hard I was working to hold it all Together.
High achievers get sold three answers: find balance, find the right guru, be the hero. Every one says the problem is you. It isn't. When something fails for almost everyone, you look at the design.
I know, because I was one of them: a former athlete and research scientist who looked like she had it handled, until the gold stars stopped working.
Read my story →
When the systems Finally caught up.
CougsFirst!: A backend built around the team
"What I would love is to not stay up till 1:30 a.m. printing and designing signs and making sure we didn't forget sponsors."Kelsey Larsen, Executive Director
I traveled to Mexico for 5 weeks. My pipeline kept running. That's what the systems work did for me.SRShelly ReesDivorce Financial Consultant
This will literally change my business. I'm anticipating getting multiple hours back every week just from this system.KBKate BrannaYour Ops Alchemist · after one 90-minute Assist
This is the first time I feel like I have a sustainable system and plan. I’m so freaking grateful.MGMaleah GordonA.New Foot School
Grab something free and start Today.
Free tools and everything I'm putting out. No call required.
Free mini-courseSteal My CEO Schedule
My actual week, with the Weekly Game Plan folded in.
Steal it free →
Free communityThe Locker Room
My free community for founders building a burnout-proof business.
Join free →
Free live sessionChalk Talks
One Notion system, broken down live.
Save a seat →
Live webinars and workshops where you can see how I work, ask questions and leave with something you can use.
Step up. Take the Shot.
One keeper. Every bag, every idea, the whole invisible load. See how long that holds when burnout steps up to the spot.
GOAL. Burnout got past the keeper. That's what happens when one person carries everything.
Your business shouldn't need you to remember Everything.
Bring the thing that's running on willpower right now, and we'll fix it in 90 minutes.
Bigger build, or a team? See The Dynasty →
Not sure what you need? Find your fit →
Systems you can trust. Finally on your team.