The Diagnosis

Stop Guessing!
Get Your CEO Playbook!

You have tried the tools. The templates. The "systems." And somehow you are still running your business out of your nervous system. The CEO Playbook is the diagnostic that tells you what is actually breaking down, why it keeps failing, and what to fix first. So you stop guessing and start moving.

$495

90‑minute diagnostic call + written Scouting Report + Loom walkthrough delivered within 7 business days.

GAME ON

• • •

Settle the Score

• • •

Leave it ALL on the Field

• • •

In the Pocket

• • •

For the LOVE of the Game

• • •

If you STAY Ready, You Don't Have to GET Ready

• • •

GAME ON • • • Settle the Score • • • Leave it ALL on the Field • • • In the Pocket • • • For the LOVE of the Game • • • If you STAY Ready, You Don't Have to GET Ready • • •

The Problem

If your system only works on your best days, it's not a System.

Most founders aren't "bad at consistency." They're running a business with infrastructure that doesn't match the life they're living.

Here's what I see constantly...
You bought a template that looked amazing… and died the moment real life happened.
You open Notion and freeze because you don't know what to do next.
You fall off for a week and re-entry feels so painful you'd rather pretend the system doesn't exist.

"That isn't a motivation problem. It's a design problem. And it's fixable."

Against the Market

Done learning Notion
And Ready to actually use it?

In this category, most options fall into one of three buckets:

01
People who teach Notion

You learn a lot, but still don't have a system built for your business.

02
People who sell templates

Powerful in theory, abandoned in practice.

03
People who run your ops

Helpful… until you're dependent.

The CEO Playbook is the missing piece: diagnosis before build — so whatever you do next actually sticks.

A woman with long brown hair wearing a green blazer, white shirt, black pants, and a white cap, standing on a white floor against a plain white wall, smiling and looking up as various hats and caps appear to be suspended and falling down from above.
A woman in a green track suit and white cap sitting on a wooden chair, laughing and holding a soccer ball, with a basketball, football, and another ball on the floor.

What It Is

This is a diagnostic.
Not a vibes call.

I diagnose the parts of your business that determine whether you can perform sustainably: what you are carrying, what is leaking, what is unclear, and what is creating the recurring chaos.

Then I hand you back your CEO Playbook. Your Scouting Report and your Next Play. What to fix first, what to ignore for now, and the build sequence that makes your system usable in real life.

“You don’t need to arrive organize—you need to arrive honest!”

What You Get

No fluff. No filler.

1
90-Minute CEO Playbook Diagnostic

We identify your real blocker, map the failure points, and make the call on what matters now.

2
Notion System Review (1 core system)

We review one of your core Notion systems — whichever is creating the most pain right now — and pinpoint the friction that's causing the "looks good, goes dead" problem.

You'll choose one on intake:
Tasks/Projects + daily planning flow
Content system
Client delivery / onboarding system
CRM / leads system
3
Written Scouting Report + Next Play

A clear breakdown of what's working, what's broken, and the exact order of operations — what to fix first and what you are officially allowed to ignore for now.

4
Loom Walkthrough

A short walkthrough so you can implement without needing perfect focus. Delivered within 7 business days.

Scope Note
This includes review of 1 core Notion system. If you want a full workspace rebuild, you'll be routed to the right next step.

Clarity you can Actually Use.

CEO Playbook · Scouting Report
For: Founder Sample
Delivered · 7 Business Days · est MMXIX
01 / The Real Blocker
Your task system is doing two jobs at once.
It is trying to be a planner and a project tracker. The mismatch is what is creating the daily decision fatigue.
02 / Next Play
Split tasks from projects. Build a daily home base.
One view for "what am I doing today." One view for "what is in flight." Stop making the system answer questions it was not built to answer.
03 / What to Ignore (For Now)
Your CRM rebuild. The dashboard redesign. The new template you bought.
None of those are the bottleneck. Re-evaluate after the daily home base lands.
Coach Ellyn Approved

What you leave with.

  • Your #1 performance blocker The real reason things are not sticking.
  • What to fix first And what you are officially allowed to ignore right now.
  • A plan built for your brain and your season Not a generic best practice.
  • A system direction that still works at 40% Bad-day mode, not perfection mode.

Field Report

"You've saved my business. I'm getting so much more than I signed up for. It looks like everything I wanted and needed that I couldn't put together. No joke."

— Megan Devito, Life & Anxiety Coach

Get honest.
Get a plan.

This process asks you to get honest. You are forced to go deep, look behind the curtain, and get ruthlessly self-aware. Because get-shit-done momentum requires honesty.

01.

Short Intake

10–20 minutes. Pick one core Notion system for me to review. Drop links or screenshots. Messy is fine.

02.

90-Min Call

We meet live. I identify what is actually breaking down, what is creating the chaos, and what needs to change first.

03.

Delivery

Within 7 business days you get the written Scouting Report, Next Play, and Loom walkthrough.

04.

Next Step

If you want implementation support, I write you a simple proposal for the best-fit next step. No pressure.

05.

Q&A Window

7 days of email access for follow-up questions and quick clarifications. So you do not get stuck on the last 10%.

Book + Pay

Stop guessing.
Get your
CEO Playbook!

Pick a time that works. Payment is collected at booking. You will receive your intake form immediately after, and your full deliverables within 7 business days.

$495
One-time
No subscription
  • 90-minute CEO Playbook Diagnostic
  • Notion System Review (1 core system)
  • Written Scouting Report + Next Play
  • Loom walkthrough (async)
  • Delivered within 7 business days
  • 7-day Q&A window after delivery
Book the Diagnostic

Secure payment · Instant intake · 7-day delivery

This is
for your if…

✓   Yes, This Is You

You are in the RIGHT PLACE if…

  • You are successful on paper, but behind the scenes it is chaos.

  • You have tried templates, courses, and tools, and still feel stuck.

  • You want a straight answer before you invest in the next thing.

  • You want a system that reduces decisions instead of creating more.

  • You are ready to run the Next Play I hand you. Not file it under "someday."

×   Not a Fit If

We are not a fit if:

  • You want a generic template without being diagnosed first.

  • You are looking for motivation instead of a plan.

  • You want someone to build your Notion system for you. That is a VIP Day or a Notion Power Hour.

  • You want validation that your current approach is fine. If it were, you would not be here.

  • You expect me to fix the problem on the call. The diagnostic gives you the play. You run it.

FAQ

Questions You Might Have…

  • Yes. We'll review one core Notion system — tasks/projects, content, client delivery, or CRM — so your Next Play is based on your actual setup, not guesses. You choose which system on intake.

  • Perfect. Mess is data. I don't need you organized. I need you honest.

  • No. The call is how we diagnose accurately. The product is the Scouting Report + Next Play — the part you can come back to when your brain is fried.

  • No. Real coaching makes you more sovereign. The Diagnostic gives you the play. You run it. You will leave with clarity, a Next Play, and a system you can execute without me. If you want hands-on implementation help, that is a different container — VIP DaySystems School, or Burnout-Proof Business. I will route you there in the post-call recommendation if it is the right fit.


  • You'll get a clear recommendation based on fit — Notion Power Hour, VIP Day, Systems School, or BPB — so you're not paying for the wrong container.


  • It helps, but it is not required. If you are pre-Notion, the diagnostic still works. We just diagnose what you have built so far in whatever you are using, and the Next Play tells you whether Notion is the right move at all.

Ready?

Stop performing productivity.
Build infrastructure
that holds.

If you are done guessing what is breaking and ready for a Next Play you can run, this is the door. We will diagnose what is actually happening, review the system that is breaking down, and give you a plan you can execute immediately.

Game on, baby.

$495
One-time
No subscription
  • 90-minute CEO Playbook Diagnostic
  • Notion System Review (1 core system)
  • Written Scouting Report + Next Play
  • Loom walkthrough (async)
  • Delivered within 7 business days
  • 7-day Q&A window after delivery
Book the Diagnostic

Secure payment · Instant intake · 7-day delivery