Sound familiar?

I’m paying for tools I’m not sure I need.

Nothing talks to each other, so I enter the same thing twice.

Things fall through the cracks, and I’m the one catching them.

I know something’s off. I just don’t know what to fix first.

Ellyn holding up a yellow card in the stadium
yellow card for that tech stack.

What happens in a Huddle

One day. Four Plays.

It’s my READ method in a day: we read what’s actually happening before we build anything, engineer the simplest support that fits, apply it to your real work, and debrief at 30 days.

  1. Tech audit.We find what’s redundant and what you’re paying for that you don’t need.
  2. Simplify and connect.We decide what stays, what goes, and what needs to talk to what.
  3. Your build order.You get a prioritized list of the systems you’re missing or need to fix.
  4. Start the top build.We use the rest of the day to build the highest priority.

“Show me the tabs, the notes, the spreadsheets. Show me the messy shit.”

What you leave with

You walk out with a plan, and it’s already Moving.

No 40-page report you’ll never open. You leave knowing what to fix, in what order, and the first fix is already underway.

built for your actual week, not your imaginary best one.

A clipboard, yellow card and soccer ball on the bleachers
every decision, written down.
  • A simpler, connected tech stack
  • A prioritized systems roadmap
  • Your highest-priority build, started or finished
  • Real work run through it before you leave, so it’s actually in use, not just built
  • A follow-up resource with every decision, what we built, and your next steps
  • A 30-day follow-up

Pick your Huddle

One day, or a whole Season.

The Huddle

One full day

$1,000payment plans available

Best forOne diagnosis, one plan, one priority build.

How it worksOne full day plus a 30-day follow-up.

Book The Huddle →
this is the one for solo founders who want it all built.

A Year of Huddles

5 Huddles

$4,000for 5 (one’s on me)

Best forYour year of systems: building out the whole backend with a partner along the way.

How it worksAbout one a quarter, used on your own timeline.

Book A Year of Huddles →

Use within 18 months · pay in full or 4 × $1,000 quarterly

Game film

Don’t take my word for It.

Teams I’ve coached

  • South Sound Labradoodles
  • DJR Designs
  • CougsFirst!
  • A.New Foot Zone Academy
  • Hey Bex
See the case studies →

How it works

From booked to Built.

  1. Book your date.Up to 90 days out.
  2. Fill out the intake.I review it before we meet, so we don’t burn the day on setup.
  3. Huddle day.Virtual, or in person at SheWorks (Tacoma) or EmpowerHouse (Puyallup).
  4. The 30-day debrief.We look at what’s working, what isn’t, and adjust.
  5. What’s next is your call.Run with the roadmap yourself, join BPB for weekly support, or move into The Franchise. Your $1,000 counts toward it.

The Breakdown · Hailey Aitkins, Nota Lux photographer

What a Huddle Looks Like.

“I’ve tried to do the Notion thing… that doesn’t work. Okay. I just won’t do it.”

Before

Everything lived on a whiteboard, because seeing it all was the only thing that helped. Every digital system she’d tried got abandoned. In her words: “I don’t want a whole built-out thing, ’cause I’m just not gonna look at it.”

After

By the end of the day she wasn’t staring at a new system wondering what to do with it. She was already using it, brain dumping into her AI agent and watching it file everything into Notion.

“Oh my God, the Notion AI agent is helping so much.”

Read Hailey’s case study →
Hailey Aitkins of Nota Lux
hailey, nota lux

What we did in one day

  1. PersonNamed her core values, which shaped how the system needed to feel.
  2. BusinessGot clear on moving branding clients into the personal photography she loves, and mapped the automated email that makes it happen.
  3. SystemsBuilt a Quick Capture page that opens on its own, stripped out the visual clutter, and connected her calendar and inbox to an AI agent.
person → business → systems

Fit check

Which play is Yours?

Start here. Then five quick taps. There’s a right offer either way.

Who’s this for?

Inside The Franchise

What a year together Covers.

  • It runs on the READ method.Read, engineer, apply, debrief, on repeat across your team’s shared work. We diagnose before we build anything.
  • One active build priority at a time.So things actually get finished.
  • Team workspace design.Role-based dashboards, permissions and handoffs.
  • Smaller builds, audits and automations.Included as you go.
  • Standing decision support.“Should we add this tool?” Ask me first.
  • Team training and adoption support.Plus quarterly systems and value reviews.

Not includedMajor custom builds and platform migrations. Those are quoted separately. Need something even bigger? Talk to me about The Dynasty →

Franchise film

From drowning to Connected.

The Franchise · CougsFirst!

What I would love is to not stay up till 1:30 a.m. printing and designing signs and making sure we didn’t forget sponsors.
Kelsey Larsen · Executive Director, CougsFirst!

Before

Memberships, sponsorships and events scattered across tools.

“I feel like I’m drowning. I knew Notion could do what I needed, I just didn’t know how.”

Now

Connected records, team and board dashboards, and invoice tasks that create themselves.

Read the CougsFirst case study →
CougsFirst! · built in Notion
The CougsFirst! business directory built in Notion
one of the CougsFirst builds.

Questions

Before you Book.

How do I know if I need The Huddle or The Franchise?

The Huddle is one day: we diagnose, build your roadmap, and start the top build. The Franchise is a year-long systems partnership for organizations with a team. Not sure? Book a Kickoff Call and we’ll figure it out.

Is The Huddle just a day of building?

No. Building is part of it, but the real value is the first half: figuring out what’s actually causing the friction before we build anything. Sometimes the answer is a workflow. Sometimes it’s a boundary, a capacity issue, or a business decision. Then we build what matters most and run your real work through it before the day ends. Implementation over inspiration.

Is The Huddle virtual or in person?

Either. Virtual with screen share, or in person at SheWorks (Tacoma) or EmpowerHouse (Puyallup).

How far out can I book?

Up to 90 days. I only take 2–3 Huddles a month, so dates go fast.

Is this only for Notion?

No. It starts with your business. Recommendations might include other tools, automations or integrations, and sometimes the answer is fewer tools.

Do you offer payment plans?

Yes. Choose one when you book The Huddle. A Year of Huddles can be paid in full or in 4 quarterly payments of $1,000.

Can I use my Year of Huddles faster than I pay?

Each Huddle is unlocked by its payment. Pay in full and you can book them on whatever timeline you want. The free 5th Huddle unlocks once all 4 payments are in, and all 5 need to be used within 18 months.

What happens after my Huddle?

You get a follow-up resource with every decision, what we built, and your next steps. We check in at 30 days. From there, it’s your call: run with the roadmap yourself, join Burnout-Proof Business for weekly support, or move into The Franchise.

Does what I paid for my Huddle count toward The Franchise?

Yes. Your $1,000 counts toward it.

What does my team need to commit to in the Franchise?

A point person who owns the system with me, time for your team to show up to training, and a willingness to actually use what we build. Adoption is the whole game.

What happens if I need to cancel, or want a refund?

Huddles can be canceled 48+ hours before your date. For The Franchise, completed work isn’t refunded, but if something isn’t working, I’ll make it right.

Ellyn

Why me

I don’t start with Notion.

I start with you, then the business, then the systems. Notion Ambassador, burnout coach, and 50+ custom builds for solo founders and growing teams.

Book The Huddle · $1,000