Social Media Burnout? Try Pinterest for More Sustainable Marketing (with Camille Kurtenbach)
Listen on Apple Podcasts / Listen on Spotify
You don’t need more content. You need a strategy that actually works while you rest.
If you’re sick of babysitting your Instagram feed or burning hours making videos no one sees—this episode is for you.
Pinterest strategist Camille Kurtenbach is here to flip the script on what sustainable marketing really looks like. This isn’t another “just repurpose it!” conversation. We’re talking about how Pinterest is a visual search engine (not social media!)—and how to make it your business’s best-kept visibility secret.
Whether you’re a course creator, coach, or creative… if you’ve got content, you’ve got searchable marketing assets. Now let’s use them.
🔍 What You’ll Learn:
Why Pinterest isn’t social media—and why that changes everything
What makes Pinterest content evergreen and how to leverage that as a solopreneur
How to repurpose your podcast, blog, Instagram, and even TikToks (the right way)
Why sustainable marketing starts with a content audit—not more content
What Pinterest replaces so you can finally step off the Instagram hamster wheel
🛠️ Tangible Takeaways:
Use the Pinterest Trends Tool — Find what people are searching for right now
Do a Content Audit — You've got more usable content than you think
Make SEO Work for You — Title + description = searchable gold
Build a Repurposing System — Map IG → Pin → CTA in a repeatable workflow
Focus on Cold Traffic — Optimize for the stranger scrolling, not the follower who already knows you
Resources & Links Mentioned in This Episode:
Check out Camille’s podcast: Pinterest Coffee Chats
Grab her freebie: How to Get Started on Pinterest
Join her Monday AM Coffee Chats: Sign up here
Want a business that markets without you? That’s the dream behind Burnout-Proof Business: systems, strategies, and automation that make marketing feel effortless—and sustainable. Enroll Now Camille is going to be one of our GUEST EXPERTS!
Get Her $22 Profitable Pinterest Blueprint - Click Here
Follow Camille: @positivityplatform
About Camille Kurtenbach
Hey, I’m Camille, a Pinterest Strategist and Manager who helps business owners increase their organic traffic while posting less on social media. Unlike platforms where content disappears in 24 hours, Pinterest content works for you for months or even years. I work with businesses who are ready to take a long-term, search-based approach to visibility so they can get leads, sales, and email subscribers without the social media hampster wheel.
Follow Camille: @positivityplatform | Website |
Get Her $22 Profitable Pinterest Blueprint - Click Here
Check out Camille’s podcast: Pinterest Coffee Chats
Grab her freebie: How to Get Started on Pinterest
Join her Monday AM Coffee Chats: Sign up here
Do you have anything to add?
Drop a comment below…
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Ellyn Schinke (00:01.178)
actually, you know what I didn't do? I need to make sure that my mic is on the right mic. OK, cool it is. Let's cut that bit out at the beginning. Hello, come you're welcome to the Burnout Proof Podcast. How are you?
Camille Kurtenbach (00:11.842)
I'm good, how are you?
Ellyn Schinke (00:13.708)
I'm doing good. I'm doing real good. Just came off of a networking call, feeling awesome and really excited to chat with you today because y'all should know I met with Camille as we record this a week ago. the stuff we're talking about today was already on my radar. We'll just say that. But you blew my mind last week and I have been pinning every day since then. But I'm getting ahead of myself. Welcome. Tell us a little bit about you.
your background and how you got to be doing the work that you're doing now.
Camille Kurtenbach (00:45.644)
Yes. So currently, in 2025, I am a Pinterest manager and strategist. And that is the title that I've had for the last seven years as I've built my business with little ones home with me as well. My youngest is now seven and in first grade. So my business has pivoted a little bit again the last two years. But prior to that, she was home with me full time. And so I built
a business around ECFE classes, gymnastics classes, play dates, all the things, which is exactly what I wanted as I became a wife and a parent. so before that, I came from college because that's what we were told to do. I have a four year degree in psychology that I don't really use and never really used. Tried a few jobs outside of
getting done with college never found anything that I liked and pivoted to the MLM world pivoted again to general VA and then pivoted again to Pinterest management and strategy when I have my daughter. So I've done a lot of stuff on the back end of marketing over the years and so it all just
has snowballed into me focusing on one platform to be the best at one platform instead of trying to stay up to date with all the platforms. Because while marketing as a whole is cohesive, there are nuances to every platform. And so I wanted to be the best that I could be at one so I could be good at my job, but also be good at home as a wife and a mom and have that balance.
Ellyn Schinke (02:12.589)
Mm-hmm.
Ellyn Schinke (02:30.286)
That was something I learned about you last week that I didn't know is just the depth of marketing experience you have. Why did you ultimately settle on Pinterest?
Camille Kurtenbach (02:42.16)
I did a lot of VA work between 2016 and 2018 so that was a boom of courses, if you think back and you were an adult at that point. That was when everyone was doubling down on course creation on evergreen ability on recording stuff a lot more for more than one time reuse and so.
That's what I jumped in with first. So when I pivoted to Pinterest, it was the same mindset, right? So Pinterest is that evergreen search engine platform, but it gave me the flexibility to work with multiple business owners at once and set my hours. Back then, scheduling on Instagram or scheduling on Facebook weren't really things unless it was like within a group and TikTok wasn't even on people's radar in the state.
that early. So it just was the one that gave me at that moment, the most overlap from what I had been doing for course creators, as well as I could work at 6am if I was up feeding the baby, or I could work at 11pm if I was up feeding the baby and my clients didn't need to know because it didn't have to be manually scheduled, if that makes sense.
Ellyn Schinke (04:05.294)
Yeah, yeah. So I think essentially what you're saying is if we think about and I think to some extent, it's still true with a lot of these social media platforms, your content creation needs to be in real time when people would actually like when people are actually using the platform, you're not posting at some point during the day when people are for lack of better way to say it alive. It's not going to get seen. And that post is going to be a dud because you're not taking advantage of when people are actively using it.
but Pinterest, that wasn't the case. So break down the evergreen notion a little bit more for the people who are like, I think I see what you're saying, but I also am not 100 % sure what you're saying.
Camille Kurtenbach (04:44.398)
Yes, so Pinterest, the biggest thing I want you guys to take away from this, if you only get one nugget, is Pinterest is technically not a social media platform. We lump it in there as a social media platform, but it is not. It's a, it is a visual search engine. So it should actually be in the bucket of Google and YouTube and not Instagram, Facebook and TikTok. But that is not what society.
Ellyn Schinke (05:06.542)
Mm-hmm.
Ellyn Schinke (05:10.113)
Okay.
Camille Kurtenbach (05:13.038)
has conditioned us to think they've conditioned us to think that Pinterest belongs in that same bucket as Instagram and Facebook and TikTok. When in reality, it should be with YouTube and Google because 96 to 98 I don't know the exact stat for 2025 but 96 to 98 % of searches within Pinterest are unbranded meaning they're not typing in target. They're not typing in Walmart.
Ellyn Schinke (05:31.458)
Mm-hmm.
Camille Kurtenbach (05:41.37)
They're not typing in Tony Robbins or Mel Robbins or whoever those big guru names that you're seeing every third, fourth picture on Facebook or on Instagram as ads or on TikTok. Nine out of 10 people are not coming to Pinterest searching those names. They're coming to Pinterest to search. I'm overwhelmed. I want to burn down my business. I need systems.
How do I go viral on TikTok? Barbie birthday ideas, Barbie party decorations, whatever it may be, they are going to that search bar with those key words and phrases, not my name, not Ellen's name, not Target. While you're gonna find those things on the platform for sure, that is not what people are typing into the search bar.
Ellyn Schinke (06:24.718)
Mm-hmm. Mm-hmm.
Ellyn Schinke (06:32.696)
Mm-hmm.
Ellyn Schinke (06:36.59)
Yeah, yeah, and I actually think the more the more we talked last week and the more I think about it today I don't I grouped it with social media, but I also recognized that with Pinterest I never used it in the same way that I used other social media sites. I Wasn't really using it to connect with other people. I Was using it kind of in this same way. I use Google and YouTube, which is kind of why you blew my mind with this last week I'm looking for something. I'm searching for information and I always
kind of you say that about YouTube is let's be honest, when we're on Instagram, we're on Instagram to escape. We're on Instagram to numb. are on Instagram and we might passively like get inspired or like learn something or whatever, but that's like not why we're on Instagram. But when I go to like YouTube or Google, I'm looking for information. I'm looking to learn in whatever capacity I might learn. And I never really thought of Pinterest in that way. I think how like my first experiences with Pinterest,
were it's my like, I literally I have like a daily look box sitting on my my my island right now because I just got it from them. I thought of it like a place to pin outfit ideas. Like they have a Pinterest board that they access to know what like stuff to send me. So I always thought of it in that sense like recipes, home decor.
like clothes and outfit ideas, but I never thought of it being a tool that would actually benefit my business. And I think that's kind of where you blew my world wide open last week when we were chatting about it. So like, what is the conventional way we think about using Pinterest and in what ways? I mean, I still think that's true. I still think it's like Pinterest is ideal for like recipes at home, but like
Camille Kurtenbach (08:19.44)
Mm-hmm.
Ellyn Schinke (08:21.952)
Let's flip that on its head. What's the way we conventionally think about how we should use Pinterest? And what's the way we should actually be using it for our businesses? And what are some of the weird businesses that you've actually seen be tremendously successful on Pinterest?
Camille Kurtenbach (08:34.638)
Yes, so I totally agree. still plan all my kids birthday parties on there. I'm still planning my festival.
Ellyn Schinke (08:39.623)
That's why I chuckled when you said Barbie birthday parties. I was just like, yup, there we go, that's what I'm talking about.
Camille Kurtenbach (08:45.996)
Well, yeah, well, that's because we just wrapped up my seven year old's Barbie birthday, but I, I still go there to plan the kids parties. I have a whole board that's dedicated to my dream lake house and like all those things. I'm still using it that way, even though it's my business account. Those are now just secret boards though. So nobody outward facing can see them, but I still get to use the platform for my enjoyment and my
Ellyn Schinke (08:50.798)
you
Camille Kurtenbach (09:14.064)
calm space and positive space versus the endless scroll on Instagram or TikTok. And so while every platform, we're human, so we all use it for different things, but they have purposes. But for Pinterest, the business side of it is, and this conversation pops in my head every time I get asked this question is, I...
had somebody ask me, well, I use Pinterest all the time to plan X, Y, or Z or save recipes. And I'm like, and how did you think that content got there? And they were like, I thought it just was like Google and it was just there. And I'm like, well, Google doesn't work that way either. Like businesses have to put time into their websites and their SEO and what they want to be known for to show up in Google, right? And the same thing as for Pinterest.
Ellyn Schinke (09:54.136)
True.
Camille Kurtenbach (10:07.406)
If I want to show up in your search on Pinterest because you're planning a party and I have party decorations or you're wanting to maximize your content as a business owner, I have to use those keywords in my content in my pins to show up for those searches. So it's really reverse engineering. And I just launched my own podcast episode about this yesterday of like
What are the top three things you should be doing if you're gonna start a Pinterest? And the first task in that list that I gave everybody in the podcast was figure out what problem your content, service, freebie, opt-in, quiz solves or inspires. do you wanna be known for? What are your potential clients or customers searching for?
as well as what do you want to be known for? like Ellen's known as the burnout coach, right? The systems, we go to her for all things notion. She knows to her core, that's what she wants to be known for. So now we need to reverse engineer what are other ways she could be found.
Ellyn Schinke (11:14.435)
Mm-hmm.
Camille Kurtenbach (11:20.984)
when people need Notion. Because nine out of 10 times they're probably not searching Notion. They need to find Ellen somewhere else in the web. Her solution is Notion, but what are they searching for to find her? And so that is the biggest thing business owners miss is they just want to throw their content out there. They want it to auto post from their scheduler. They want it to auto post from Instagram, but that's not serving you.
Ellyn Schinke (11:26.808)
Mm-hmm.
Ellyn Schinke (11:37.07)
Mm-hmm.
Camille Kurtenbach (11:49.9)
What you post on Instagram is not going to be the same for Pinterest, right? We don't, one, we don't use hashtags. So if you're using up your pin description with hashtags, you're really not going to be found. two, visually, what's going to go on Instagram is going to be different than what you on Pinterest. so.
Ellyn Schinke (12:10.638)
Yeah. I've even found when I've tried to cross post stuff from Instagram to Pinterest, that 90 % of the time they just flag the trending audio and they're like, no, can't post this here. So yeah.
Camille Kurtenbach (12:22.048)
Yeah. that and that's the hard, it's you slip through the cracks sometimes, or it'll just mute it. One thing I've noticed with one of mine, because all we did for their content was repurpose TikToks, just because of the type of business they were. And their content would just be muted then. So you could still see what she was doing and the it was tagged to the products that they were selling. So it worked. But again,
Ellyn Schinke (12:28.972)
Hehehehe
Ellyn Schinke (12:41.281)
Yeah.
Ellyn Schinke (12:46.838)
Yeah.
Camille Kurtenbach (12:48.784)
At this point, we weren't being flagged in 2020. That was late 2024. I don't know if they'll change that down the road. Like if you post X amount of times and get flagged for copyright stuff, are they gonna ding your account? I don't know. But it really is, we don't approach an Instagram post and a newsletter the same, right? As business owners, when you sit down to do marketing.
Ellyn Schinke (13:03.085)
Yeah.
Camille Kurtenbach (13:16.994)
or do your content plan for the month. You're not sitting down. You can have the same content idea, but you're not copying and pasting what you would put on Instagram to your newsletter. And so that's the same with Pinterest. We have to have it look at it through that Pinterest lens, not just supposed to post.
Ellyn Schinke (13:27.405)
Yeah.
Ellyn Schinke (13:37.164)
Yeah, I'm realizing I keep thinking of questions as you're talking, so I'm going to start writing things down. But let's riff off of what you just said there. Because I think then maybe most people will see that and hear that, and they'll say something along the lines of, OK, well, if I have to work this hard to create new different content on Pinterest, I'm just not going to do it. That sounds like too much work. So what would you say to those people?
Camille Kurtenbach (14:03.48)
I would say that it's not as much work and time as you think. So my best example right now is a current client in the fertility space. She posts two to four times a week on Instagram on her actual feed. Some of them are carousel, some of them are reels. We repurpose the reels, that makes sense. So point of view, educational prayers, because that's one of her pillars.
those are kind of the three for her. How to is, is another one. All that makes sense to repurpose, right? Cause you're giving somebody more information. Nine out of 10 times those reels or pieces of content from TikTok or Instagram are having a call to action to something, right? Book a discovery call, join my email list, take my quiz, read my blog, listen to my podcast.
Well, all those are links, right? All those call to actions, you have to do something as a business owner, whether it's mini chats or not, you are giving them the next step that they have to then take. Same for Pinterest. So I just download those videos, write a keyword title, write a keyword description, link it to whatever the call to action is that makes the most sense for that video, and then schedule it. So that's how I repurpose
reels or tik tok videos. So it's not creating new content, we're just repurposing it in that regard. I didn't just copy and paste or have a post. I took that content that I that the myself or the client spent time creating. Look, pulled it said, okay, we're starting from new. uploading it to Pinterest. Okay.
Ellyn Schinke (15:32.568)
Okay.
Ellyn Schinke (15:37.762)
Yeah.
Camille Kurtenbach (15:52.516)
This content talks about X, Y, and Z. I know my pin title needs keywords about X, and Z. And I know my description needs two to four sentences that encompass additional keywords about X, and Z. And I know I need to link it to the solution about X, and Z. So again, it's a system. It's not necessarily more work. It's a checklist, just like you probably have a checklist for
Ellyn Schinke (16:14.242)
Yeah.
Camille Kurtenbach (16:20.078)
your Instagram post or your TikTok content or your email newsletter that you're sending.
Ellyn Schinke (16:24.065)
Yeah.
Yeah, I feel like, I mean, if you guys can't already get the vibe of what we're talking about here, what we're essentially talking about is this is a sustainable marketing strategy. And I think this is where the kind of ah-has that I had last week. And when I say sustainable marketing strategy, I quite literally mean a marketing strategy that gives you an avenue to repurpose that, is an avenue that you can, you can do this when, you know, like you said, at six o'clock in the morning or 11 o'clock at night to work around the rest of your life as needed.
And it is sustainable in the sense that we can actively repurpose the content that you're already posting, but it's, I think this is where perhaps I'll admit that I've done stuff wrong because I actually think does Pinterest allow you to link your Instagram account?
Camille Kurtenbach (17:09.104)
Yes. So that was a new feature rolled out depending on when you got it in like the rollout sometime in 2024. They did it. They finally got their tech stuff figured out to not break laws with, with like combat, you know, cause you can, there's a lot of logistics behind allowing stuff to auto post from one platform to the next one laws and all that stuff.
Ellyn Schinke (17:17.612)
Yeah.
Ellyn Schinke (17:27.0)
Hey
Ellyn Schinke (17:36.439)
Yeah.
Camille Kurtenbach (17:39.234)
And so they finally got it figured out again. the quickest option to make people happy was to allow auto posting. This was more for influencers and affiliate people to make them feel better about being able to charge what they're charging. That is my justification about it because it was instant cross posting for them. They weren't doing anything different. It still had all the.
Ellyn Schinke (18:04.942)
Which I kind of I feel like from what you're saying is not the best way to do it. Cause I, I saw this option and I'm just like, all right, we're just going to go in and we're going to turn this on. And those posts, not only a zero traction for me on Pinterest, they kind of feel like they're just clogging up stuff with bullshit. and like everything that they're pulling in doesn't work on Pinterest. Like it's pulling in like my many chat automation that says comment masterclass. And if somebody does that,
Camille Kurtenbach (18:34.788)
Nothing's going happen. Yeah.
Ellyn Schinke (18:34.872)
they're not gonna get the information they wanna get. So it's almost like if we had to take, this is my systems brain coming into play here. Like everything you're talking about, for those of you that don't know, if you post something on TikTok or Instagram, there are websites that you can go to that allow you to just pull that right off of Instagram or TikTok. SnapTik is what works for TikTok. Snap Insta is what works for Instagram. So yay for them both starting with Snap.
You can literally download your thing and then what I would probably do if it was me I would have a Chat GPT conversation. It doesn't need to be a custom GPT though 90 % of the time mine are I would have a chat GPT conversation that I and you can literally train it with like information off of like Google and be like, okay, what's the best way to create you said like keyword title and descriptions
Google like what's the best way to create keyword title and descriptions for Pinterest, find an article, put it into your chat GPT to train your chat GPT and then start taking your Instagram caption or whatever. Pop it into the chat GPT, have it spit out your title and description and now you're just copying and pasting. Like you've downloaded your.
Camille Kurtenbach (19:42.288)
That's a lot of what I do for my clients. So I like scalable ones who had like a backlog of content. We talk now in the onboarding process about okay, what are our pillars? What is the goal with Pinterest? That's another big one that I want you guys to make note of it, especially if you're using like a chat GPT or AI service.
Ellyn Schinke (19:45.464)
There you go.
Camille Kurtenbach (20:05.572)
What is your goal? Is it to drive traffic to a blog post? Is it to get them to opt in? Is it to listen to a podcast? Is it to purchase a masterclass? You want that differentiation because they're going to be searching potentially slightly different keywords. If I just grow a blog or a podcast episode show notes in there, it'll probably figure it out that it's a podcast, but
You're, you're making sure that that CTA of listen to our full episode or download our full episode or follow us on whatever podcast thing is in there. Um, but once you get the keyword research done, then you have that bank. That's what I teach my clients at least like when I, or I do it depending on which avenue they're in. But we have a Google sheet or notion, whatever that, um,
Ellyn Schinke (20:58.062)
Thank you for adapting it to how my brain works. I appreciate you.
Camille Kurtenbach (20:59.504)
to live there. So here are key pillars that you want to be known for as a business owner or as a business. Here's 15 additional keywords that Pinterest is showing up on the trends tool or the autofill or the bubble search or on other people's pins that are showing up when I search this topic. So that again, you're not sitting down.
Ellyn Schinke (21:25.71)
Can you break down what those things are? So you said the trends tool, the bubble search, the auto fill. Yeah, okay.
Camille Kurtenbach (21:30.148)
the auto on the auto and then what's on people. So, okay. the trend, well, trends tool is going to be within Pinterest. That's what I showed Ellen on our call last week with the graph. Yep. So it, yeah. So it has a graph. So it tells us in the last year, when was the peak of this keyword, the demographics of the keyword as far as countries and what was it?
Ellyn Schinke (21:42.168)
This is what made me freak out guys, in a good way.
Camille Kurtenbach (21:57.516)
male, female, and then it gives you the top produced pins around that keyword at that time. And so, Ellen and I spent quite a bit of time on our call last week just riffing back and forth of potential words people could be searching for. And I take all of those and throw them in the Google Sheet or the notions that says keywords, pillar A. Here's five additional keywords about pillar A from
the trends tool. don't label what it came from just because I do all of this within Pinterest, but if you really wanted to, you could say it came from the trends tool. And then I will go to the Pinterest search bar, which is very similar to Google. Start typing in content pillar A again and see what it's going to try to autofill. So very similar to Google. It's going to try to guess what you're searching for. These are great keywords because people will click on them.
Right? If you're going to Google to search for something, you're most likely going to click on the auto instead of finishing typing it out or having a half thought. So adding those to the spreadsheet. Once you click enter on the search bar at the top of the screen, there's going to be little colored bubbles on desktop. I don't know if it does it on mobile anymore, but for sure on desktop, the little colored bubbles again are just additional keywords, sometimes going to guess.
a holiday or add more descriptors to it or try to narrow your search down a little bit more so that it makes sure that the pins you're looking at are going to solve or inspire or give you what you're looking for. And then the last place I look is what on the pins that show up in the first two, three, four scrolls, what keywords are jumping out to me? Do they all say how to do? Do they say X amount of ways?
Ellyn Schinke (23:27.917)
Yeah.
Ellyn Schinke (23:34.87)
Mm-hmm. Yeah.
Camille Kurtenbach (23:50.714)
Do they say easy? Do they say simple? What are those potential descriptors that I need to be using or additional keywords that maybe haven't shown up yet, but indexed well that I should have on my list?
Ellyn Schinke (24:05.368)
Yeah. Yeah. And to give you some like specific ideas for the like, how the filling in part works or how like the the little the bubbles work when we were doing this last week, I know we initially like I'm yay for Riverside because I can literally just have a tab up and do this. When I search like burnout on Pinterest, it'll come up with burnout quotes burnout aesthetic, which I don't even know what that means. Burnout recovery, burnouts or bows gender reveal ideas like
burnout probably in and of itself is not a great search term for me. But as Camille and I were talking last week, she's like, Well, what are your podcast titles that are doing really well right now? And I said, Well, actually, the ones that are doing really well right now are like how to something and so she types in to Pinterest, I'll never forget this last week. She types into Pinterest how to avoid burnout and then all of a sudden underneath that like I'm doing it right now it says how to avoid burnout at work how to avoid burnout at school how to avoid burnout while studying
how to avoid burnout as an entrepreneur. Like now all of these other ideas filled in that riff off of that kind of initial stem. When we did it with Notion too, like if I just search Notion, the colored bubbles across the top now say Notion template ideas, Notion cover, Notion inspiration, Notion aesthetic, Notion cover photo, Notion icons. So it's like filling in all of this for me so I don't have to do nearly as much work.
Camille Kurtenbach (25:31.428)
Yep, and you do it once, right? You do this once a month, once a quarter, depending on how seasonable your business is. So Ellen could probably get away with once a quarter, unless something super takes off or something new rolls out, she could probably do it once a quarter just because of the nature of her business. My food clients, I'm doing it once or twice a month, just because of the nature of how fast stuff turns over in the food space.
Ellyn Schinke (25:33.175)
Yeah.
Camille Kurtenbach (26:01.402)
But again, I know that I've worked with enough businesses that like Ellen coming to me and potentially wanting a strategy or potentially wanting whatever. That's what I would say once a quarter, go in and recheck your keywords. If you're a food business, once or twice a month, somebody needs to be in there looking at the trends tool. If you are an e-commerce business, anytime there's a holiday coming up that your product could be a gift for.
Ellyn Schinke (26:19.8)
Yeah.
Camille Kurtenbach (26:29.514)
you should be searching what are those top gifts for the year, for the month, or the season so that you can create new content with those keywords in it.
Ellyn Schinke (26:32.373)
Interesting.
Ellyn Schinke (26:41.292)
Hmm, like we learned when we looked at the notion trends, like we were trying to figure out why notion notion peaks on Pinterest, in like August and December, I think it was and we realized that that probably has to do with back to school and New Year's with people using it as a planning tool. So those are probably good times for me. In addition to my like once a quarter, I probably also should check in leading up to those times so that I could create pins.
Camille Kurtenbach (26:48.592)
And that's it.
Camille Kurtenbach (27:07.94)
Yes, and you want a six to eight week pre window. So write that down. if you're. So if you have holiday related stuff, if you have seasonality related stuff, if you like Ellen now knows around back to school and New Year, she should be six to eight weeks prior to that start posting.
Ellyn Schinke (27:14.06)
Okay. Don't mind me just taking notes during a podcast interview. Like I'm getting a private coaching session right now.
Camille Kurtenbach (27:36.304)
Christmas in July is still a thing. So anything Christmas related, do it in July and do it again in October after Halloween. Like there's so much that I have learned in the last seven years of doing this that takes the guesswork out of the hundred plus business owners I've supported in some capacity. Whether it's a strategy call, me managing it for them, me doing their build out, a strategy session, whatever.
Ellyn Schinke (27:53.197)
Yeah.
Ellyn Schinke (27:58.104)
Mm-hmm.
Camille Kurtenbach (28:05.902)
I get to pick my brain and get the trial and error I've done for everybody else leading up to this point and pour into them being successful down the road. that's another thing that I love, like doing calls and stuff like this, because like you said, there's so many rabbit holes who can go down in the best way. But if it's new, it's sometimes instantly overwhelming. And I don't want that for anybody when they look at the new platform.
Ellyn Schinke (28:08.002)
Mm-hmm.
Ellyn Schinke (28:15.128)
Mm-hmm.
Ellyn Schinke (28:25.474)
Yeah.
Ellyn Schinke (28:32.62)
Yeah, I feel like how you have to approach Pinterest the same way I have to approach notion is like we have to acknowledge that there's overwhelm in it. But also like here's some good places to start to try to mitigate that overwhelm as much as possible. I feel like there's so many questions I could ask you right now. One of the ones I feel like you've kind of already answered this one, but I want to dovetail back just to clarify, you were talking so much about pillars and thinking about what you want to be known for.
And what it reminded me ever made me thought of because perhaps I've just experienced a lot of trainings like this recently where like, there's so many social media trainings, which I will argue are definitely primarily I think targeted more toward like Instagram and Tik Tok, where it's like, just post about whatever because like then people get to know your personality and blah, blah, blah. I'm assuming that's not applicable on Pinterest that you want to kind of probably similar to Google in a sense, like you want to make it very, very clear. This is what I do.
these are the people that you send to my stuff. Is that a fair assessment?
Camille Kurtenbach (29:31.94)
Yes, yes, yes. I just, like I said, that podcast episode that I just released yesterday, talks about that. And I, and I, yeah, I, did a little bit of that. Like, this seems boring, right? It seems mundane. It seems quote unquote basic to go back to, well, everybody knows what I do. And I'm like, but they don't. Your Pinterest traffic is cold traffic. They're finding you.
Ellyn Schinke (29:39.982)
And I'll link her podcast in the show notes, guys.
Ellyn Schinke (29:56.675)
Mm-hmm.
Camille Kurtenbach (30:01.304)
off of one or two pins, maybe on a good day, based on a keyword that they're searching for. And that is it. Nine out of 10 times, they're not coming to your profile. Nine out of 10 times, they're not even looking at who posted it. They're looking at what the pin image or video had on it that caught their attention in that moment that they were searching for something. If they like it enough, they'll click out right then and there to whatever you haven't linked to.
your podcast, your website, your opt-in page, your low ticket offer. High ticket offers don't tend to do very well on Pinterest because it's a cold audience. Or they're gonna save it so that when they do have time to take that next step, they know where it is. And so business owners, we want the outbound clicks because that's traffic to whatever we want, potential sale, potential way to get that to nurture them.
Ellyn Schinke (30:39.224)
there, yeah.
Ellyn Schinke (30:59.95)
Upbound clicks also help with SEO, pretty sure. Yeah.
Camille Kurtenbach (31:01.806)
Yes. Yep. Album collects saves is what Pinterest wants to see because it's showing them that what you're putting on their platform is worthy enough to come back to and answer their question and they want to be able to come back to it. So I would much rather have you have five to 10 Pinterest boards that scream Ellen and what you do, what your podcast does, what your website offers, what they're going to find on your Instagram or TikTok.
Ellyn Schinke (31:13.155)
Mm-hmm.
Camille Kurtenbach (31:31.728)
than 100 boards that have two pins on them each that are all over the place, which is another reason I typically tell people to secret any personal boards because it can be confusing to the little Pinterest robots behind the screen. If I have kids birthday ideas right next to Pinterest strategy tips, because those are two very different audiences, nine out of 10. So I
will die on that hill that yes, you should whatever the focus is of your content is, is what you should stay around.
Ellyn Schinke (32:07.448)
feel like I need to do a Pinterest. I almost said detox, but I just need to do an audit of my Pinterest. I think I almost wish there was a way to view what your Pinterest looks like to other people, because sometimes I've been using Pinterest since I was in college. So it's been like 15 years of using Pinterest, and sometimes I have...
Camille Kurtenbach (32:13.424)
See you next year.
Ellyn Schinke (32:31.404)
like lots of secret boards, like you're saying. And sometimes I can't tell that something that I want to be a secret board isn't a secret board. So I almost wish there was a way that you could view it. You can.
Camille Kurtenbach (32:42.744)
You can. Yep. So I'm looking at yours right now, but if you go under...
Like you open it, at least it might be easier for you to open it on mobile if you have the app to look at it from like a user view. But if you click on like your little circle, do you have an iPhone?
Ellyn Schinke (32:59.768)
Okay.
Ellyn Schinke (33:05.07)
Okay.
Ellyn Schinke (33:11.598)
Okay, clicked on my little circle.
Camille Kurtenbach (33:13.604)
That's what people see. So you have your created and your saved. Saved is going to show you your boards that are visible. If they have a little lock on the left hand corner.
Ellyn Schinke (33:17.934)
Okay.
Ellyn Schinke (33:28.567)
hold on just a second.
Camille Kurtenbach (33:30.64)
Mm-hmm.
Ellyn Schinke (33:32.556)
I might need you to repeat yourself purely because I forgot that my my headphones are also connected to my phone. And as soon as I started playing around on my phone, I completely lost you. So are we back? Yes, we're back. OK, I can hear you again. Hey, OK.
Camille Kurtenbach (33:44.4)
Okay. Yeah. Okay. When you click on your little circle. Yep. So that's what your pins look like to other people. If you click on one, it's going to show you the image bigger and then the pin title and description and then ideally visit site. If you slide over to saved, you're going to see
Ellyn Schinke (33:51.502)
Okay, I'm on created.
Camille Kurtenbach (34:14.412)
your boards. If it has the little lock on the left-hand side tiny, that means they can't, public can't see it.
Ellyn Schinke (34:16.622)
Okay.
Ellyn Schinke (34:25.336)
So I think you can do that same thing on, so what I'm mostly saying is you can do that same thing on the browser. Like I can see what stuff is locked on the browser and what stuff isn't locked on the browser. I guess I just wish there was a version where like I could be like, like public or whatever. And I could only see the boards that are public. Cause I have so many boards right now that sometimes I miss the ones that I want to be secret, but aren't.
Camille Kurtenbach (34:43.162)
or say, I can scream.
Camille Kurtenbach (34:47.856)
Okay, I'll just leave that this.
Ellyn Schinke (34:50.99)
You're like, I'll send you what I see to help you answer that question. I did find one that I want to.
Camille Kurtenbach (34:54.16)
Yeah. Six years old, three years old.
Ellyn Schinke (35:00.366)
no, need to audit my Pinterest badly because I've been, like I've said, I've been using Pinterest for like 15, 16 years at this point in time. So I know there's a lot of stuff in here that I should probably either just delete or secret or whatever.
Camille Kurtenbach (35:18.524)
I'll send this over after the call. I was just looking at your
Ellyn Schinke (35:20.562)
Thank you, my friend. Okay, so have your pillars for sure. What about, because I know for some of us, we're talking about, oh, send them to your blog or your landing page or whatever. I know one of the things that you and I talked about is, and I feel like this is applicable to a lot of the business owners who might be listening, a lot of us are sitting on a lot of content. A lot of us are sitting on a lot of things that we could be posting.
on Pinterest. Like if you have a blog, if you have a podcast, if you have a YouTube channel, we already talked about cross posting things from Instagram to Pinterest. If it's content that makes sense to cross post. What if somebody's listening to this going, okay, I hear you and I can cross post some of this stuff from Instagram. Like whatever, I can totally do that, but I don't have a blog. I don't have a podcast. I don't have all of these things that are like these consistent pieces of content I'm putting out. What do I do then?
Camille Kurtenbach (36:19.15)
Yep. And that happens to a lot of people. So e-commerce, I run into it a lot of like, I only sell three products, right? Or I only do custom products, or I only do what I only have a subscription box. And so the solution there is, what does your product potentially solve? Right? So I had an awesome herbal tea company that I worked for.
Ellyn Schinke (36:35.064)
Mm-hmm.
Camille Kurtenbach (36:46.352)
for a very long time, they're still in business, but I worked with them and we did a lot of like product shots. So they had four or five product shots for each photo or product that they had, but they then we use the benefits. So XT like this or X amount of benefits from this T and that's what we put on the pins instead.
Ellyn Schinke (37:12.131)
Mm-hmm.
Mm-hmm.
Camille Kurtenbach (37:15.034)
but it's still led to the product listing. So if your product or service helps with anything, you can use those keywords you find and just lead it back to that one, two or three links. you, I'm trying to think, coaches are another one. is a struggle that they have. And you kind of have to decide, are you gonna just be on that hamster wheel forever on Instagram and TikTok?
Ellyn Schinke (37:26.958)
Mm-hmm.
Ellyn Schinke (37:43.49)
Mm hmm. Yeah.
Camille Kurtenbach (37:44.9)
to try to get your customers or are you ready to start building something? Because I know email lists are hard right now. Courses are kind of making a comeback in some niches, which is weird to me a little bit just because everybody was so burnt out with them for a long time.
Ellyn Schinke (37:51.649)
Yeah.
Ellyn Schinke (38:03.734)
I think people are starting to become burned out with the sheer volume of when they join all of these in-person things. I've been starting to feel that is it feels like my calendar is constantly overloaded and I don't like that. That's personally why I've always been a fan of courses. I love that I can just do it on my own time and if I want to burn through 12 hours of course on Saturday, I can do that. And if I just want to pick through it one video at a time sporadically over the course of six months, I can do that too. That's what I've always appreciated about
but I digress.
Camille Kurtenbach (38:33.54)
Yes. So the thing with you just have to decide, I think, and Alan being in the system space, you should have something set up, right? We should have an opt-in, whether it's free or paid, we should have a lead magnet. should, for a sustainable business, you should have some type of a nurturing platform or arm of your marketing.
Nine out of ten times until that's done Pinterest probably isn't a good option for you just because you need to be able to nurture your cold audience
Ellyn Schinke (39:06.638)
Mm-hmm.
Ellyn Schinke (39:12.142)
Mm hmm. Yep. Yep. I honestly like I love everything that you said and I love the examples that you gave of, you have these few products. Here's how we can turn that into lots of pins for you. And I also love that you kind of dovetail nicely into my last question, which is what being on Pinterest replaces. So you kind of mentioned already the social media hamster wheel.
And guys, I love Instagram. Like if you follow me on Instagram, you know, I enjoy being on the platform. I actually freaking love Instagram stories. I don't so much like posting on Instagram because yeah, like you said, it's a hamster wheel. I'm fully aware of the fact that I'll create a post that I love and maybe does really well for like a day and a half and then it drops off at the face of the earth and it might as well have never happened. That frustrates me. I'm on Pinterest and
Camille Kurtenbach (40:02.362)
Right.
Ellyn Schinke (40:06.004)
LinkedIn and all of these other places that require consistent engagement, mostly because I fear if I'm not, I won't stay relevant. And that's why I wanted to bring Camille on is we have to start thinking about how do we market our businesses more sustainably. So from your experience and from the clients that you worked with, what does having a Pinterest marketing strategy replace? Like what is the
Camille Kurtenbach (40:15.791)
Yes.
Ellyn Schinke (40:34.622)
long-term shifts you've seen in how these businesses are able to market and how they're able to show up that might appeal to some of the people who are listening right now who are sick of being on the social media hamster wheel, whether they're posting on Facebook or LinkedIn or Instagram or TikTok or whatever.
Camille Kurtenbach (40:51.728)
The biggest feedback I've gotten since the beginning of 2025 for the clients I'm currently working with is thank you for taking this off my plate so that I can stay in my wheelhouse. Thank you for having a sustainable strategy so that I can serve my clients more than worry about where my leads are coming from or where my next sale is coming from or what I'm supposed, what trend I'm supposed to be doing.
So my favorite example, mean, Ellen's a great example of this too though. She's sitting on hundreds or at least a hundred.
Ellyn Schinke (41:24.43)
Maybe thousands, if we're being honest.
Camille Kurtenbach (41:28.444)
Your podcast episodes, you can only promote the newest one, right? On Instagram, because otherwise you're burning your audience out or you feel like you're, you're behind and it's outdated or whatever. If Ellen really wants to, she can sit down one Saturday or hire it out and sit there and be like, okay, I have a hundred podcast episodes. These were the top 25. I'm going to start with these top 25 and then pick an additional five for the next six months.
Ellyn Schinke (41:32.462)
Yeah, yeah.
Camille Kurtenbach (41:58.018)
and recycle them. She's not rerecording a podcast. She's creating pins around whatever that topic was that she had talked about six months ago. Or another one, I have a client who makes at least one carousel educational posts a week. And I said, why are we just posting these to Instagram? This could easily be a short form blog post with a CTA to get your workbook, take your quiz, or opt in for your low offer.
So now what do we do every week? We create a blog post around one of our carousels. And what did we do the first month? I sat down and created six blog posts to get the ball rolling, but again, front loaded it. Now we know, okay, every week it's gonna take 30 to 45 minutes to create pins for this blog post, get the blog post written and start researching for next weeks to know what keywords we should have. And that's evergreen.
Ellyn Schinke (42:52.29)
Yeah. Yeah.
Camille Kurtenbach (42:56.858)
Content, so a couple of those, they're truly evergreen keywords and topics. So we will be creating an additional pin, if not three pins a month that then continue to drive traffic to that. Winter, awesome. We'll put some winter imagery behind it or some winter colors. Summer, great. We'll use some bright colors to scroll stop it. That's the only changes we're making. We're not updating the blog post. We're not necessarily even using
Ellyn Schinke (43:10.382)
Mm-hmm.
Camille Kurtenbach (43:26.394)
brand new keywords unless something else is more searchable at that point. We're swapping out colors, rewriting pin titles and descriptions and linking to the exact same blog post. So evergreen sustainable business allows you to know, okay, I'm outsourcing this, it's just gonna get done. Or I know I need to spend an hour to two hours, three hours, however much you want on this every single week.
Ellyn Schinke (43:30.754)
Yeah.
Camille Kurtenbach (43:54.352)
so that my leads are always coming in. I'm always selling my low ticket offer. Ellen has how many Notion templates that she could sell for $10 and be making money that just are on repeat. That's what I mean. When you sit down and like, Ellen had to sit down after our call last week and dump out, okay, how much content am I actually sitting on?
Ellyn Schinke (44:07.586)
We out, groupie.
Camille Kurtenbach (44:20.27)
That's one of my favorite things to do with clients or potential clients. If I'm on a potential client call or in the DMS, like go look up your keywords, go look at how much content you have that you're not talking about. And then let me know which Pinterest Avenue you want to go down because you realize how much you're sitting on.
Ellyn Schinke (44:39.522)
Like I'm literally over here and it's funny. I'm really glad we did the call last week and then this interview this week because it's a reminder to me like if I literally just took a week, a couple of weeks, whatever and deprioritize posting on Instagram, maybe even just didn't post on Instagram for a period of time, but like spent that time instead.
going through my top 25 podcasts, my most watched, my most watched YouTube videos, my most popular blog posts. And what's been kind of fun about this too is I've started doing this a little bit. And as I go back through, because like I'll be creating a pin for a blog post that I have that I feel like would be relevant.
I simultaneously can go through as I'm creating the pin and as I'm putting everything on Pinterest and I can update my SEO as well. like, I think this is a way, like not only is the strategy just amazing, like I wonder what all of that, if I'd spent, to finish my point, if I'd spent a week, two weeks doing that instead of creating content for Instagram, I wonder how that would change my business.
Camille Kurtenbach (45:57.136)
sounds like you need to do it. And then we need to get a call on our schedule or chat in the DMs.
Ellyn Schinke (45:58.818)
Yeah.
Yeah. Yeah, I definitely think so. Because like I've started doing it. I've started pinning old blogs and whatnot and adding making sure I have relevant CTAs like it's it's that's what I think this becomes is purely the process of going through auditing the content that you have figuring out what stuff you want to share to Pinterest. And then as you pull up that blog, that Instagram post, that podcast, that YouTube video, whatever it might be.
It also is simultaneously a time where you can update the CTA, where you can update the SEO. And it's just, I feel like it's a good thing in general that not only will get you on Pinterest, but it will also level up the marketing of all of these other things that you're doing. So you aren't on the social media hamster wheel. So you aren't feeling exactly how I said I felt earlier of I'm literally posting on here because I feel like I have to, to stay relevant. Like that's not how any of us should be marketing and running our businesses.
Camille Kurtenbach (46:58.67)
No, and I think that another thing that comes from when I have clients do that and send me their content list is, I didn't know I had this or I should really promote like create more content around this because when I was promoting this, this was really good. Like I have a client right now who I'm working with. She has a workout plan, a quiz, a weekly podcast. And then when she hired me, she's like, okay, with you taking
Ellyn Schinke (47:05.922)
Mm-hmm.
Camille Kurtenbach (47:28.75)
Like just repurposing all of this. Now I have time to start doing a blog again. So she's already added blogging and we've been, end of April will be two months of working together again or a month and a And so once I'm in the business too, whether it's a strategy call or management or working the done with you option, it, we do a lot of this, right? We do a lot of like, okay, here's where I'm stuck or.
Ellyn Schinke (47:54.478)
Mm-hmm.
Camille Kurtenbach (47:58.714)
Do you think this would be a good repurposing piece of content or how would you break this down even more? Like those are the conversations that I have with clients on a weekly, monthly basis, depending on where they're at. Are they a client that's stealing? Are they a client that has a full roster right now? So right now they just need to stay present and keep people coming in. So when they have a spot open up, they can blast out their email list and they're already nurtured.
Ellyn Schinke (48:06.488)
Mm-hmm.
Mm-hmm.
Ellyn Schinke (48:15.491)
Yeah.
Camille Kurtenbach (48:28.696)
and fill that spot without having to get on calls, without having to sell hard on Instagram or TikTok or whatever it may be.
Ellyn Schinke (48:39.682)
Mind blown every single time I talk to you. I'm like, I want to drop everything that I'm doing the rest of the day and just work on Pinterest, but we're not going to because I got some shit I need to get done for tonight. But yeah, no, I love it. I see the value. I mean, I've already told you when burnout for business is officially got people in the doors and we're launched and we're going I'm bringing you in. I'm bringing you in you're going to be our resident Pinterest person. Because I do feel like this it's like a sleeper.
Camille Kurtenbach (49:04.784)
I would love
Ellyn Schinke (49:08.31)
marketing strategy that we just don't think about. And we need to start thinking about it.
Camille Kurtenbach (49:12.624)
Yes. that's my hope. Yeah. And that's my hope with my podcast too, of like not ready to invest, but still want nuggets like this to like, like, okay, I'm going to set aside 45 minutes this week, listen to the podcast, think about how that is relatable to my business type of stuff too. Just because I think what sets me apart and we can end the podcast this way, but what sets me apart from other ones out there is simple, actionable and sustainable.
Ellyn Schinke (49:28.547)
Mm-hmm.
Camille Kurtenbach (49:41.028)
to do's when it comes to Pinterest. Like I'm not gonna give you fluff. I'm not gonna give you overwhelm. You have to do X, Y, and Z. It's very much meet you where you're at. Find the path of least resistance and take messy action because that's the only way we're gonna do stuff. Nine out of 10.
Ellyn Schinke (50:00.942)
preach love that. Okay. Okay. So love that. Yeah, we can absolutely wrap it up there. So all the golden nuggets in here, I'm literally going to take the transcript of this and like create a to do list for myself. It's gonna be great. I'm so excited. Um, but yeah, if people are like, loving it, we already we're gonna link the podcast down below that is happening. Absolutely. Where else should people look to find you to get on your email list to learn more about Pinterest?
where should people connect with you?
Camille Kurtenbach (50:32.432)
Yes, so I'm most active on Instagram actually, which is kind of funny, but that's the easiest way to build connections and actually get to know business owners. And then I will make sure Ellen has the link to my Monday morning coffee chats also as a quick link to get on my email list. So that's a ask me anything chat on Monday mornings at 9 a.m. Central time. That'll get you on my email list. And then I will also make
Ellyn Schinke (50:41.048)
Mm-hmm.
Ellyn Schinke (50:59.969)
that's why I've never gone. That's very early my time. Okay.
Camille Kurtenbach (51:01.942)
That is very early your time. And then I will also make sure she has the link to my freebie, which is essentially how to get started on Pinterest.
Ellyn Schinke (51:11.054)
Beautiful. Beautiful. Love, love, love all that. I'll link it all down in the show notes below. Thank you so much for this. I feel like I got a ton of value, so I know the people who are listening got a ton of value. And yeah, I think we all need to stop sleeping on Pinterest. I think that is the takeaway for us from today. And I really appreciate you giving us some tangible ways to make sure we get started and give us some reasons to get our butts over to Pinterest, because we need to. We all need to. So thank you so much. I appreciate you.
Thank you everybody for listening and stay Relentless Achievers. I'll talk to you next time.
