Burnout isn’t just about doing too much—sometimes it’s about doing it in the wrong way. In this episode of the Burnout-Proof Podcast, I sit down with brand strategist Asia Dore to unpack the powerful difference between working hard and trying hard—and why that shift matters if you want to build a sustainable business.

We dive into Asia’s journey from burned-out photographer to brand strategist, why passion won’t protect you from burnout, and how a strong brand strategy can act as your North Star through every pivot, decision, and season of business. Whether you’re a solopreneur, side hustler, or even climbing the corporate ladder, this conversation will help you rethink how you’re showing up—and how to do it without burning out.

Feeling overwhelmed by marketing? You’re not alone. In this episode, I’m joined by Stephanie Munson of Moxie Creative Solutions to talk about why we’re all so damn tired of marketing—and how to make it simple again. We unpack the burnout behind social media, why Threads is the cozy corner of the internet, how Google My Business is wildly underrated, and what it actually looks like to market your business without losing your mind. If you’ve been craving a more sustainable way to show up and be seen, this episode is your permission slip to do it your way.