Let’s be real

Fantasy you runs this place flawlessly. Real you has a Tuesday.

Fantasy you

Coffee. The team knows what’s next. Clients get what they need. Nothing slips. You do the work only you can do.

Real Tuesday

  • send the contract (again?)
  • did the invoice go out??
  • copy new client into 3 apps 2 apps. ugh.
  • where is the onboarding doc
  • “quick question” × 9
  • actual work… 4:45 pm

You’re not new to this

So why does it still feel this Hard?

You’re organized. Your business has real structure. None of that touched the part where you still drag every little thing across the finish line yourself.

Each one takes two minutes. Together, they take your week.

Send the contract

  • Which template is current?
  • Did they sign the proposal?
  • Who’s sending the invoice?
  • Was the deposit paid?
  • Is kickoff booked?
  • Does the team know?

that’s not one task. that’s six.

From the field

“What I would love is to not stay up till 1:30 a.m. printing and designing signs and making sure we didn’t forget sponsors.”
Kelsey Larsen · Executive Director, CougsFirst! Read how we built CougsFirst’s backend →

The Dynasty

You tell me how it works. Then I build it All.

Systems that feel as good as your business looks.

What I build for you

Five systems, built for how your team Works.

Home Base

One place the business lives. Nobody has to ask where anything is.

including you.

Tasks & Projects

Clear owners and next steps, so nothing depends on one person remembering.

especially not one person.

Client Experience

Onboarding and delivery that start the moment someone says yes.

no one has to remember to start it.

Content Engine

Your marketing system, from idea to published, with everyone working from the same calendar.

one calendar. not four.

AI & Automations

Your tools pass information to each other, so your team stops doing it by hand.

bye, copy and paste.

Put all five together and it’s like your business has a whole bench behind you.

How it works

Here’s what working together Looks like.

  1. I learn you.Your business, your team, how the work really moves.
  2. We map the build.Biggest weight off your plate first.
  3. I build and refine.Your team uses it while I build. I adjust as real work runs through.
  4. 30-day closeout.Everyone knows how it works. It holds up without me.

you stay in it. the building is all me.

From the field

Don’t take my word for It.

I traveled to Mexico for 5 weeks. My pipeline kept running. That’s what the systems work did for me.

Shelly ReesDivorce Financial Consultant

This solves our planning Excel spreadsheet issue.

Kelsey LarsenExecutive Director, CougsFirst!

I’m working with you because of your brain!

GraceGood News Grace

The listing side definitely works both from what we need in the management of that and also the user experience…

Yeah. I’m very impressed that it can do all of that.

Kelsey Larsenon her custom platform prototype

This will literally change my business. I’m anticipating getting multiple hours back every week just from this system.

Kate BrannaYour Ops Alchemist

The investment

What The Dynasty Includes.

The Dynasty

$2,500per month · 3-month minimum

  • Strategy and build, as a partnership
  • A prioritized build plan for your business
  • Every system built for you and refined as you use it
  • A 30-day closeout so your team owns it
Apply for The Dynasty →

Why three months?

A real build needs real work run through it. Three months gives us time to build, use and refine.

How involved do I need to be?

Enough to tell me how things really work. The building is all me.

What happens after?

The Roster keeps someone who knows your systems on call.

Had a Huddle in the last 30 days? $1,000 of it counts toward The Dynasty, split across your payments.

Is this your play?

The Dynasty is for You if…

This is for you if

  • Your business runs on one leader’s memory
  • Your team does work twice because the tools don’t talk
  • You want it built, not another thing to learn

Better fit elsewhere

Questions

Before you Apply.

What tools do you build in?

Mostly Notion, connected to the tools your team already uses. If something should live somewhere else, I’ll tell you.

How is this different from Training Season?

The Dynasty is done for you: I build it. Training Season is done with you: you build, I plan and coach.

Can we start with a Huddle?

Yes. The Huddle is a full day to look at everything and start the top build. Join The Dynasty within 30 days and $1,000 of it counts toward your payments.

Do you work with solo founders?

Yes, though The Dynasty is built mostly for organizations and small teams. Want to understand every system yourself? Training Season may fit better.

Will you be in Slack?

No. Support runs by email or your client portal.

Ellyn on the stadium steps with her laptop, smiling at the camera

Why me

Systems that fit how your team actually Works.

Notion Ambassador. Certified coach. Burnout specialist. I build around the people using the systems, so they get used and keep working after I hand them off.

Apply for The Dynasty