Systems Strategy and Implementation for Founders and Small Organizations
Build systems your business
Can Rely on!
I help founders and small organizations fix disconnected tools, manual workflows, and processes that depend on one person’s memory.
Together, we determine what should stay, what should connect, what needs to change, and what should be built next—then turn those decisions into practical systems using Notion, AI, automation, and the technology that best fits the business.
Your Systems built Your Way.
What This Work Actually Is
Custom Business Systems
for Founder-Led Businesses and Small Teams that are done holding the whole backend in their damn head.
The forgotten follow-up…
The lost SOPs in Dropbox or Drive…
The Content ideas in screenshots, voice memos, and one note called “content???”…
The team that keeps asking where things live…
Recurring work that only happens when someone remembers…
Tools that don’t talk to each other so you’re manually entering information more than once…
And the business still technically works because someone keeps catching everything before it hits the floor.
You do not need another template. You need the right system built around the business you’re actually running.
Whether you need a clear strategy, a focused build, or an ongoing systems partner, we’ll build a backend your business can actually rely on.
How You'll Feel When You Close Your Laptop
Not just organized. Free.
Clear. You know what’s in your business, where it lives, and what happens next. No more guessing, searching, or rebuilding something you know already exists somewhere.
Free. The system is holding the details—not your brain. The mental load finally has somewhere reliable to go.
Confident. You and your team can find what you need, follow the right process, and keep work moving without everything routing through one person.
Operating. Not planning to operate. Not thinking about operating. Actually running the business at the level you’ve been capable of all along.
Here's Where It Gets Different
Most Consultants give you a
Strategy Doc and a Wave Goodbye.
Not This Time…
The Huddle gives you a clear diagnosis and prioritized plan. Founder Sprint and The Franchise turn that strategy into a working system inside your business.
You won’t be handed generic recommendations and wished good luck. You’ll know exactly what needs to happen next—and when implementation is part of the engagement, you’ll leave with the system running.
GAME ON
• • •
Settle the Score
• • •
Leave it ALL on the Field
• • •
In the Pocket
• • •
For the LOVE of the Game
• • •
If you STAY Ready, You Don't Have to GET Ready
• • •
GAME ON • • • Settle the Score • • • Leave it ALL on the Field • • • In the Pocket • • • For the LOVE of the Game • • • If you STAY Ready, You Don't Have to GET Ready • • •
01. You don't have to figure out what's broken first.
The business is taking more effort to run than it should, but every problem seems connected to 3 others , and you’re too close to the work to see where the breakdown actually starts. Show me how the business works. I find the friction.
You Don’t Have to Solve the
Backend Alone…
03. You don't have to gamble on another tool that might fix things..
The last thing you need is another platform promising to fix everything while quietly giving you one more place to check.
I determine what should stay, what should connect, what needs to change, and what you can finally stop paying for.
02. You’re NOT forcing your business—or your people—into someone else’s system…
Your business has its own workflows, responsibilities, capacity, and very real humans trying to keep up with it. The system should fit the way your business actually operates. Not the other way around.
04. You don’t have to DO it by yourself.
Get the clarity and prioritized plan you’ve been missing. And if you want help building it, Founder Sprint or The Franchise takes the work from diagnosis through implementation, adoption, and refinement.
You’ll know what needs to happen—and you won’t have to make it happen alone.
Diagnose What’s Broken. Decide What Needs to Change. Leave Knowing Exactly What to Do Next.
The Huddle is NOT a day spent making random improvements inside Notion. We step back and look at the whole operation—your technology, workflows, information, responsibilities, and the work people are carrying in their heads. By the end, you’ll understand what is creating the friction, what your business actually needs, and the order in which to fix it.
Before The Huddle. Before we meet, you’ll complete a detailed intake covering your business model, team, technology, workflows, recurring breakdowns, and anything you’ve already tried. I review it in advance so we don’t spend the first part of The Huddle getting me up to speed. I arrive already familiar with your business and ready to ask better questions.
We walk through how your business actually operates—not how it is supposed to operate. We look at where information lives, how work moves between people and platforms, what still depends on memory, and where your tools or workflows are creating unnecessary work. This is where we separate the visible frustrations from the real systems problem underneath them.
Once we understand what is actually causing the friction, we decide what should stay, connect, change, disappear, or be built. You leave with clear technology recommendations, a prioritized implementation plan, and the order in which everything should happen. It is built around the business you are running now and the growth you need it to support next.
Thirty days later, we reconnect for 30 minutes. We review what you have implemented, what has changed, and where new questions have surfaced. We can clarify the plan, make small strategic adjustments, and determine whether you want to continue implementing independently or need support through Founder Sprint or The Franchise.
The Promise
A Pretty Notion workspace is not the goal. A system you can trust—and the exhale that comes with it—is the goal.
The exhale happens when the business is no longer depending on you to remember every detail, catch every mistake, and keep every moving piece from hitting the floor.
It’s knowing where things live, what happens next, and that the system can keep working even when you step away.
You’re not investing in a prettier workspace. You’re building a business you no longer have to hold together by yourself.
The Line-Up
Pick your Package…
The Huddle
A systems audit, strategy session, and focused working day had a baby.
“I know the backend isn’t working, but I’m too close to see what actually needs to change.”
“I don’t want to buy another tool before I understand the real problem.”
“I need someone to look at the whole operation and tell me what to fix first.”
What You Get
See everything in The Huddle
+
Stop guessing at the fix. Know exactly what needs to change.
- Full systems diagnostic. Live operational and tech-stack diagnostic.
- Technology audit. Identification of redundancies, breakdowns, and unclear platform roles.
- Workflow audit. Decisions about what should stay, connect, change, or go.
- Priority Build. Focused work on the highest-priority bounded implementation.
- Prioritized systems roadmap. You leave knowing what needs to happen, in what order, and why.
- Clear Next Steps. Recommended route into Founder Sprint or The Franchise when appropriate.
- 30-day follow-up. Concise follow-up resource
The Founder Sprint
A custom operating system for the founder who is done holding the whole backend together alone.
“My business technically works because I keep catching everything before it hits the floor.”
“I know what needs to change. I need someone to help me build and implement it.”
“I’m ready for a system built around the business I’m actually running.”
What You Get
See everything in The Founder Sprint
+
Diagnosed, built, and implemented. Not handed back to you as another project.
- Systems diagnostic and implementation roadmap. We identify what needs to be built before the build begins.
- Custom founder operating system. Built in Notion around your real business, capacity, and workflow.
- CEO Dashboard. A clear home base for running the business without searching across five platforms.
- Client and Project Hub. Your active clients, projects, details, and next steps in one reliable place.
- Content Pipeline. A usable system for capturing, developing, publishing, and repurposing your ideas.
- SOP and Documentation Center. The information you keep explaining or trying to remember, documented and accessible.
- Task and Project Management. Built around how you actually work—not someone else’s productivity method.
- Up to 12 automations, custom agents, or AI skills. Selected according to what will create the most useful change.
- Light workspace branding. Colors, icons, covers, and visual organization that make the system feel like yours.
- One round of revisions. We refine what needs to change after you begin using the system.
- Recorded workspace walkthrough. A clear explanation of what was built, how it works, and how to maintain it.
- Three months of implementation and adoption support. The engagement continues while you begin living and working inside the system.
The Franchise
An ongoing systems partnership for a growing organization that needs more than another software vendor.
“We’re doing far too much manual work for a team our size.”
“Too much of the organization still depends on one person knowing how everything works.”
“We need a systems partner who understands the whole operation—not another tool we have to figure out ourselves.”
What You Get
See everything in The Franchise
+
Your ongoing systems partner. Not another platform to manage.
- Organizational systems diagnostic. We examine your team, technology, workflows, responsibilities, and current points of failure.
- Technology and workflow strategy. Clear decisions about what should stay, connect, change, or be replaced.
- One active systems priority at a time. We focus on the most valuable work instead of opening ten unfinished projects.
- Ongoing systems architecture and implementation. Your backend continues to evolve as the organization changes.
- Team workspace architecture. Role-based dashboards, permissions, handoffs, and shared information designed for the people doing the work.
- Smaller builds, audits, and automations. Completed inside the retainer when they fit the active scope.
- AI and automation strategy. Practical applications that reduce manual work without creating a more complicated system.
- Standing systems decision support. A trusted partner for deciding whether you need another platform, an integration, a new workflow, or a simpler solution.
- Team training and adoption support. Your people understand how the system works and how to use the parts relevant to them.
- Quarterly systems and value review. A clear look at what has improved, what has been simplified, and what should happen next.
- Major custom builds scoped separately. Full applications, complex platform migrations, and substantial integrations are quoted as separate projects.
- Maintenance step-down available. Once the active build phase stabilizes, eligible clients may move to the lighter $1,000/month maintenance retainer.
Currently booking · 2-3 Huddles per month. Reserve your spot before the next window fills.
How the Day Works
Diagnose first. Build Second. Refine in real life.
I don’t start by opening Notion and deciding what to build. I start by understanding how the business actually works, where the friction keeps showing up, and what is creating more work than it should.
That diagnosis determines what needs to stay, what needs to connect, and what is worth building. The result is not a generic workspace. It is a system designed around the business, the people using it, and the problems it actually needs to solve.
Watch examples of my audits and behind-the-scenes work with my organizational clients—from identifying the operational problem to building and refining the solution.
past clients…
What Clients Are Saying
The systems speak for themselves.
○ ×
"I've been banging my head against the wall — I feel like I'm drowning. I knew Notion could do what I needed, I just didn't know how."
"I can't say enough about this. This is the first time I feel like I have a sustainable system and plan. I'm so freaking grateful. 🙏🏻"
"I have a client portal with everything I wanted and all I have to do is implement it. You need her if you use Notion and want much more than simple templates or done yourself."
"My mind is blown by everything I can do in Notion… without flipping back and forth between the 10 tabs that are open on my computer at all times."
After Your Systems Start Carrying the Work
What Monday Morning looks like when the backend is no longer living in someone’s head…
This is what we’re building toward. Not vague “clarity.” Real changes in how the business operates and how it feels to run it.
Your priorities, active work, and next steps are visible. No guessing. No digging through six different places.
Follow-ups, recurring tasks, client delivery, and internal processes have a reliable place to live. The system carries the details.
People know where to find information, what they own, and what happens next. Fewer questions. Fewer dropped handoffs.
Content, projects, and client work stop sitting half-finished across screenshots, voice notes, inboxes, and spreadsheets. The next step is clear.
The business is no longer held together by your constant attention. You can trust the processes even when you aren’t watching them.
You know what each platform is responsible for, how information moves between them, and which subscriptions are no longer earning their place.
The operation supports the vision instead of consuming the person responsible for it.
Honestly, Is This the Right Move for You?
This work is premium, hands-on, and deliberately limited. Here’s the honest fit check.
This is for you if…
You have real clients, real revenue, and a real mess behind the scenes
You've been "meaning to fix your systems" for months — and you still haven't
You've tried templates and tutorials and they didn't stick because they weren't built for you. DIY just isn’t cutting it anymore…
You want an expert to understand the whole problem, help you make the right systems decisions, and—when implementation is part of the engagement—build the damn thing with you.
You're ready to invest in infrastructure, not another course
This probably isn't for you if…
You’re too early. The clients and workflows you need haven’t been tested.
You primarily want business coaching, accountability, or strategic advice without systems diagnosis or implementation.
You’re not ready to use it. You or your team doesn’t have the time or bandwidth to test, adopt, and refine the system…
Price is a deciding factor. You’re looking for the cheapest option rather than the right one.
Your Systems Architect
Why Ellyn for this?
Because choosing the tool is not the hardest part. Understanding the whole operation is.
Ellyn is a sustainable performance strategist and systems architect with a background in research and education. She was trained to investigate the real problem before recommending a solution—and she brings that same diagnostic precision to your business.
She doesn’t begin with a template or assume everything belongs in Notion. She studies how work actually moves, where people get stuck, what your technology is doing, and what the business is still asking someone to remember.
Then she builds the system around your real workflows, your actual capacity, and the people who need to use it.
Through Systems School, Burnout-Proof Business, custom founder builds, and ongoing organizational partnerships, Ellyn has helped businesses move from scattered information and manual work to systems they can actually trust.
featured with…
Got Questions?
The things people Actually Ask.
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Yes. These services are available virtually or in-person either at EmpowerHouse in Puyallup, WA; SheWorks in Tacoma, or on my apartment’s rooftop in Tacoma, WA. If you want to do it virtually — you share your screen, we build together, and you see everything happening in real time
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Up to 90 days in advance. Because there are only a few calls/ engagements per month, spots fill up— especially if you're flexible on timing.
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The Huddle is best for founders who already have offers and clients — there needs to be a real business to build systems around. If you're earlier stage, Systems School is a better starting point. Build your foundation first, then come back for the Huddle when your business has outgrown the group lane.
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No. Notion is one of the tools I use most often, but the recommendation begins with the business—not the platform. We look at your existing technology, determine what each tool should be responsible for, identify unnecessary overlap, and decide what should stay, connect, change, or go. The right solution may involve Notion, AI, automation, integrations, or improving the tools you already have.
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Yes. A payment plan option is available at booking. You'll choose your payment structure when you book — no need to ask separately.
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You receive a concise resource documenting what we uncovered, the decisions we made, the priority order, the work completed, and the recommended next steps. You may use that plan independently, continue into Founder Sprint, or move into The Franchise when the organization needs an ongoing systems thought partner.
Stop Managing the Mess
Build Systems You Can Trust.
THE HUDDLE · FOUNDER SPRINT · THE FRANCHISE