Holiday 2026The Holiday CatalogCoach Ellyn

Five offers · one a day · Nov 23–27

A business backend that doesn’t make you hold it all together

Remember circling what you wanted in the holiday catalog? Same idea, for your business. Browse all five now. Circle what fits. Each one opens on its day.

Browse now · One deal a day, Nov 23–27 · Extra Time: all five again on Cyber Monday, Nov 30

Ellyn on the stadium steps with her laptop
On the coverEllyn, planning next season from the bleachers.

Inside this catalog

    You don’t need all five. Circle the one that fits.

    Mon, Nov 30 · Extra Time. All five come back for 24 hours, while private spots last.

    The gift guide

    What’s the best play for my Business?

    Two questions. One answer.

    Skip the quiz: compare all five ↑

    The Holiday Catalog01
    Systems School: a desk with a laptop, notebook and BPB water bottle at sunset
    A.Systems School.

    Monday, November 23

    Systems School

    Build the backend, with a method you can make your own.

    A nine-module, self-paced course. This package includes everything below.

    • A.Nine self-paced modules
    • B.The Solopreneur Life & Business OS
    • C.The Notion Playbook (included)
    • D.The Business Backend Bundle (included)

    Black Friday price$750Reg. $995

    Read the terms (opens in a new tab) ↗ · FAQs

    The Holiday Catalog02
    The Notion Playbook: a Notion toolkit with Micro-Systems replays, the Notion Foundations course and CEO planning templates
    B.The Notion Playbook.

    Tuesday, November 24

    Notion Playbook

    Want to learn Notion without buying the whole school?

    The Notion-focused option, for building that one skill.

    NoteThis one’s already inside Systems School, so if you’re getting that, you’re covered.

    Black Friday price$50

    Read the terms (opens in a new tab) ↗ · FAQs

    The Holiday Catalog03
    A clipboard and soccer balls at Ellyn’s feet on the field
    C.Build Lab, every week.

    Wednesday, November 25

    BPB Annual + four private implementation calls

    You don’t need another pile of ideas. You need support putting the right ones to work.

    Weekly Build Labs and a group to keep you implementing, plus four private 45-minute calls with me, one each quarter.

    NoteSystems School is its own thing. Eyeing A Year of Huddles too? Check the note on page 05 first so you get your credit.

    BPB Annual$1,200

    Read the terms (opens in a new tab) ↗ · FAQs

    The Holiday Catalog04
    The Business Backend Bundle: the Solopreneur OS on a laptop, with the AI Masterclass and Automation 101 on tablets
    D.Everything in the bundle.

    Thursday, November 26

    Business Backend Bundle

    Start with a ready-made foundation.

    Useful starting pieces, without the full course.

    • A.Solopreneur Life & Business OS, with setup guidance and a walkthrough
    • B.ChatGPT Masterclass
    • C.Automation 101

    NoteThe Notion Playbook isn’t part of this bundle. Want both? Systems School includes them.

    Black Friday price$197

    Read the terms (opens in a new tab) ↗ · FAQs

    The Holiday Catalog05
    Ellyn laughing in a green cap, laptop under her arm
    E.Five full days, together.

    Friday, November 27

    A Year of Huddles

    Five full days to work on the backend, with support between them.

    Full-day systems intensives: we look at how your business runs, decide what to keep, simplify, or build, and start on the top priority.

    • A.Five Huddles for the price of four, to use within 18 months
    • B.One year of standard BPB membership between sessions
    • C.A follow-up resource and 30 days of follow-up after each one

    Your fifth Huddle unlocks once all four payments are in.

    Package price$4,000Pay in full, or in four quarterly installments of $1,000, one payment every three months.

    Good to know: it’s one package, paid in full or over four quarters, so the plan isn’t cancel-anytime. Details are in the FAQs and terms.

    Grabbing BPB on Wednesday too?

    Email me before you buy Huddles for a $1,200 credit code. The Huddles replace BPB’s four bonus calls.

    Email me for the credit code

    Read the terms (opens in a new tab) ↗ · FAQs

    Customer service

    Questions before you Circle

    Do I need to buy the Notion Playbook or Business Backend Bundle if I buy Systems School?

    No. Both are included in Systems School. The standalone offers are for people who want the narrower option; Systems School is the complete self-paced path.

    Does BPB Annual include Systems School?

    No. BPB is ongoing group implementation support with its own curriculum and weekly Build Labs. Systems School is a separate, self-paced course.

    What’s the difference between the Wednesday BPB offer and the BPB year included with Huddles?

    Wednesday’s BPB Annual comes with four private 45-minute calls, one each quarter. The year of BPB that comes with A Year of Huddles is the standard membership, without those four calls. If you buy BPB on Wednesday and then want Huddles, email me first for a $1,200 credit code. The Huddles take the place of the four bonus calls.

    What if I don’t use all five Huddles?

    You’ve got 18 months to use all five, so there’s room to plan them around your year. Because it’s one package and not five separate purchases, the full price is still due if you don’t book every Huddle, and unused Huddles on their own don’t make it refundable. The package also includes BPB membership, curriculum, and group coaching.

    How do the Huddles payments work?

    Pay in full, or split it into four payments of $1,000, one every three months. The installments are a payment plan for the whole package, so they can’t be canceled partway. Your fifth Huddle unlocks once all four payments are in.

    How do the four private BPB calls work?

    They come with this year’s BPB Annual deal: four 45-minute calls with me, one in each quarter of your membership year. They’re a bonus on top of your membership, and the BPB price stays the same.

    Can I cancel BPB Annual?

    Yes. You can turn off renewal anytime so it doesn’t renew for another year. The year you’ve already paid for isn’t refundable.

    Are the digital offers refundable?

    Systems School, the Notion Playbook, and the Business Backend Bundle are digital with instant access, so they’re non-refundable. Not sure which one fits? Email me before you buy and I’ll help you pick.

    When do the daily offers close?

    Each paid offer is available for 24 hours on its listed date, Pacific time. All five return for a 24-hour round of Extra Time on Cyber Monday, November 30, subject to remaining Huddle capacity. November 28 and 29 have no deals.

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