How to Build Momentum (and Avoid Burnout) in the Margins of Real Life with Olivia Radcliffe of Marketing Like a Mother
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You’re not “bad at business.” You’re just out of bandwidth.
If you have ever looked at mainstream business advice and thought, Who has time for this?, you are not alone.
A lot of online marketing strategy is built for people with uninterrupted workdays, endless energy, and a life that does not involve caregiving, chronic stress, neurodivergence, or a nervous system that is already doing the most.
In this episode of the Burnout-Proof Podcast, Ellyn Schinke sits down with Olivia Radcliffe, author of the bestselling book Hold My Juice Box and founder of The Bluebell Group. Olivia is a business and marketing coach for mom entrepreneurs and time-strapped business owners who are building a business around everything else.
This conversation is a reminder that sustainability is not a vibe. It is a strategy.
Meet Olivia Radcliffe: business coach, AI nerd, and systems-first mom entrepreneur
Olivia Radcliffe helps service-based moms simplify their offers, streamline their systems, and build sustainable businesses that do not require a 40-hour workweek or a social media meltdown.
Her origin story matters here because it is not theoretical.
Olivia grew her business while working 60+ hour weeks in corporate. Then the pandemic hit. Then she became a single mom. No childcare. No margin. Just a newborn, a laptop, and an impossible to-do list.
And like a lot of high achievers, she did not fully realize how burned out she was until after the survival season ended.
That “after” moment is where a lot of people finally see the cost.
Burnout signs are not always dramatic. Sometimes you just start yelling at your microwave.
One of the most relatable moments in the interview is when Olivia described the burnout red flag that made her pause.
She was moving fast, juggling everything, and then she snapped at the microwave for beeping “too aggressively.”
That is not a joke. That is data.
Burnout often shows up as emotional reactivity long before it shows up as a full collapse. Quick anger. Quick tears. Snapping at people you love. Feeling rushed by inanimate objects.
You are not becoming a worse person. Your nervous system is waving a flag.
The real burnout-proof move: reduce friction before it becomes a crisis
Olivia’s approach to recovery was not “take a bubble bath and manifest harder.”
It was simplification. Systems. Friction reduction.
She talked about building what she called a “simplified lifestyle.” That included business automations, but it also included tiny life systems that eliminate daily annoyances.
An automatic litter box so she did not have to use precious energy on one more chore.
A chapstick in every room so she did not spend mental bandwidth hunting for it.
This is the point most people miss.
Burnout is often not one huge boulder. It is 47 tiny pebbles in your shoe all day long.
If you want sustainable performance, you build systems that remove the pebbles.
Marketing is not supposed to feel slimy. If it does, your strategy is off.
A big thread in the conversation is marketing fatigue.
Ellyn and Olivia both name what so many entrepreneurs feel but rarely say out loud.
A lot of marketing advice teaches you to chase.
Cold DM.
Hunt people down.
Push offers at strangers.
And for many people, especially those who value integrity and alignment, that approach feels gross.
Olivia reframes marketing as magnetism. The goal is not to chase people. It is to clarify messaging so the right people find you.
Not with hype.
With truth.
Momentum in small pockets of time starts with one skill: knowing yourself
When Olivia is asked how to build momentum with limited time, her answer is simple and (yes) a little cliché.
Know yourself.
Not in a vague self-love way. In a tactical, usable way.
Know when you can focus.
Know when you cannot.
Know what drains you.
Know what restores you.
Olivia shared that her deep focus window is in the morning. After 2 p.m., it is not the time for heavy cognitive tasks.
She also tracks her monthly cycle and plans around her energy, including knowing that her luteal phase is not the time for deep work, big social commitments, or “be nice to everyone” expectations.
That is not weakness.
That is leadership.
The ADHD-friendly strategy for staying on track: capture the shiny thing without chasing it
Both Ellyn and Olivia share a similar neurodivergent reality.
The brain wants structure and spontaneity.
It wants to hyperfocus and also abandon the plan at the first interesting idea.
Olivia’s solution is simple and powerful.
Build a capture system so shiny ideas have a safe place to land.
This lets you keep the creativity without destroying the day.
If you constantly feel like you are “starting over,” it is usually because you do not have a container for your ideas.
Your brain is not the problem.
Your system is missing a shelf.
The “Revenue Today” filter: stop wasting your pockets of time on busywork
Here is one of the most practical frameworks Olivia shared.
When you only have 20 minutes to work, do not start with the thing that makes you feel productive. Start with the thing that moves the needle.
Olivia sorts tasks into three buckets.
Revenue today tasks.
Revenue tomorrow tasks.
Everything else.
Revenue today is anything that directly creates income, saves meaningful time, or restores energy. This includes client follow-ups, sales conversations, sending the invoice, and also system fixes that eliminate future chaos.
Revenue tomorrow is business building. Creating offers. Content that compounds. Improving your marketing assets.
Everything else is the stuff that can expand to fill your whole life if you let it. Inbox cleanup. Folder organization. Canva re-tagging. The busywork that feels “safe” but does not pay you.
This filter is a burnout-proof weapon.
Because your time pockets are not for perfection.
They are for progress.
AI and automation: simplify your tech stack before you add another tool
Olivia is an AI expert and still gives a grounded take.
Yes, AI can save time.
Yes, it can help you draft content.
Yes, it can turn podcast transcripts into show notes, clips, and quotes.
But automation is only helpful when it reduces load. If it creates more steps to manage, it is not leverage. It is just a new form of busy.
Olivia’s go-to tools were straightforward: ChatGPT, Claude, and Descript, plus intentionally built systems that are trained on her frameworks so the output is consistent.
The bigger takeaway is this.
Do not use AI to do more.
Use AI to make your business lighter.
The throughline: awareness creates sustainability, and sustainability creates momentum
The theme of the episode is not hustle.
It is awareness.
Awareness of friction.
Awareness of capacity.
Awareness of what your brain needs.
And then building systems that respect reality instead of punishing you for it.
Because the goal is not to “do business like everyone else.”
The goal is to build a business that lets you stay in the game.
Want the burnout-proof backend that makes all of this possible?
If this episode hit you in the gut, start here.
Take The Burnout Quiz to pinpoint what kind of burnout you are dealing with and what to fix first: https://www.coachellyn.com/quiz
If you are ready to build the systems that make your business run without you redlining, check out Systems School: https://www.coachellyn.com/systems
And if you want hands-on support implementing sustainable systems, boundaries, and business structure, explore Burnout-Proof Business: https://www.coachellyn.com/bpb
(And yes, you can do this without becoming a cold-DM gremlin. That is kind of the point.)
About Olivia Radcliffe
Olivia Radcliffe is the author of the bestselling book, Hold My Juice Box, and an award-winning business and marketing coach for mom entrepreneurs who are juggling clients, chaos, and cold coffee.
As the founder of The Bluebell Group and creator of the Wild + Free™ program, she helps service-based moms simplify their offers, streamline their systems, and build sustainable businesses that don’t require a 40-hour workweek or a social media meltdown.
A homeschooling boy mom, Olivia knows what it’s like to grow a business in the margins—and she's here to show other moms how to do the same (with sanity and snacks intact 😏).
Follow Olivia: Website | Instagram | LinkedIn | Substack | 10 ChatGPT Uses for Mompreneurs |
Join Olivia’s Cold Coffee Club Skool Community >>
Do you have anything to add?
Drop a comment below…
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TRANSCRIPT:
Ellyn Schinke (00:01.249)
Hello, Olivia, welcome to the Bird Outproof Podcast. How are you doing this morning?
Olivia Radcliffe (00:05.57)
Well, thank you so much. I am so glad to be here and I'm awesome. Although it is so sticking cold here right now. I'm freezing.
Ellyn Schinke (00:12.621)
You are cozy and you are like huddled into your mic. I love it for you. Honestly, might be inspired to go get cozy after this after seeing your coziness that you have happening right now. I mean, I guess that's that's what winter's for, right? But I'm really excited to talk to you today. I feel like you have so many veins as I was telling you, I creeped on you before this.
Olivia Radcliffe (00:17.044)
Yeah, I'm like.
Olivia Radcliffe (00:24.833)
Yeah.
Ellyn Schinke (00:35.717)
And you have so many different veins that we could go down today. So I'm really interested to see where this conversation goes. Well, let's just start kind of high level. Who is Olivia? What should the audience know about you, your background and kind of how you got to this place in your life?
Olivia Radcliffe (00:51.19)
Yeah, you said who is Olivia and it triggered a little mini existential crisis. Who is Olivia? But no, I am a business coach, AI expert. I work mainly with moms with businesses and any other entrepreneurs who are kind of really strapped for time. So people who are building their business around doing everything else.
Ellyn Schinke (01:15.533)
Mm-hmm.
Olivia Radcliffe (01:15.694)
A lot of moms are building businesses around raising their littles or maybe homeschooling, which is what I do. Or people who are building a business around working a full-time job or being a caregiver or something along the sort. The strategies I have found are, you know, there's some really awesome business strategies out there, but they're geared more towards people who have a seemingly endless amount of time and energy and mental bandwidth to sit and focus on things.
Ellyn Schinke (01:26.893)
Mm-hmm.
Olivia Radcliffe (01:45.378)
So we kind of take some of those traditional strategies and shift them just a little bit so that they actually work for people who are working in just kind of little pockets of time throughout the day.
Ellyn Schinke (01:56.781)
Which is super important. I agree with you. I don't even have kids. And I look at some of the business strategies out there and I'm like, how do people do this? Like I do not, I'm a pretty energetic human. I can't do that. That would absolutely drain me and drive me away from entrepreneurship very quickly. So I love that that's kind of your aim with this. How did you get into doing this kind of work? Like how did you even get into entrepreneurship in the first place?
Olivia Radcliffe (02:03.694)
you
Olivia Radcliffe (02:10.978)
Yeah.
Olivia Radcliffe (02:22.83)
I have always been an entrepreneur starting from like kindergarten on. Yeah, my kindergarten teacher actually told my mom she's going to be CEO of her own company someday and I kind of took that to heart. yeah. Right? Yay, Mrs. Frack. She knew it. But no, I actually I started growing my business while I was working a full time job. So before I was a mom, but it's still
Ellyn Schinke (02:27.924)
really?
Ellyn Schinke (02:35.308)
Shut up, really? Okay, shout out to your kindergarten teacher, shoot.
Olivia Radcliffe (02:52.352)
a bit of a shift because I was working 60 plus hours a week in corporate and then I'd come home and I'd sit and work in my business like until I collapsed and went to bed and that was pretty much it. And so I had to find strategies to make things work. Okay, what kind of offers, how does this marketing work? And I've had about 20 plus years in digital marketing experience, which is several lifetimes in digital marketing.
Ellyn Schinke (03:00.62)
Mm-hmm.
Mm-hmm.
Ellyn Schinke (03:17.142)
Mm-hmm.
Olivia Radcliffe (03:21.422)
So I knew bits and pieces from behind the scenes. I knew how to do the marketing stuff. I knew how to make it work. But how to make it work in that short amount of time was a completely different animal. And then I became a mom and I was a single mom. And so it was this whole crazy thing of figuring it out again while being a single mom and working full time from home, because it was during the pandemic.
Ellyn Schinke (03:34.944)
Mm-hmm.
Olivia Radcliffe (03:50.774)
So no childcare, no nothing, just a newborn in me and lots of to-dos on my list.
Ellyn Schinke (03:57.973)
Yeah, I have to say I really like working with marketers who have stories like yours and have philosophies like yours and just talking to marketers because I feel like so often I think marketing and specifically in business is the thing that we're basically just told to do all of the things and not know there's no consideration taken for
Olivia Radcliffe (04:13.133)
Yeah.
Ellyn Schinke (04:21.202)
the other, even the other aspects of your business that are going to require your time, require your capacity, let alone life outside of business, that is going to require your time and require your capacity. So the fact that you're a marketer who recognizes this, I already respect because I feel like marketing is often the thing that can become so all consuming in business.
Olivia Radcliffe (04:30.22)
Yeah.
Olivia Radcliffe (04:43.426)
yeah, I've, mean, people have said it's sleazy, it's soul sucking, it's slimy, it just sucks, like all of the S words. They just really, really do not like marketing and yeah.
Ellyn Schinke (04:55.56)
One of them. I'm absolutely one of them. Like I've said for years that the first thing I would delegate in my business is marketing. It's the thing I hate doing in my business. Like I just want find me the people and then I will nurture them. I will support them. But like the finding of the people has never felt good. And I think it's perhaps because so many of us, we started with, for lack of better way to say it, the bro marketing that's out there.
Olivia Radcliffe (05:03.446)
Yeah. Yeah.
Olivia Radcliffe (05:23.171)
Mm-hmm.
Ellyn Schinke (05:25.31)
marketing that's out there that doesn't respect the life that you have outside of your business. So yeah.
Olivia Radcliffe (05:30.637)
Yeah. Well, and it's like you said earlier, it was, we're told to do all of the things and all of the social media platforms and posting, you know, multiple times a day. And like you just said that we have to go find the people. And if we can shift that a little bit and just kind of do a few subtle tweaks to our messaging. So we become magnetic that people find us. They're just attracted to us. And it's not so much of this push of
Ellyn Schinke (05:36.864)
Mm-hmm. Mm-hmm. Mm-hmm.
Mm-hmm.
Ellyn Schinke (05:46.817)
Mm-hmm.
Ellyn Schinke (05:56.876)
Mm-hmm.
Chase, yeah.
Olivia Radcliffe (06:00.364)
I've got to go track them down and hunt them down and force them to buy my offer. It becomes just this more, it's more of an alignment than anything else, which is hard for.
Ellyn Schinke (06:09.268)
Yeah. Yeah. It actually makes me think of, and I definitely want to like dive into the marketing side of things because we've to pick your brain while you're here for sure. but it's reminding me of two, I've been learning a lot about my own personality type and how to work with, like, I know my Enneagram, I know my Myers-Briggs. lately I've been learning a lot about my human design and I'm the side of human design where when
Olivia Radcliffe (06:17.646)
Ha ha ha.
Ellyn Schinke (06:36.598)
people who are teaching sales or people who teaching marketing, tell me to do anything that involves chasing. It's immediately off putting because that's actually not my nature at all. am more like, I'm going to put the thing out there and it's going to be a sort of like, if you're interested, come find me sort of thing. That's what I want. I just want to put the thing out there. If you're interested, contact me, but I have to be invited to have be in conversation with somebody cold DMing. I'm not going to do it.
Olivia Radcliffe (06:41.794)
Yeah.
Olivia Radcliffe (06:56.046)
Mm-hmm.
Olivia Radcliffe (07:02.84)
Yeah.
yeah, no.
Ellyn Schinke (07:06.636)
If I'm going to do it, it's going to be more like a, I saw you on this networking call and you look so freaking cool and I just want to connect with you. But it's sure as shit not going to be cold DMing to be like, you should join my program. Like that just feels disgusting to me.
Olivia Radcliffe (07:20.95)
Yeah, I have so many messages in my inboxes that I just ignore because they're things like, Hey, how are you doing today? I see you're a coach. And the second they say, I see you're a coach. Yeah.
Ellyn Schinke (07:33.101)
Dude, are you having any trouble finding clients? yes, dude, yes. my God. my God. I'm my intuition. This is actually one of the things that has made me realize my intuition is actually way better than I think it is, is because I see those messages and maybe it's because like they all use the same line of I see you're a coach, but even the ones that do it slightly differently, my wall goes up and I'm like, you are gonna pitch me in about three messages.
Olivia Radcliffe (07:54.519)
Yeah.
Olivia Radcliffe (08:00.206)
Yep.
Ellyn Schinke (08:03.264)
And I'm just like, my guard's up. Like I don't wanna communicate with you. And I don't, maybe we're all scared of being those people. Maybe that's why marketing has gotten such a bad rep is we just don't wanna be those skeezy people in people's inboxes. LinkedIn is the worst for this though. I will say like Instagram, I get it on Instagram all the time. I get all the, girl messages. Hey girl, I see your coach. Like, hey girl, love your content.
Olivia Radcliffe (08:18.69)
Yeah.
Ellyn Schinke (08:28.844)
How's it been like do you have room in your with the other one is do you have room for more clients? That's the other one that they send I'm like kind of almost making it sound like oh do you have room for more clients because I might want to hire you Oh, no, they're trying to get you marketing services to fill those and I'm just like you anyways Um, yeah, so I love everything that you are about. I want to take a step back though a little bit because you were juggling a full-time job doing this business
Olivia Radcliffe (08:34.316)
Yeah, yes, yes.
Ellyn Schinke (08:57.174)
Then we threw a child into this mix. This is the Burnout Proof Podcast. So I'm curious, did you ever burn out?
Olivia Radcliffe (09:00.418)
Yep, yep.
Olivia Radcliffe (09:07.538)
Yeah, yeah. It was actually after the fact, like after the pandemic, things settled a bit, I actually ended up able to leave my full time job and be fully self employed and such. And it was when I got to that point and looking back at that stage of my life that I was like, holy cow, I was doing so much and I didn't realize how bad I
Ellyn Schinke (09:09.195)
Yeah.
Ellyn Schinke (09:17.131)
Mm-hmm.
Ellyn Schinke (09:28.812)
Mm-hmm.
Mm-hmm.
Olivia Radcliffe (09:36.577)
was. Like it was kind of fine in the moment because it was just the survival of I need to do this. I need to, you know, be the best I can for my son right now. I need to be able to support him financially as a sole financial provider at the time. And like you do it because there is no other option. And then after the fact, it was like, huh, yeah, I don't want to do that again. We're going to set up some systems so that
Ellyn Schinke (09:37.782)
Mm-hmm.
Ellyn Schinke (09:43.884)
Mm-hmm.
Ellyn Schinke (09:55.755)
Yeah.
Ellyn Schinke (10:04.128)
Mm-hmm.
Olivia Radcliffe (10:04.332)
I never get to the point where I feel like I have to work in my closet while my kid is sleeping sort of thing.
Ellyn Schinke (10:11.988)
Mm-hmm. Mm-hmm. If you don't mind my asking, because I actually think what you brought up is really important that sometimes we don't realize it when we are in it because it is survival. Or I actually find for a lot of high achievers that I actually think sometimes we just like genuinely don't know what it feels like to be at full capacity because we're never at full capacity. just we don't even know what that looks like. So in retrospect, like
Olivia Radcliffe (10:20.291)
Mm.
Olivia Radcliffe (10:33.506)
Yeah.
Olivia Radcliffe (10:37.645)
Yeah.
Ellyn Schinke (10:41.208)
What maybe could have or should have been some signs for you that you were pushing too hard.
Olivia Radcliffe (10:48.786)
you know, for me, I think it was when I started yelling at the microwave, it was a sign that I was done. Legit. Now, I distinctly remember there was one day where like, I was doing all of the things and I put something in the microwave and I walked away and I waited forever for it to get done. And then it gave me like two seconds.
Ellyn Schinke (10:59.174)
Legit.
Olivia Radcliffe (11:16.782)
after it beeped the first time before it beeped again. I was like, I'm coming, I'm in the middle of this. And then it beeped again. And I'm sitting there yelling at this inanimate object for beeping, because it's rushing me. It's like, I waited for you, just hold your horses away from me. And then I was like, okay, I see this. Let's pause, Olivia. Let's pull it back a bit.
Ellyn Schinke (11:39.917)
That is so relatable. But B, that's actually something I talk about a lot with the emotional side of burnout. Because I always say that burnout has four types. There's the physical sides of burnout. There's the overwhelmed sides of burnout. But then there's the emotional sides of burnout. And when burnout really starts to get its claws in you, it shows up like that. It shows up like social isolation. shows like
Olivia Radcliffe (11:48.099)
Mm.
Olivia Radcliffe (12:00.93)
Mm-hmm.
Ellyn Schinke (12:03.338)
I call it emotional reactivity. You're either quick to anger, you're quick to tears. Unfortunately for you, your anger was directed at an inanimate object. For some people, their anger ends up being directed at loved ones, at friends. Like you're snapping at people and you're just like, my God, this is not me. Like I don't do this. I'm usually much more like emotionally like stoic or however you want to think about, more emotionally regulated than this. But then we start snapping at things or people.
Olivia Radcliffe (12:09.761)
Yeah.
Olivia Radcliffe (12:18.818)
Mm-hmm.
Olivia Radcliffe (12:32.077)
Yeah.
Ellyn Schinke (12:32.806)
and that is an emotional burnout red flag. was there anything that you did that helped you bounce back from that burnout or was it just a matter of like getting through it until you didn't have that full-time job anymore?
Olivia Radcliffe (12:49.654)
of both because there were some things I just had to do what I had to do, right? It was the pandemic. We were all dealing with a lot of craziness and in a newborn, there's a lot of craziness involved with that too and a lot of very big learning curve. So there were some things that I just had to figure out and had to do. But I did lean very heavily into systems, into processes, into
Ellyn Schinke (12:50.666)
A little both, okay.
Mm-hmm.
Ellyn Schinke (12:58.348)
Mm-hmm.
Ellyn Schinke (13:08.491)
Mm-hmm.
Ellyn Schinke (13:13.142)
Mm-hmm.
Olivia Radcliffe (13:15.606)
I called it my simplified lifestyle. Every little thing that I could potentially automate or make easier for myself, I did. that was, know, automations and business and all of that stuff, of course, but it was also things like getting an automatic litter box. So I didn't have to clean the stupid litter box. It was like having a chapstick in every single room of the house, because I would continually reach for a chapstick and be like, I don't know where it is. So like,
Ellyn Schinke (13:22.506)
Mm-hmm.
Ellyn Schinke (13:27.734)
Mm-hmm.
Ellyn Schinke (13:32.554)
Bubba!
Ellyn Schinke (13:44.649)
Mm-hmm.
Olivia Radcliffe (13:44.771)
getting multiples and making sure all that was there. It was just all of those little things that I could do just to make my life easier. It's kind of like the, we don't notice these little everyday annoyances until it's the straw that breaks the camel's back and has you yelling at the microwave. So, yeah.
Ellyn Schinke (14:04.307)
I love those as example. I already feel like that's a section of this that I want to clip when your episode goes live because I feel like I mean I've gotten to the point where and I actually heard somebody say this on YouTube the other day and I'm like stealing that because I fully believe it. If there is something that is creating stress in your life, you can create a system to prevent that stress and that's essentially what you did. And I think it's so beautiful that you recognize because a lot of people don't.
how much these little things can compound to create burnout. Burnout is not this like, it's often not this, I have this gargantuan thing that's been placed on top of me that's burning me out. It's how all of these things that are on our plate compound. Even the chapstick, even the cleaning the kitty litter box. I actually found when I was in the thick of, because I don't have kids, but I was, up until now essentially have been building my business with another job.
Olivia Radcliffe (14:36.086)
Mm-hmm.
Olivia Radcliffe (14:48.044)
Yeah. Yeah.
Ellyn Schinke (15:01.662)
on the side. And so when I get into those seasons that are crazy overwhelming, feeding myself often feels like this massive task. So there were times when I like thoroughly depended on Trader Joe's, like give me all of the like pre-made ready made things, or I would even just spend a little bit more on groceries for a couple ones and do like pre-prepared meal delivery, just so I could feed myself because I'm also neurodivergent.
Olivia Radcliffe (15:02.061)
Mm-hmm.
Olivia Radcliffe (15:10.178)
Yes.
Olivia Radcliffe (15:24.43)
Mm-hmm.
Ellyn Schinke (15:31.316)
ADHD like tendencies and I forget to eat. So like that became really important to me as well. I actually think I saw somewhere for you neuro spicy. I think I saw in some of your descriptions of yourself.
Olivia Radcliffe (15:34.486)
Yes.
Olivia Radcliffe (15:40.002)
Yes. Multiple levels of neuro-spicy here. Yes.
Ellyn Schinke (15:46.184)
Yeah, yeah. How does it show up for you? Like how does the neuro spicy impact your life? Are you a forget to eat like me?
Olivia Radcliffe (15:54.291)
Yeah. so I am a lovely mix of autism and ADHD. So I am like a walking paradox a lot of times where I need structure. need spontaneity and I need it all at once. And so it, it's ever since I started discovering even the term neurodivergent and digging into that and working with more more neurodivergent entrepreneurs, it was like, Holy cow, this is
Ellyn Schinke (16:00.35)
Okay.
Ellyn Schinke (16:09.547)
Mm-hmm.
Olivia Radcliffe (16:22.73)
amazing because I can see where so much of myself was not just weird and random. Like I can see how these two sides of my brain are kind of fighting against each other and then I can start to try to find ways to harmonize. So it is like if I forget to eat, which I will do often if I don't have my son to feed or like if so I have a husband and I have a bonus son and if I am home by myself,
Ellyn Schinke (16:34.7)
Mm-hmm.
Ellyn Schinke (16:45.824)
Mm-hmm.
Olivia Radcliffe (16:51.562)
It's like I'll just pick at little scraps of things or forget to eat. And if I'm feeding people, then okay, I have to stop and make the meal and go through that process. I also for my focus, like I pay a huge amount of attention to my energy throughout the day, throughout my monthly cycle, all of that, so that I know when I'm actually going to be able to focus on stuff because
Ellyn Schinke (17:01.814)
Mm-hmm.
Ellyn Schinke (17:17.558)
Love.
Olivia Radcliffe (17:18.738)
If I get into hyper focus, it's great, but I very quickly can get out of that and chase lots of shiny things. So I also have lots of systems set up to help capture my shiny things I want to chase. So I know that like they're there, they live somewhere, I can get them later. I don't lose the idea, but I'm not derailing myself, like continually stopping halfway what I'm doing and chasing something else, if that makes any sense.
Ellyn Schinke (17:23.478)
Mm-hmm. Mm-hmm.
Ellyn Schinke (17:34.72)
Mm-hmm.
Ellyn Schinke (17:43.053)
it absolutely makes sense because that's actually something that I had to do as well. I always say I have a focus plot problem in the sense that I either focus too hard or I can't focus at all. It's like one or the other. There's usually no in between for me. So I had to develop what I call a quick capture system, which is something I just have up. So when those shiny objects come up, I exactly like you said, I dump them into the quick capture system so I can find them later. But then I can go back to whatever it is that I'm working on.
Olivia Radcliffe (17:55.352)
Yeah.
Ellyn Schinke (18:09.768)
I have so many follow-up questions I want to ask you right now. I'm trying to figure out where to start. I guess the first question that I'm always curious about, did entrepreneurship bring the neurodivergence out of you more prominently? Because I find that that's the case for a lot of entrepreneurs, and I'm just curious if that was the case for you.
Olivia Radcliffe (18:29.132)
Yeah, I mean, I was high masking for a long time, long, long time. And yes, this, I think the process of being an entrepreneur, growing my business, putting myself out there authentically more, like being able to lean into being visible and such and as who I am, that absolutely helped kind of take that mask off a bit. And also being a mom, just completely, that's, I think the number one thing that
Ellyn Schinke (18:31.796)
Mm-hmm. Mm-hmm.
Ellyn Schinke (18:42.582)
Mm-hmm.
Olivia Radcliffe (18:58.944)
I don't know, rip the mask off, it away. It was like, nope, this is who you are. And my son is a very similar brain than mine, to mine. So he and I think and function a lot the same way. And so sometimes I'm able to see patterns in what he's doing and be like, I totally get that. That makes complete sense to me. And my husband's sitting there like, what in the world are you guys doing? But.
Ellyn Schinke (19:18.038)
Mm-hmm.
Ellyn Schinke (19:26.028)
Thank God you and your son are on the same wavelength or he'd be like, nobody understands me.
Olivia Radcliffe (19:28.375)
Yeah.
Olivia Radcliffe (19:32.022)
My stepson is also ADHD. So sometimes he and you know, me and the two boys were like, yeah, we totally get this. We're all singing and stimming and like, we all do vocal stims. And my husband's just sitting there like, what did I get myself into? What is this? But
Ellyn Schinke (19:34.507)
Yeah.
Ellyn Schinke (19:49.959)
funny. Yeah, I actually think it's funny reflecting back on things I also I actually didn't wasn't even familiar with the term high masking until several years ago. I really only feel like because I work with students as well in my work. So I work with solopreneurs and entrepreneurs, but I'm also a professional tutor. I work with students as kind of the other half of my business, a lot of test prep and then a lot of math and science because I'm a scientist by training. And it was through learning about learning differences for
Olivia Radcliffe (20:13.666)
Yeah.
Ellyn Schinke (20:19.284)
students and student age, which is obviously the ideal time to identify when this is happening, that I started to recognize those patterns in myself. But they weren't something that showed up for me when I was in school or even when I was in my career because I actually think science caters to how my brain works very well. I think it's part of the reason I was in science for so long. Science is a lot of hurry up and wait. And my brain is kind of hurry up and wait. So I actually feel like I did well in science. It was never a problem in science.
Olivia Radcliffe (20:25.75)
Yes.
Ellyn Schinke (20:47.232)
But in entrepreneurship, when I was left to my own devices, that's when it became very, very prominent and very obvious for me. Okay, so love hearing that because I feel like that's very relatable to a lot of women who are going to be listening to this. I'm very curious about you said a second ago that you have a lot of systems in place to manage or to kind of track and monitor your energy. Can you talk a little bit about how you do that? Because that's always something I'm really interested in is the kind of energy management and when we can bring systems into that, I think it's even
Olivia Radcliffe (20:50.542)
Hehehehe
Olivia Radcliffe (21:18.416)
yeah, I mean, I think it all starts with just awareness of it, right? Like I know I'm a morning person. know that's when I need to do my deep focus stuff. If you try to get me to focus on something after 2 p.m., like it's not gonna happen. That's my energy dip. And then just being aware of, know, tracking my cycle. know luteal phase, I'm no good for, again, deep focus or peopling or being.
Ellyn Schinke (21:22.08)
Mm-hmm.
Ellyn Schinke (21:25.516)
Mm-hmm.
Ellyn Schinke (21:34.377)
Mm-hmm.
Olivia Radcliffe (21:47.405)
nice in general. So my husband calls it the lululemon phase because he can't remember luteal. But we know it's like, okay, lululemon phase. We're not doing that big family gathering. We're gonna focus like this is what we're gonna do. But it just, allows me to lean into my strikes, you know, a bit more and to give myself grace when I need a little bit of grace and I need to focus on creating or doing something a little less.
little less masculine energy, guess, a little more I'm gonna sit and receive here a bit. And so I tracked all that just literally tracking and figuring out my cycles and my energy throughout the day. I also watched my son's energy as well because I homeschool him. And so I know when he needs to actually do his work and when he's gonna not wanna sit and work or when we're gonna be just butting heads and I'm.
pulling teeth, trying to get him to just sit and do something. And I think that's been one of the biggest shifts is being able to understand how he and I can jive throughout the day so that I know when it's a good time for me to sit and actually do work and he can sit on his own and do some of his self study work and when we need to be together or he's gonna just wanna cuddle or something like that. So.
Ellyn Schinke (22:48.022)
Mm-hmm.
Ellyn Schinke (23:08.78)
I love, I've never thought of it that way as being like, that's a superpower of being able to homeschool. Like as somebody who works with students is I'm like fully aware of the fact that we all have different rhythms. We all have different times of day where we focus and when you're in school, you can't cater to those. It's you've got the structure. This is when you're going to be in this class. This is what you're doing. Like it's all dictated by something external to us when we're in school. But when you homeschool, I love that flexibility. Like you're
Olivia Radcliffe (23:25.696)
Right.
Ellyn Schinke (23:37.513)
you're able to design a schedule and design a like a work style if you will that works for him. I never thought about that prior to this conversation. That's really cool. I love that. Yeah, I actually do something similar. I feel like I started tracking my cycle several months ago. Usually it was just in the form of I have an app on my phone that I use track my period.
Olivia Radcliffe (23:46.915)
Yeah.
Olivia Radcliffe (23:59.46)
Mm-hmm.
Ellyn Schinke (24:00.918)
But then what I started doing as well as I have a habit tracker, I like to kind of track my habits. And actually that's insightful in and of itself to see the times of my month where my habits kind of crash and burn and the times of my month when I'm really firing on all cylinders. And I actually recently started tracking the phase of my cycle in conjunction with my habit tracker. So actually every day when I go in and track my habits, I'm reminded of where I'm at in my cycle. I'm very much a like, if it's out of sight, it's out of mind.
Olivia Radcliffe (24:06.275)
Yeah.
Olivia Radcliffe (24:13.91)
Yeah, yeah.
Ellyn Schinke (24:29.984)
kind of person. like seeing that on a daily basis has been really, really helpful to me as well. Awesome. Okay. I love that. I love that. I love that. Okay. What let's kind of dip into the more entrepreneurship side of things. You're a systems person. I love that. And you really do system simple systems. What would you say is the simple system that maybe even the simplest system that has made the biggest impact on you in business?
Olivia Radcliffe (24:30.573)
Yeah.
Olivia Radcliffe (24:36.003)
Let's.
Olivia Radcliffe (24:59.022)
That's a tough question. There's so many.
Ellyn Schinke (25:00.556)
Ha
You can answer multiple. I'm cool with that.
Olivia Radcliffe (25:06.776)
Well, I mean, it is, I do rely a lot on systems, like both the like technical automation sort of stuff, and also just my own processes and understanding my own how things roll sort of thing, my own steps I need to take. And so leaning into those things allows me to just go off into the woods with my son one day, you know, or we're going to the fair today and then just.
Ellyn Schinke (25:21.974)
Mm-hmm.
Olivia Radcliffe (25:34.382)
not having to worry about everything just falling apart while I'm gone. So, but I do very much think of those as kind of the two different sides of it. There's a very technical, like I have all of my auto responders. I've got the whole bunch of workflows in Flowdask right now. I keep switching email platforms, but right now it's Flowdask.
Ellyn Schinke (25:38.924)
Mm-hmm.
Ellyn Schinke (25:57.175)
But Flowdesk just did the unlimited and everybody else is like charging for your, how many subscribers you have. So I use Flowdesk as well. I'm with you on the Flowdesk. I just switched back to it.
Olivia Radcliffe (25:59.757)
right?
Olivia Radcliffe (26:04.874)
Yeah, well they just they just switched. They just switched. Now it's not unlimited anymore. Now it was just at time of recording this. Yep, sorry, you're out of luck if you're just listening to this.
Ellyn Schinke (26:10.314)
I know, it just ended like three days ago. Yes.
That's true, that's true. Thank you for saying that because I always forget that this is not coming out in conjunction.
Olivia Radcliffe (26:26.353)
But, Flodesk is still awesome, side tangent. But, I have all the workflows built out. have my tangent, tangents, I have lots of tangents. I have my segments built into Flodesk where I understand who's clicking what, and then I have a lot of workflows based off of who's in which segment. And it's essentially, it's a lot of dominoes you set up ahead of time.
Ellyn Schinke (26:30.358)
Yes.
Olivia Radcliffe (26:50.348)
that then can just run over and over again. And it does take time and a lot of thought process. So need to be in that good, like deep focused energy to do it, but you can sit and create these systems, get everything set up using AI. I use AI a lot of different ways. Some of it's just helpful content creation or brainstorming. Some of it's more direct automations as far as downloading a transcript and being able to
give me a show notes draft or breaking it up into clips or pulling out really key quotes from my own podcast episodes, things like that. I think the biggest thing for me with automations and the processes and such is understanding when to automate, when it's actually helpful and when it's just another step to track. Because I know a lot of people who just...
Ellyn Schinke (27:44.831)
Mm-hmm.
Olivia Radcliffe (27:46.719)
lean into all of the automations and all of the AI tools and all of the steps and really it's actually taking more time and energy than they need to spend. So it's figuring out what actually worked, where I really needed that extra bump.
Ellyn Schinke (27:57.878)
Mm-hmm.
Ellyn Schinke (28:02.932)
Mm hmm. Yeah, no, I totally agree with that. That's something I talk about in my group program. Burnout for business is like the when to automate side of things. And I definitely think there's there's some required things to think about. Like you these have to be in place if you're going to automate. And then there's some highly recommended and then some very optional sides of like the when to automate spectrum. But no, I totally agree with you. And I've actually feel like
Olivia Radcliffe (28:11.713)
Hmm.
Olivia Radcliffe (28:23.5)
Yeah.
Ellyn Schinke (28:27.82)
Even for all of the AI people I've been talking to recently, one of the big things that has come out of those conversations has been the importance of actually simplifying our AI as well. Like I think for a lot of us in 2025, probably, because I feel like the amount of exposure I've gotten to AI has skyrocketed in 2025. The number of AI tools that are out there has skyrocketed in 2025.
Olivia Radcliffe (28:39.906)
Yes.
Ellyn Schinke (28:56.468)
And I think the big thing that I've been hearing from a lot of people is the importance of simplifying down your AI tech stack. That's a big thing that I've gotten kind of lately in the messaging. What's kind of your AI tech stack? What are the tools that you use with AI? Cause I'm a big fan. I'm a big proponent of AI, particularly for solopreneurs and people who don't have a lot of time, which is who we are talking to here. So what's kind of your AI tech stack? What are the tools that you like and that you recommend?
Olivia Radcliffe (29:04.163)
Yeah.
Olivia Radcliffe (29:18.818)
Yeah, yeah.
Olivia Radcliffe (29:23.432)
main tool is chat GPT and Claude. I kind of go back and forth depending on the project and the tone. in chat GPT, I have a lot of custom bots I've built for myself, my own use. I have a lot of feel for clients and such as well, but my own stuff is very much trained on me, my processes, I, how I write. I've got my book uploaded in one of them, you know, like it's, they are
Ellyn Schinke (29:27.894)
Mm-hmm.
Ellyn Schinke (29:51.712)
Yeah.
Olivia Radcliffe (29:52.905)
very much me and I have some that I use. have a podcast producer bot that helps me keep on track with the podcast and my topics. And again, it's all trained on my framework so I can trust when it's giving me advice that it's coming from that place of I know where it's coming from. It's not just spouting out kind of random information.
Ellyn Schinke (30:14.187)
Mm-hmm.
Olivia Radcliffe (30:19.306)
I think content creation is one of the big ones, at least getting something drafted and out there and helping. And again, it's all trained on, I don't know how many hours of podcast transcripts in my books and years and years and years of emails and everything. it's really, I've spent a lot of time just getting it very honed in to me. yeah, so I think those are the biggest ones. I did build, you mentioned a habit tracker.
Ellyn Schinke (30:22.412)
Mm-hmm.
Olivia Radcliffe (30:47.842)
I've used a lovable and Replet to build some different trackers for myself. I have a lovable, just habit tracker right now that I'm doing exactly like you said. It's very interesting to see where your energy is dipping, where your habits kind of, you know, fall to the wayside. So I do that. So chat GPT, Descript right now. That's one of my favorite tools.
partially use the AI, but I just love the editing feature for all of the trainings and podcasts and, you know, presentations and stuff I do. It's super helpful.
Ellyn Schinke (31:25.002)
Mm-hmm.
Ellyn Schinke (31:28.724)
Yeah, Riverside is mine for that because I know Riverside and Descript are very similar platforms for sure. Yeah. Love.
Olivia Radcliffe (31:31.062)
Yeah, yeah, very similar.
Yeah, I think those are the big ones. mean, there's lots. I am a shiny tech chaser. I love exploring all of the new apps, all of the new stuff. But the reality is, is you can build out so much just using ChatGBT. And you can just with that kind of save yourself 10 plus hours a week.
Ellyn Schinke (31:53.131)
You can.
Mm-hmm. Yeah.
Yeah, I love that you kind of kept it succinct though. And I like that you said chat GPT and Claude because I actually I've started to I'm a notion user. I'm obsessed with notion. I'm a notion nerd. Yeah. Are you a notion user? Yes, I love notion. But yeah, and the notion AI just came out. And though, when it first came out, I will admit my notion AI agent sucked when it first came out. But I have taken a lot of the
Olivia Radcliffe (32:08.046)
notion. Yeah. Notion. Yeah. Yeah.
Olivia Radcliffe (32:23.047)
Yeah
Ellyn Schinke (32:26.516)
stuff that I built that were custom GPTs and I like migrated a lot of those into Notion and the more I use it, the better it is. Like when it first started communicating with me, I was just like, this is not how I want you to communicate with me. Like you are nothing like my chat GPT. I hate you. and then I started using it more and it now it's, communicating with me very similarly to how my GPTs communicated with me on chat GPT. So, and I like that you can kind of toggle back and forth between using chat GPT or using Claude.
Olivia Radcliffe (32:37.666)
Yeah.
Ellyn Schinke (32:55.02)
Or you can even have it do auto on that. Yeah, I love all of that. And for those of you that aren't aware, because we don't do as much AI on this, I talk about AI a little bit on this podcast. If you're not aware of the lovable and the replet, that's when you hear people talk about vibe coding. That's what they're talking about. It's basically...
Olivia Radcliffe (33:12.621)
Mm-hmm.
Ellyn Schinke (33:16.46)
AI is doing the coding for you, but you're talking to those tools like you would talk to chat GPT of like, I want you to build this and I want you to build this and then it does all of like the back end for you. I use I've used base 44 to play before and base 44 is similar. I really liked base 44.
Olivia Radcliffe (33:31.084)
Yes, yes.
Olivia Radcliffe (33:35.926)
I loved your movement you did as you were describing the back end work that it was, you're zhuzhing. That's the zhuzhing movement.
Ellyn Schinke (33:40.332)
Shhh!
Yeah, I wish you guys could see me because I did. I'm Italian, okay? I went full-blown Italian talk with my hands right there.
Olivia Radcliffe (33:51.15)
you
Ellyn Schinke (33:53.292)
I've never had somebody call me out on that before and it's so true. I totally just did.
Olivia Radcliffe (33:59.097)
But I can call you out because I do the exact same thing and I'm Italian also, so it's the, yes, we get all into it. But.
Ellyn Schinke (34:04.592)
yeah. yeah, we do. We get very into it. Okay. I love that so much. I'm trying to figure out where to go from here because I want to get into marketing, but I also just, I'm loving talking to you about like how you're in your business and your systems and all of that, like how all of that stuff. actually think what I want to come back to is cause your whole thing in your business is obviously you've got your podcast marketing, like a mother. I love the name of your podcast too. B2W. I, you've got your podcast. know you do marketing, but I also know a big
Olivia Radcliffe (34:28.6)
Thank
Ellyn Schinke (34:34.1)
Obviously you talked about at the beginning, big aspect of what you do is supporting people, mothers in particular, who just don't have a lot of time. And I know that's a lot of people who listen to this podcast. like, how do you build momentum in small pockets of time? Kind of what are some of your go-to strategies for helping people create that forward progress and create that momentum when they don't have massive swaths of time to work in?
Olivia Radcliffe (35:02.688)
Yeah, I mean, the biggest thing is going to sound super cliche and you're going to want to stop the podcast. Don't stop it. But don't stop it. We're good. It really is just to be aware and know yourself and your needs. Like that is one of the biggest things that I see people getting caught up on is trying to build a system, build a business, build a schedule that
Ellyn Schinke (35:11.05)
Don't stop it. We're cool. Still listen.
Olivia Radcliffe (35:30.836)
It has nothing to do with them and their lives and their brains and what they've got going on, their strengths and weaknesses. So it's very much being aware of where your energy sits, when you can, if you can adjust your schedule at all, when you want to focus on the big things, and then knowing what you need to focus on. So that comes down to very simple goal setting, understanding what your goals actually are.
Ellyn Schinke (35:37.9)
Mm-hmm.
Ellyn Schinke (35:47.734)
Mm-hmm.
Ellyn Schinke (35:56.971)
Mm-hmm.
Olivia Radcliffe (36:00.215)
and being able to break those down into steps that you can actually take to get there, just one step at a time and not getting lost in that busy work of, I'm gonna go through all 500 emails in my inbox right now, or I really need to organize my Canva folders, those tasks, they do have value. They do help, especially if you're, I also have OCD, so I like things to be organized in some manner.
Ellyn Schinke (36:13.708)
Mm-hmm.
Mm-hmm.
Olivia Radcliffe (36:29.856)
also contrary to the ADHD, but I digress. I know I am.
Ellyn Schinke (36:34.474)
You're a little bit of a contradiction. live the fact that you've you've I mean, I think that those speaks to exactly what you're saying about awareness is I'm sure so much of what you've created for yourself, it had to come from awareness because your brain innately is working against itself.
Olivia Radcliffe (36:47.933)
yeah.
Yes, yes. And that's the number one thing of just being aware of how you function, what you're actually good at, what you're not good at. And it's okay to admit you're not good at some things and some things maybe you need a little help or you need to outsource or, you know, get a coach to help with that stuff. I think one of the biggest shifts I had is when I stopped, you know, I'd have 20 minutes to sit and work for a second.
Ellyn Schinke (36:59.606)
Mm-hmm.
Olivia Radcliffe (37:19.246)
and I'd sit down and go, okay, what do I need to do? I have so much, I have these 10 things and they're all a top priority. How do I get this all done? And then I end up jumping back and forth between all of them and not getting anything done, which then just feels super defeating. But being able to sit and say, okay, first up, I'm gonna look at the revenue today tasks. So the tasks that are directly related to I am bringing in revenue right now.
And when I say revenue, I mean money, but I also mean time and energy. So if there's something that's gonna help you, you know, get back some energy, save you some time, that becomes one of my top number one focuses. And then from there, I look at the revenue tomorrow tasks. So the things that are like building new products or business building, you know, taking courses myself or, you know, learning stuff that's just gonna help me grow.
and help me take things to the next level. And then after that is the everything else. It's the emails and the Canva folders and my desktop, which is woefully cluttered at the moment.
Ellyn Schinke (38:30.256)
am running a year-end reset challenge in my school community right now, if that would be beneficial to you, because we're actually talking about decluttering a little bit. You actually sent somebody to my school community, I think, because I saw somebody that I admitted in earlier today. So thank you for that. was just like, invited by, I was just like, I'm interviewing her in like 20 minutes. Thank you.
Olivia Radcliffe (38:42.199)
Yes, I did.
Olivia Radcliffe (38:50.254)
No, your school community is awesome because it does have all those resources and how you talk and this focus of, I love the focus of being aware and when you put kind of that life first approach to business or yourself first, then it's kind of amazing the traction and the momentum you're able to get and build up when you're not just continually pushing, pushing, pushing on things.
Ellyn Schinke (39:04.426)
Mm-hmm. Mm-hmm.
Ellyn Schinke (39:11.785)
Mm-hmm.
Mm-hmm. Mm-hmm. Yeah. And I love that we've talked about the awareness side of things so much in this conversation, because I'm exactly the same way I talk about all the time for years now that self-awareness is a superpower. And I think for so many of us, it is like, I think, I would assume this probably would happen for you, this is what happened for me. It was really for me about looking for those moments of those feelings of resentment around how things were structured or how my schedule was set up and or
the moments of friction. Like sometimes it's not like awareness. think sometimes when we talk about awareness, people might think it's something along the lines of, know, you're working on something and you just have this moment of like, this isn't working. This is what I need to do. It's not that it's not clarity like that. That's not how the awareness shows up. The awareness usually shows up as this isn't working and I'm frustrated and
Olivia Radcliffe (39:58.775)
Yes.
Olivia Radcliffe (40:09.752)
Yeah.
Ellyn Schinke (40:10.09)
I'm meeting this point of friction, like even the Chapstick thing you said forever, like forever go at the beginning of our conversation where you're like, I want a tube of Chapstick and it's not here and I'm pissed and I'm going to go yell at the microwave now. Like, like those moments of friction are the data points that tell us what's not working and what is working in our lives and in our businesses. And it's just about learning from those and then experimenting and trying things to figure out, what actually does work? I would be willing to bet.
Olivia Radcliffe (40:18.872)
Yeah. Yeah.
Ellyn Schinke (40:39.346)
that you probably when you were starting to figure these things out and you were starting to make these changes to your systems and to your lifestyle and to how you're running your business, you probably didn't get it right the first time.
Olivia Radcliffe (40:50.092)
No, not at all. Not at all. Not the first 10 times for a lot of things.
Ellyn Schinke (40:51.978)
Yeah, I think exactly. But you were probably course correcting. I love those visuals that you see online sometimes of like, was a lot of oscillating back and forth and getting closer each time to what was right and what success felt like and what sustainability looked like. And that's what we have to be willing to do. And I think so often people are
We're impatient and we want to jump straight to the thing that works, but I hate to break it to you. You're probably not going to, but you have to be willing to experiment and to learn from those moments of friction to get back on track with your schedule or your systems or whatever it might be. Yeah. You and I are very aligned. I feel like in our messaging and I love that.
Olivia Radcliffe (41:36.396)
Yeah, absolutely.
Yes, I do too. I'm so glad you had me on here.
Ellyn Schinke (41:42.112)
I love that so much. Me too. Me too. Okay, I've got one more question for you and then we'll kind of wrap things up. Do you have any kind of final hacks that you swear by that keep you focused or keep you regulated? Any kind of final little go-to tips?
Olivia Radcliffe (41:58.921)
so yes, yeah, no, my brain continually needs new things. I said, I'm a shiny tech chaser, and that's because a lot of times the project management platforms I use, I get bored with and my brain will be like, yeah, I don't care about that anymore. Suddenly that deadline, that little thing I need to check off doesn't matter. And so it does come back to.
Ellyn Schinke (42:07.371)
Mm-hmm.
Ellyn Schinke (42:11.329)
Mm-hmm.
Ellyn Schinke (42:17.494)
Mm-hmm.
Ellyn Schinke (42:24.384)
Mm-hmm.
Olivia Radcliffe (42:27.314)
knowing your brain and how you work in particular, finding the tools that work for you and help you kind of eliminate or at least mitigate those friction parts in your life. And also understanding that that end game, that goal you have, that finish line is going to shift and change and grow with you throughout the process because
Ellyn Schinke (42:29.932)
Mm-hmm.
Ellyn Schinke (42:39.787)
Mm-hmm.
Olivia Radcliffe (42:54.28)
you as you go through this wonderful, amazing process and journey and all the oscillating as you're getting closer to the thing, you are going to shift and change and grow and discover new ways of doing things. And your whys behind everything may shift and change as well. And leaving that space to be aware, I think that's the theme of the episode, but be aware and adjust accordingly.
helps you keep that focus on the things that are actually gonna move the needle forward for you, not just have you being busy for the sake of being busy.
Ellyn Schinke (43:33.229)
Preach love that. Yeah, I mean, we're dynamic. We are dynamic people and the systems, the schedules, the things we value, the ways in which we're going to operate are going to constantly change. So I love that. Love that so much. All right. I already mentioned your podcast, but feel free to plug it again. Where can people find you if they want to learn more? They just want to kind of be in your world, be in your expertise and just kind of how you offer it. You're you have a very
Olivia Radcliffe (43:35.041)
Good.
Ellyn Schinke (44:00.268)
Calming I feel like it's interesting because I feel like we're very aligned but I also feel like our Personalities are very like your ear. I feel like the into my yang and I like it So people want to be more in that energy where can they?
Olivia Radcliffe (44:06.014)
Hahaha
Olivia Radcliffe (44:10.903)
Yes.
Olivia Radcliffe (44:14.806)
Yeah, so I'd love to have people join my free school community. It's called the Cold Coffee Club. Mainly for, it's for people who, you know, continually have to shift and reprioritize and juggle a whole bunch of things all at once while they're building their business. So have some really amazing people in there. You mentioned my podcast, Marketing Like a Mother, which you will also be a guest on, so.
Ellyn Schinke (44:22.122)
La-ba!
Olivia Radcliffe (44:41.038)
come check out the other episode there. We'll go down even more rabbit holes. Yeah.
Ellyn Schinke (44:41.388)
I will link it. I will link it down below if it's out when this comes out. I will link it.
Olivia Radcliffe (44:49.568)
And then my website is thebluebellgroup.com. And so there's a whole bunch of other free resources, free coaching calls, other ways to connect and move forward on there.
Ellyn Schinke (45:01.824)
Beautiful, beautiful. And I have to say again, you rocket naming things because marketing like a mother I love and cold coffee club I love so you rocket naming things. I love your names for stuff. It's fantastic. Thank you so much again for being here. I really appreciate this conversation. I feel like you know,
Olivia Radcliffe (45:07.842)
Thank you.
thank you.
Ellyn Schinke (45:22.108)
If this was a cozy conversation, you're in your cozy clothes, I feel like this was a very, very cozy conversation. So I hope whoever was listening, that you were all snuggled up with your coffee or your tea or whatever, and you that you really enjoyed this. So thank you again, Olivia, for being here. And thank you all for listening, for joining us today. Join our respective school communities. All the links are in the show notes. I'm so much better at show notes than I used to be. So like all the links are actually in the show notes. And with that,
Olivia Radcliffe (45:25.752)
Mm-hmm.
Olivia Radcliffe (45:48.746)
Hahaha
Ellyn Schinke (45:49.992)
Stay Relentless Achiever and I will talk to you guys next time.
