Content Types:

The Essays

Long-form.Worth the read.

Three pieces that hold the core of everything else on this site.

  • Balance Is Bullshit: How a Vague Word Became a Personal Diagnosis.

    Why "balance" was never a real goal, and what to aim for instead once you stop chasing it.

  • The Heroics Economy: When adrenaline becomes your operations strategy

    What it costs a business when its systems are secretly built on someone's nervous system.

  • Dependence-by-Design: How Most Coaching Is Built to Keep You Paying

    The business model most of the industry won't say out loud, and the alternative this brand is built on.