Why You Don't Need Social Media (A Marketing Strategist Explains) with Lindsey Wagnon
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Wait, what? A marketing strategist just said that?
Yes. And she's right.
I recently sat down with Lindsay Wagnon—agency owner, marketing strategist, and host of The Savvy Startup Marketer podcast—and she gave explicit permission to skip the platforms you hate.
Earlier that day, she'd had a client feeling massive pressure to do social media. The client hated it. Lindsay's advice? Put it completely out of your mind. Your networking? Your media efforts? That's already your marketing strategy.
Here's the Thing Most of Us Won't Admit
We can't back up "I need to be on social more" with actual sales numbers.
It's FOMO. It's pressure. It's everyone saying you should.
But people go on Instagram to escape and watch dog memes—not to be called out or do deep learning. So if your content doesn't match the platform's purpose, why are you forcing it?
Marketing Isn't About Being Everywhere
It's about being strategic with where your people actually are and what they're looking for.
Lindsay breaks it down like this: Pick your main three things that you know are a no-brainer for your business. Go all in on those things and make them quality.
The worst way to market is to do everything halfway. That's the least effective way to actually make marketing work for you.
What Works Better Than Being on Eight Platforms
Focus. Quality. Rhythm.
Lindsay's approach? Pick the marketing methods that:
Feel natural to you
You'll actually stick with
You can do really, really well
That could be one thing. Email marketing to a short list of contacts. LinkedIn only. A podcast. Networking and word-of-mouth.
Whatever it is, commit to it. Build a rhythm around it. Make it work for your life instead of taking over your life.
The Real Question to Ask Yourself
"Where are my people actually looking for what I offer?"
Not where everyone says you should be. Not where the latest marketing guru is hyping. Where your actual ideal clients are seeking solutions.
If you're a B2B service provider, maybe that's LinkedIn and strategic networking—not Instagram reels.
If you're a local business, maybe that's Google My Business and community partnerships—not TikTok.
If you're a thought leader, maybe that's a podcast and email list—not Twitter threads.
Give Yourself Permission
High achievers don't need to add what drains them. You need to double down on what's already working.
Trading the "should" for "one day" is powerful. We're not saying social media can't be effective. We're saying it doesn't have to be for today. Maybe it's something you grow into when you can hire help or have more support.
But for now? Focus on what feels natural, what you'll actually maintain, and what produces real results.
Your Marketing Strategy Should Fit Your Calendar
As Lindsay said: "You have to pull your calendar into a marketing strategy or else it's not gonna work."
It's not about picking the perfect methods. It's about picking the perfect rhythms and fewer methods with strong, consistent execution.
So here's your permission slip: You can skip the platforms you hate.
Focus on where you're already showing up well. Build that into a sustainable rhythm. And watch what happens when you stop spreading yourself thin and start going deep on what actually works.
Want the full conversation with Lindsay? Listen to the episode wherever you get your podcasts, or [add episode link here].
Feeling the pressure to be everywhere and burning out? That's exactly what I help high achievers solve. Check out my Burnout-Proof Business program or grab my Burnout-Proof Business Review to start building a business that doesn't drain you.
About Lindsey Wagnon
Formerly a sales marketing director of an INC 500 company, Lindsey Wagnon launched Lindsey Wagnon Marketing in 2019 to focus on serving women-owned small businesses through full-service partnerships and her signature turnkey marketing system setup. The Savvy Startup Marketer podcast and coaching are an offshoot of the agency, designed to support women with practical, shoestring budget sales marketing coaching to help them launch and scale affordably. Lindsey is also a pastor's wife and mom of two girls and an australian shepherd who is trying her hardest to be good at gardening and stay decently fit in her forties.
Follow Lindsey: Website | Instagram | LinkedIn
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Transcript:
Ellyn Schinke (00:01.708)
What if you could keep your ambition, your drive, and your high standards, but finally stop burning out trying to do everything at once? Today, we have got an interview on the Burnout Proof Podcast, and our guest is living proof that you don't have to choose between building a thriving business and having a life you actually enjoy. She left an Inc 500 company where she was next in line for VP, launched a multi-six figure marketing agency, and discovered something game changing. High achievers don't need to do less. They need to focus harder on the right.
things, not eight social media platforms, not 60 hour weeks, just three strategic priorities, all in execution and marketing rhythms that multiply your impact without multiplying your workload. Let's get into it. Welcome to the Burnout Podcast where your nervous system meets your notion system. I'm Ellen. I'm a burnout notion system strategist helping high achieving solopreneurs and entrepreneurially curious corporate employees design calm, efficient businesses and lives that actually support their energy. Around here, we don't chase hustle. We draw
We build structure that sustains it. Each week we're gonna explore how to use systems tech and nervous system science to work smarter, feel safer, and finally create a business and a life that runs without running you down. Let's get into it. Hello my friend and welcome back to another kick-ass new episode of the Burnout Proof Podcast. I got another interview for you today and we haven't done one of these in a couple months because I've had a lot of stuff that I need to tell you guys. But today I'm sitting down with Lindsay Wagnon. She's the founder of Lindsay Wagnon Marketing.
She's the founder of Lindsay Wagnon Marketing, hosted the Savvy Startup Marketer podcast and a marketing strategist who proves you don't have to sacrifice ambition to avoid burnout. In this conversation, we're unpacking the values conflict every ambitious person eventually hits. Why narrowing your focus is the most strategic move you can make and how to audit your marketing so you stop feeding the beast and start building leverage.
Plus we talk a whole bunch of other things. We talk dogs, karaoke, why I should be on LinkedIn, might be the lie that's holding you back. It's gonna be a good one. So let's go ahead and get into this interview with Lindsay Wagon. Let's go ahead and get into this interview with Lindsay Wagon.
Ellyn Schinke (00:01.058)
Hello, Lindsay, welcome to the Burnout Proof Podcast.
Lindsey/Savvy Startup Marketer (00:03.901)
Hi Ellen, so great to be here.
Ellyn Schinke (00:07.03)
It's good to see you again, you guys were doing a swap. I'm already gonna say that. So like you guys need to go check out Lindsay's podcast as well. I'm just gonna plug that immediately. But I'm excited to have you here. Especially like we literally just reviewed what you submitted and you wanted to talk about and I'm like even more excited now with what we're gonna kind of game plan and talk about today. So really, really pumped for this. Let's just go ahead and start with who who are you tell us a little bit about what you do kind of high level overview of Lindsay.
Lindsey/Savvy Startup Marketer (00:26.399)
Yeah.
Lindsey/Savvy Startup Marketer (00:34.825)
Sounds good. Hi, I'm Lindsay. Super honored to be hanging out with you, Ellen, and all of your listeners today. Let's see. I live in Charlotte, North Carolina. I have had a pretty extensive marketing career and currently have a...
marketing agency and basically freelancing all the marketing things for people. I'm a mom of two little girls. I'm married to a pastor and we have a wild Australian shepherd who is almost two years old and is just the most handful of a dog, but he is well loved.
Ellyn Schinke (01:13.196)
Love Aussies.
Ellyn Schinke (01:22.478)
a little fluff ball running all over the place. I love Aussies.
Lindsey/Savvy Startup Marketer (01:25.253)
Yes. And I feel like he's also kind of a large Australian Shepherd. So when people see him, people see him and they're just like, are you sure he's not mixed with something bigger? Because he's like almost 50 pounds. And I'm like, no. And then I see the little Australian Shepherd dogs in our neighborhood. And I'm like, I don't maybe he is because he's like, but yeah.
Ellyn Schinke (01:30.417)
is he?
Ellyn Schinke (01:49.262)
He's like, my God, I love we have dogs on the brain too this morning. Everybody just needs to know this because I'm dog sitting starting tonight. So like, yeah, we have dogs on the brain. Okay, love it. Love it. So we got an Aussie. He's part of the family as well.
Lindsey/Savvy Startup Marketer (02:00.199)
Yeah, yeah, yeah. He's part of the family and I am a wannabe backyard gardener, not real great at it, but I'm trying my hardest. And let me think that's, also something we have in common that we found out not too long ago is I also play piano and sing. So I have a whole musical side that
Ellyn Schinke (02:21.824)
Yeah.
Lindsey/Savvy Startup Marketer (02:25.543)
you know, it's kind of put on the back burner at the moment in my life, to be honest, but it's still there just a little bit.
Ellyn Schinke (02:30.285)
Hmm.
Yeah, you need to just get out and karaoke. That's how I like appease the musician side of me. I do have a like a full size keyboard that is currently like under the end of my bed because it's just large and takes up a lot of room. But like, I get that I feel like that's how I appease my like musician is my friends and I will go karaoke. It's like all the like former choir girls or like musical theater people who are like, let's go karaoke. I want to sing.
Lindsey/Savvy Startup Marketer (02:41.951)
Mm-hmm.
Yes. Yes.
Lindsey/Savvy Startup Marketer (02:56.66)
Yes, karaoke! Yes! I do, I need to get out and karaoke more. That definitely would be fun.
Ellyn Schinke (03:01.454)
Mm hmm. Yeah. Tell us a little bit about how you got into business. Like were you always in marketing even pre having your own business?
Lindsey/Savvy Startup Marketer (03:07.081)
Mm-hmm.
Lindsey/Savvy Startup Marketer (03:11.347)
I was. I am a broadcast communications major and I tell people honestly, this is dating myself. So I reluctantly tell people if you really want to know, I actually started blogging in 2005. And yes, I was done with college at that point. And blogging for search was first becoming a whole thing. It was all about the keyword stuffing at that point. And I was
Ellyn Schinke (03:16.65)
Ayyyy
Ellyn Schinke (03:36.567)
Yeah.
Lindsey/Savvy Startup Marketer (03:40.647)
I had a gig just keyword stuffing these blogs for very, very boring industries like insurance. So sorry not to offend insurance people out there, but the blogs themselves were boring and credit cards and pre-… Yes, exactly. And prepaid mobile. I don't even know how that happened, honestly, thinking back. But yeah, I…
Ellyn Schinke (03:57.282)
Yeah, you're not boring. We're not saying you're boring. Yeah.
Lindsey/Savvy Startup Marketer (04:08.735)
I was blogging in the very, very early stages somehow, but then got connected with a marketing agency pretty early on in my career. Really, really liked it. Did journalism for a while and news writing. I'm really terrible at that. So that needed to just kind of die a slow painful death in my early career. And then my husband and I moved to Charlotte about 12 years ago and
I ended up getting a copywriting role with a very fast growing like Inc 500 mortgage company here and just didn't even look back. Like I was in the marketing department of this fast growing corporation and being able to work alongside other creatives and really smart, talented marketers.
on this very tight team that also, you know, we were just constantly adding to the team. And then at the same time, being able to work alongside really impressive salespeople who knew what they were doing with sales and who could teach me so much as I was trying to provide services for them. It was a really great experience. I was there for about five years. And then at that point we were, we'd had our first
little girl. And I was then experiencing what so many moms who have thriving careers and who are enjoying the upward trajectory of their careers, but at the same time becoming parents experience. And that was just this really out of whack balance and struggle to be able to keep up with the career demand. You know, I'm
Ellyn Schinke (05:48.875)
Mm-hmm.
Lindsey/Savvy Startup Marketer (06:01.287)
like simultaneously kind of climbing the corporate ladder. I'm next in line would have been probably VP for me, some sort of executive role. And at home, I've got a very, very young infant that I'm missing all the time because she's in daycare for hours and hours. So at the time I decided, you know what, I...
Ellyn Schinke (06:04.78)
Yeah.
Ellyn Schinke (06:12.408)
Yeah.
Ellyn Schinke (06:24.578)
Yeah.
Lindsey/Savvy Startup Marketer (06:29.407)
just really need flexibility. And frankly, I kind of just want to be in charge of my own schedule. Like I want to take back some of these things that are the corporate demand just is not very flexible about and I think was probably even less so at that time. Ironically enough, I left corporate in the summer of 2019 after asking, hey,
Ellyn Schinke (06:42.21)
Mm-hmm.
Ellyn Schinke (06:49.454)
Mm-hmm.
Lindsey/Savvy Startup Marketer (06:57.823)
can I have more flexibility in my schedule? And they were pretty much like, we can give a little bit, but it really wasn't enough. And then six months later, the entire team is working remote from home because of COVID.
Ellyn Schinke (07:00.738)
And they said no.
Ellyn Schinke (07:14.112)
Yeah, you know, it's really there's so many things about this that are kind of my my brains going firstly I've never really thought of it this way, but I wonder if this resonates with you I feel like sometimes we all hit a point especially if you're a high achiever But you also have like aspirations because I feel like with high achievers. It's not just like about achieving at work even though like Yeah, we're very motivated by achieving at work. We also I mean, maybe this is just me. I feel like we also just like essentially want to be like perfect everywhere We want to be the perfect
Lindsey/Savvy Startup Marketer (07:33.407)
Thank
Ellyn Schinke (07:44.182)
like parents, want to be have like perfect health, like we want, we don't just want achievement at work, we want all of these different aspects of our lives to thrive. And I do feel like kind of at some point, all high achievers get to this point where they have a sort of values conflict where that high achiever part of them is in conflict with these other things that they want. And they do tremendously and inherently value.
Lindsey/Savvy Startup Marketer (07:50.119)
of you.
Ellyn Schinke (08:08.812)
And it sounds like that's a little bit of what happened with you. It's not like you didn't want both. Like you didn't want either of these things. You wanted both of them to exist simultaneously and you were trying to find a way to make that work and realizing that corporate wasn't the path. But my brother ran into the same thing when it came to he wanted flexibility. When they first started working from home, he works for like a very old like old school traditional corporation. Not even joking you. He had to carry his desktop computer back and forth.
Lindsey/Savvy Startup Marketer (08:24.233)
Yeah.
Ellyn Schinke (08:38.178)
from the office to home because they didn't allow remote desktopping. They like didn't trust it, blah, blah, blah. my God. If we're like the first six months of COVID, he's like carrying a desk, like not a laptop, a desktop computer back and forth from the office to his home. They're cool with it now, but it's so funny to me how many corporations I know, right? I'm literally just, cause my brother also wears suits to work, which is just weird for me. I'm used to seeing him in like white t-shirts, but like I'm just imagining him in his suit, like.
Lindsey/Savvy Startup Marketer (08:42.479)
my word.
Lindsey/Savvy Startup Marketer (08:55.912)
my gosh, I cannot imagine that.
Lindsey/Savvy Startup Marketer (09:05.182)
you
Ellyn Schinke (09:07.948)
carrying this desktop back and forth.
Lindsey/Savvy Startup Marketer (09:11.293)
in the world.
Ellyn Schinke (09:13.23)
But how many places had to like adopt these more flexible policies to accommodate for that when yeah, six months earlier, they wouldn't let you. what was that? So I assume did you start your business then right before COVID? Okay.
Lindsey/Savvy Startup Marketer (09:22.057)
Yeah.
Lindsey/Savvy Startup Marketer (09:27.507)
I I had been side hustling for a couple of years before that point. It had been on my mind that at some point I would probably enjoy running my own business. I do think I have that entrepreneur wiring to begin with. And so it wasn't like this crazy pivot in my mind.
Ellyn Schinke (09:42.051)
Yeah.
Ellyn Schinke (09:51.138)
Mm-hmm.
Lindsey/Savvy Startup Marketer (09:51.455)
I do think I surprised some people when I actually made the leap and put it out there that like, hey, I'm leaving corporate, I'm going to run my own business. But personally for me, it was on my mind. And I had been kind of practicing the process of having my own clients, figuring that side out. And, but honestly, what really ended up pushing me to make the change when I did is mostly because of needing to just
Ellyn Schinke (09:59.031)
Mm-hmm.
Ellyn Schinke (10:06.83)
Mm-hmm.
Lindsey/Savvy Startup Marketer (10:21.107)
have more flexibility in my schedule and wanting to be home a little bit more and available to my daughter a little bit more. And by the time I made the leap, I secured and locked in enough clientele that it felt like I have actual thriving business. I really didn't feel like I skipped a beat. And, you know, I
Ellyn Schinke (10:29.122)
Yeah.
Ellyn Schinke (10:42.275)
Mm-hmm.
Lindsey/Savvy Startup Marketer (10:46.407)
was sent off very well, still have great relationships at the company that I worked for, still really respect that team. But the change was just right for me. I've, you know, this whole time, the last five years felt like, yeah, this really worked and it was a good decision. It's not necessarily easier because you're taking on, as you know, like you're taking on a whole different situation with
Ellyn Schinke (10:48.707)
Mm-hmm.
Ellyn Schinke (10:55.97)
Yeah.
Ellyn Schinke (11:06.36)
Mm-hmm.
Ha ha ha ha!
Lindsey/Savvy Startup Marketer (11:14.013)
having to maintain consistent clientele and having to support your own business, which is pretty wild, but I really am grateful for the trade-off of just being able to manage my own schedule, being able to do things on my own time and at my own choosing. I just think that honestly does suit me.
Ellyn Schinke (11:22.061)
Yeah.
Ellyn Schinke (11:36.109)
Yeah.
Yeah, I feel like I'm a firm believer that damn near every entrepreneur made the decision to go into entrepreneurship for something akin to freedom. We wanted more freedom in our lives, in our schedules. like, yeah, I would, I would rather I would sacrifice income instability to have freedom. Like I've never been happier, even though my financial situation can sometimes be like all over the place. I've never been happier.
Lindsey/Savvy Startup Marketer (11:46.932)
Yeah.
Lindsey/Savvy Startup Marketer (11:58.537)
Amen.
Lindsey/Savvy Startup Marketer (12:04.37)
Yes.
Ellyn Schinke (12:07.022)
than I am when I'm running, when I'm working for myself. But I've also been independent since I could walk according to my mother. So that makes sense. But I so I want to kind of come back to because I when we were talking about the high achiever thing just a second ago, you were kind of nodding along like very much resonated with that. And I know one of the things that we said, or that you had in your like initial application of what you wanted to talk about, you mentioned something about how you gave yourself permission to not
Lindsey/Savvy Startup Marketer (12:14.719)
Lindsey/Savvy Startup Marketer (12:19.709)
Yeah.
Ellyn Schinke (12:31.756)
be a high achiever and it unlocked your dream life. And I really want to know what you mean by that and how you gave yourself like what does that look like to give yourself permission to not be a high achiever because I'm over here like wait, this is optional.
Lindsey/Savvy Startup Marketer (12:45.471)
Yes, I think I came to a point where I
I needed to confront the fact that my decisions, although influenced by external circumstances, are not controlled by external circumstances, ultimately. It's on me. My decisions are on me, and the result of those decisions are on me. And I think that earlier in my career, especially, I had this perspective of, like you mentioned, of perfectionist.
tendencies of needing things to just be absolutely perfect or up to the highest standard possible. And that would earn me the respect that I'm looking for. It would earn me acceptance. And, you know, then I would feel like my life is great and I've, you know, achieved what I needed to or whatever. But
And then I had to think about, well, if your daughters are seeing, so now I have two. We had the second little girl actually right after I launched my agency, I got pregnant with her. Exactly, exactly. Yeah. in becoming a parent, and then trying to figure out like, am I?
Why do I kind of have this internal battle all the time around wanting to be a high achiever on a corporate level or a career level or a business owner level versus also being very, very aware that I can't let that impact my home life. I can't let that necessarily get in the way of being a parent. And I only have a few years with my children at home and they're watching me.
Ellyn Schinke (14:48.428)
Mm-hmm.
Lindsey/Savvy Startup Marketer (14:50.427)
my oldest daughter actually at one point was like, mommy, when I get older, I want to work for you. And so like, she's watching me work for myself and be that business owner role that I have and that I love. But I also started to become very aware that I don't want to set the example for my girls that like their career is everything or who their accomplishments are everything that that's their identity.
that it's okay to be at a level of being able to pay attention to them and also be at home more and also do hobbies more and it not necessarily ever amount to anything. I'm not out here trying to get awards for things necessarily. And I had to just...
Ellyn Schinke (15:20.322)
Mm-hmm.
Ellyn Schinke (15:37.548)
Yeah.
Lindsey/Savvy Startup Marketer (15:46.949)
ask myself, what's the real motivation behind what you were spending so much time on day in and day out? And where is the thinking coming from that because you own a business or in my case too, like you, I have a podcast and it's become a passion. Where is this narrative in your mind that because you've made this commitment, it has to be to the nth degree coming from?
Ellyn Schinke (16:06.126)
Mm-hmm.
Lindsey/Savvy Startup Marketer (16:16.253)
Where is this coming from exactly?
Ellyn Schinke (16:18.562)
laughing because there's so much I love what you said at the very beginning of this conversation like about high achievement and choosing not to is you essentially said very eloquently what I always used to say is burnout is a choice. Like and I was like and I know that ruffles people's feathers because I don't but I always try to clarify when I say that when I say burnout is a choice I'm saying I don't believe you're you want to be burned out I don't think you're choosing to be burned out but burnout is the result of your choices.
Lindsey/Savvy Startup Marketer (16:30.815)
Mmm.
Lindsey/Savvy Startup Marketer (16:46.921)
Yeah, exactly.
Ellyn Schinke (16:47.146)
No matter how we slice it and I think that's essentially what you said and so i'm over here nodding But i'm also cracking up at what you just said about like don't have to take it to the nth degree When I was in graduate school And I was trying to make the decision of whether or not I should stay in graduate school or not. I remember calling my mom I'd already had so many conversations with like my friends and even like the student services rep
in my department, like I'd had so many conversations and I finally was on the phone with my mom telling her that I think I wanted to quit grad school. And she said something to me that reminds me of what you just said of she basically said, Ellen, you're like your father, you will stay in something come hell or high water, even if you don't want it anymore. And I was just like, yep, called out 100%. And so when you said that, I'm like, I'm the same way. I have a really, really hard time.
Lindsey/Savvy Startup Marketer (17:29.695)
yeah, yeah.
Ellyn Schinke (17:40.322)
And it takes a lot of self-awareness and a lot of forcing myself to pause and forcing myself to journal and forcing myself to dig in for me to really detach myself from things that I have committed to, things that I have said I was gonna do. And I've actually, it's ironic because I've gotten pretty good about...
Lindsey/Savvy Startup Marketer (17:47.145)
Mm-hmm.
Lindsey/Savvy Startup Marketer (17:55.622)
Mm-hmm.
Ellyn Schinke (18:03.544)
Like, you know, sometimes you'll make plans and then you'll realize I've actually done this with some friends of mine recently. You'll make plans with people and you'll realize, my God, I should never have scheduled this for this day or this weekend. I have too much going on and it's honestly just creating so much stress to try to do this thing that is supposed to be fun and it's supposed to be enjoyable. I've actually gotten to the point where I'm pretty good when I have those moments of realizing, yeah, I this, shouldn't do this and rescheduling with those people. Like I have decent boundaries in that sense, but actually I find the hardest part for me.
Lindsey/Savvy Startup Marketer (18:11.977)
Mm-hmm. Yes.
Lindsey/Savvy Startup Marketer (18:20.788)
Yeah.
Ellyn Schinke (18:33.85)
is the work and the achievement related things. When I have made a commitment to doing something, like maybe I've launched a new offer and I'm a year into that offer and I'm just like, I don't like this. I don't want this. And I think I've gotten to the point where it's, I'm able to figure out that it's not just me being impulsive. Sometimes it is, sometimes it's shiny object syndrome. I will fully fess to that. But I would actually say the ones that are,
Lindsey/Savvy Startup Marketer (18:38.046)
Mm.
Lindsey/Savvy Startup Marketer (18:46.141)
Yeah.
Ellyn Schinke (18:59.928)
sometimes the hardest for me to let go of are the ones where it's not shiny object syndrome, it's just a straight up misalignment, but I've committed to it. And I have a really hard time letting things go. I have a really hard time. Like it's like the person who like you're reading a book and you're like, well, I started it, I have to finish it. Like it's like that.
Lindsey/Savvy Startup Marketer (19:02.077)
Yeah.
Lindsey/Savvy Startup Marketer (19:17.745)
Uh-huh. Yes. Yeah. But the really tricky part is that is a good quality. And that's a quality that gets people further in life because, you know, sticking to your commitments, following through, being reliable, being responsible, those are all character traits that I place a lot of value on because they do
Ellyn Schinke (19:27.426)
Mm-hmm. It's praised. Yeah.
Lindsey/Savvy Startup Marketer (19:46.075)
make us successful. And those are the types of traits that, you know, honestly, are going to get you the promotion and they're going to get you noticed in a workplace and they're going to get you pulled into a higher level of whatever you're working within. so like over and over again, for me, it was like,
you have to have those qualities. there's no option of breaking a commitment. There's no option of being more flexible in your schedule. Like you have to put in these many hours because these many hours usually end up being what you have to do put in to produce whatever the milestone is. And that was just in my head so much. I think it's a mixture of
like the societal expectations and some of the traditional norms that I grew up with. And then just me being on top of it, me being wired that way to begin with. I am just the responsible firstborn. that's, it's easy for me to throw that role, you know? And so I think all of that compounded and I just had to come to a point where I'm like, but why? Where are we going here? Like what's
Ellyn Schinke (20:43.726)
Yeah.
Ellyn Schinke (20:55.202)
baby, so.
Ellyn Schinke (21:05.122)
Yeah.
Lindsey/Savvy Startup Marketer (21:07.603)
Does this, is this really gonna matter? What is this actually motivated by other than this narrative you have in your head that this is who you have to be to be important or to be successful? So, you know, at that point I had to go, well, what if I just said no to more? What if I broke some commitments with good reason?
Ellyn Schinke (21:30.861)
Mm-hmm.
Ellyn Schinke (21:35.843)
Mm-hmm.
Lindsey/Savvy Startup Marketer (21:35.973)
Is the world going to end? No. Can you be more flexible?
Ellyn Schinke (21:38.83)
Subtle plug, just recorded a podcast episode about reasons versus excuses. Go listen to it.
Lindsey/Savvy Startup Marketer (21:44.927)
Ooh, perfect, perfect, perfect. Yeah, yeah. So yeah, just had to give myself permission to not necessarily be a high achiever. And I'd say I'd add on to that all the time. So I enjoy being a high achiever. So I can also give myself permission. Like here's a season where let's run. Like let's
Ellyn Schinke (22:00.515)
Mm-hmm.
Lindsey/Savvy Startup Marketer (22:10.087)
focus on something and go all in on it and see it through and make it the priority, there's nothing wrong with that. But running on this continuum of, always have to take everything to the ultimate level, that will burn you out so fast. And then you'll lose track of, why am I even doing this? We definitely have to have the balance of different...
seasons of that and different levels of that. I like this last summer is a great example of me going to the side of I'm going to pull back, not be in my office very much because my younger is about to start kindergarten and I want to maximize these couple of summer months with my kids. And I am going to put myself in that mindset and I'm not going to back off because this is important. And
Ellyn Schinke (22:53.975)
Yeah.
Ellyn Schinke (23:05.676)
Yeah.
Lindsey/Savvy Startup Marketer (23:08.595)
It was great. I like laid back. I kind of did the minimum for things. Yeah. And funny enough, it worked so well that by the time my kids were starting school and my youngest was going to kindergarten, I was so ready. I was like, we did that so well that I'm actually not even sad. They can just go on to school now and we're going to shift.
Ellyn Schinke (23:12.142)
That was my last summer. Yeah.
Ellyn Schinke (23:27.564)
Yeah.
Lindsey/Savvy Startup Marketer (23:35.121)
and transition into more of a like go mode.
Ellyn Schinke (23:36.514)
Yeah.
Yeah, I actually feel like you've you've described something that I'm going to put words to because it's I'm working on a book right now. I've been working on it for a while. I'm working on it for like a year, year and a half, just like slowly but surely chipping away at writing a book. And something I talked about in that book is you have chosen not to be a high achiever. But I actually think what you've chosen instead is you've chosen to be a high performer. And that might feel like semantics, but I actually defined them differently in the book. And essentially what I said is a high achiever
Lindsey/Savvy Startup Marketer (23:51.507)
Yeah.
Lindsey/Savvy Startup Marketer (24:06.473)
you
Ellyn Schinke (24:09.592)
The high achiever mentality is doing more, pushing harder, using busy and work as a measure of worth. High achievers burn out, but in my opinion, high performers don't. Because high performers, they focus on progress over perfection. They set boundaries, like they use reasons, not excuses, because reasons are actually empowering and bolstering and excuses make us feel guilt.
Lindsey/Savvy Startup Marketer (24:15.603)
Yes. Yes. Yes.
Lindsey/Savvy Startup Marketer (24:37.599)
Uh-huh.
Ellyn Schinke (24:37.934)
They prioritize rest. measure success by impact, not by effort. I actually feel like you did. You chose not to be a high achiever. And whether you realize it or not, I actually think you slipped more into, I'm not gonna be a high achiever, I'm gonna be a high performer. And all of this achievement that is still probably very much an integral part of you, I'm gonna almost like, I'm gonna contain it in...
Lindsey/Savvy Startup Marketer (24:52.223)
Hmm.
Ellyn Schinke (25:04.96)
and turn it into its most productive form instead of something that is like the end all be all identity and qualifier of how I feel about my
Lindsey/Savvy Startup Marketer (25:13.937)
Yeah, I think you're exactly right. And I love that switch in almost like the switch in the label even itself is again, like permission to do more by doing less and to focus harder on the priorities. And I also think what holds us back a lot of times from that mindset shift is simply that we're impatient.
Ellyn Schinke (25:30.606)
Mm-hmm. Mm-hmm.
Ellyn Schinke (25:44.515)
Yup.
Ellyn Schinke (25:49.1)
true, patience is not one of my virtues.
Lindsey/Savvy Startup Marketer (25:49.586)
Yeah, mine either. I really have a hard time. I mean, it's even a daily struggle for me to not write down my checklist and then want to check it all off within the first hour of the day. It's an ongoing problem, but part of it is like you got to
Ellyn Schinke (26:06.432)
Mm-hmm. Yeah. Yeah.
Lindsey/Savvy Startup Marketer (26:13.615)
embrace and be okay with waiting for things longer than you might want to because the overall quality of your performance is going to be better if you do.
Ellyn Schinke (26:28.03)
And it's gonna feel better. Like it's gonna feel like, I'll use the example of my grandma's a baker. Grandma would never be caught dead doing like a box cake. But it's like the difference between like the box, like the cake mix that's out of a box that you didn't even like do any add-ins to. You were just like, cool, I added my water, I mixed, I put it in the pan, done, baked. It's the difference between that cake.
Lindsey/Savvy Startup Marketer (26:31.359)
Mm-hmm.
Lindsey/Savvy Startup Marketer (26:53.193)
Hahaha!
Ellyn Schinke (26:56.14)
and the cake that you actually put like some extra thought and some extra effort into, and you didn't just do the box cake, you actually made like a ganache that you put in the middle of it or whatever. Like that cake's so much better. It's the same thing here. I must be hungry because I'm using a food analogy, but yeah, no, I 100 % agree with you. So I wonder then how has this played into your business? Like how has the way that you've approached business changed
Lindsey/Savvy Startup Marketer (27:07.581)
Mm-hmm. Yeah.
Lindsey/Savvy Startup Marketer (27:20.703)
Mmm.
Ellyn Schinke (27:25.944)
How has the way that you've approached marketing changed because of the shift that you've made? I also just generally wanna know, how have you been able to chill out for a summer and then come back and be like, yeah, look at all of these clients, look at all this work now.
Lindsey/Savvy Startup Marketer (27:31.497)
Mm-hmm. Mm-hmm.
Lindsey/Savvy Startup Marketer (27:43.471)
goodness, that's a good question. I think when I first launched the agency...
my focus was very much on revenue and the financial side because I felt pressure. I left a really good corporate job and like it was the most pay I'd ever had. And I was on an upward climb. I was traveling the US doing trainings with high achieving sales.
Ellyn Schinke (28:02.516)
You're almost a VP. mean, shit, I can only imagine.
Lindsey/Savvy Startup Marketer (28:21.167)
reps for the business. So I was meeting those marks of success and then my brain sort of continued to hang on to that. I think even going into my business and thinking in order for me to continue to look successful, I have to be meeting a certain revenue mark right out of the gate, which is just not very practical.
Ellyn Schinke (28:50.285)
Yeah.
Lindsey/Savvy Startup Marketer (28:50.353)
And I don't even coach people to that now. So don't know what I was thinking, but I definitely set a high goal for myself. I also feel like I was listening to a lot of like this at the time, there was a lot of the girl boss. Trendy type of content out there. And I was listening to a lot of that. And some of it was very helpful, but some of it was this.
Ellyn Schinke (29:18.968)
toxic.
Lindsey/Savvy Startup Marketer (29:20.171)
Yeah, my gosh. Yeah, it was very hustle oriented. was very, you know, money talk oriented and don't have a scarcity mindset, which yeah, I mean, in some terms I can agree with but saying that to tell people, hey, you can reach this crazy mark immediately in your business if you just hustle hard enough. And I just had those voices.
Ellyn Schinke (29:45.474)
Mm-hmm.
Lindsey/Savvy Startup Marketer (29:48.157)
I think a little bit oversaturated in my life. And so I ended up with the first couple of years of my agency meeting some pretty great goals and honestly, probably some unrealistic goals for, you know, most people first launching. It also overlapped with COVID and the...
the e-commerce boom and the digital marketing boom that lasted for a couple of years. So it was like a mixture of things to really make a marketing agency like mine pretty full throttle right out of the gate. And I remember coming through 2021 toward the end and being like so proud of the revenue that I had managed to reach that soon in my business.
Ellyn Schinke (30:24.738)
Mm-hmm.
Ellyn Schinke (30:31.853)
Yeah.
Lindsey/Savvy Startup Marketer (30:45.031)
And at the same time telling my husband, I don't want to have that many clients again, because that was way too much. I was managing all of them by myself. What was I thinking? And I had two young kids at home and I basically traded the corporate demand for my own business that had the crazy client demand.
Ellyn Schinke (30:52.866)
Yeah.
Ellyn Schinke (31:14.413)
Yeah.
Lindsey/Savvy Startup Marketer (31:14.719)
On one hand, I traded the inflexibility of schedule for being able to schedule things when I wanted to and work when I wanted to, but also I was still working all the time.
Ellyn Schinke (31:25.41)
Yeah, yeah, I think it's it's making me think it's like it's really telling when the success that you like hoped for when you actually don't like it because like if any of my speaking clients or former speaking clients or people who I've spoke to are listening to this, this is not me saying I didn't enjoy our speaking engagements, but I will say that I did a lot of speaking for a couple of years there. Like it was like if not flying somewhere every month for speaking, it would be like multiple times a quarter.
Lindsey/Savvy Startup Marketer (31:31.891)
Yeah.
Yes.
Ellyn Schinke (31:54.466)
that I was flying out for speaking engagements. And it was, know, in the outward appearance, it looked awesome. And I think that was the part of it that I latched onto, because I'll admit, I'm an Enneagram three and we can be a little image obsessed. Like, I'll admit it. looked outwardly, it looked nice. But the fact of the matter was I got really sick of traveling for work. I never traveled for pleasure. If I was going somewhere, I was going there for a speaking engagement.
Lindsey/Savvy Startup Marketer (32:15.839)
Mm-hmm.
Ellyn Schinke (32:22.082)
which is cool. Like don't get me wrong, it's cool. And I loved the lot of the clients that I worked with and the people that I met doing speaking engagements, thoroughly enjoyed it. But I got stick up the fact that why am I only ever at an airport for business?
Lindsey/Savvy Startup Marketer (32:22.558)
Yeah.
Lindsey/Savvy Startup Marketer (32:35.913)
Uh-huh.
Ellyn Schinke (32:37.996)
And I think those moments of awareness of you realizing, okay, yes, there's aspects of this that look really good. And then there's also aspects of this that I really don't like. That's telling. That's self-awareness right there. And I think sometimes we feel like we have to, it can be like that toxic positivity, be grateful. I am grateful. I'm so grateful for those speaking engagements and...
Lindsey/Savvy Startup Marketer (32:48.809)
Yeah.
Ellyn Schinke (33:03.894)
I'm recognizing that that's not necessarily the life I want. And I think sometimes we don't let those two things coexist. Sometimes we feel the need, like we have to shove down the dissatisfaction because we should be grateful. And I just, that's not healthy. Like, no, don't do that.
Lindsey/Savvy Startup Marketer (33:09.214)
Right.
Lindsey/Savvy Startup Marketer (33:12.649)
Mm-hmm.
Yes.
Lindsey/Savvy Startup Marketer (33:21.297)
Yeah, exactly. I am so appreciative that I did kind of exhaust myself, but then recognized, again, like, this is on me. I took this on. I said yes to every client that kind of came in the door. I also learned from that how to much better vet who I worked with. Like, I learned so many lessons the first couple of years of my agency being full time. And
Then I definitely pivoted to, all right, here's the ideal scenario that I want to be in and I'm going to pull back some. And so yeah, things kind of did start to swing the other direction. And I had definitely more open hours in my week, which I liked way, way, way better. So that's kind of how things have been running for the past like three years, I'd say.
Ellyn Schinke (34:19.149)
Mm-hmm.
Lindsey/Savvy Startup Marketer (34:19.803)
is much more exclusive and yeah, well, yeah, much more streamlined, much more.
Ellyn Schinke (34:24.077)
streamlined. okay.
Lindsey/Savvy Startup Marketer (34:35.761)
intentional in my decisions. And I have no longer been making a high revenue goal and, you know, an amount of notoriety be the goal anymore. Now, I actually have a planner that I've sort of customized for myself that keeps me accountable to this.
Ellyn Schinke (34:37.495)
I like that.
Lindsey/Savvy Startup Marketer (35:04.051)
and it's more lifestyle-based. I will a couple of times a year use that planner to do some deep thought and some evaluation. The priorities in that planner are way more personal and way less business-oriented. My business comes second and has to fit within those top priorities, which
right now because my girls are younger, is very much focused on being able to focus on them and focus on family and enjoying and giving myself space for hobbies and social life. I mean, there was some time where I was just like, what even is a social life? I don't know what that is.
Ellyn Schinke (35:38.261)
on them. Yeah.
Ellyn Schinke (35:53.772)
or what are I've had clients say to me like, what are hub is Ellen? Yeah.
Lindsey/Savvy Startup Marketer (35:57.513)
I know what our hobbies and now the business is much more lined up with overall what do I want my quality of life to be and how is this going to fit in? And that even boils down to very practically, here's the amount of hours that I personally want to be working with clients. And if it doesn't fit within that amount of time, then I need to figure out how to delegate and figure out how to like
I know you love to automate some things and put some things on autopilot, which I really, really have embraced in the last couple of years of the business. That's where kind of reaching some margin with marketing comes in is a lot of it falls into, if I can't automate it or get into a rhythm where it gets done quickly, then I'm not going to do it. It's just not even the type of marketing that I'm going to do for myself.
Ellyn Schinke (36:27.394)
Mm-hmm.
Ellyn Schinke (36:30.775)
Mm-hmm.
Ellyn Schinke (36:49.356)
Yeah.
See, and I think this is a big reason why I wanted to have you on this podcast, because I always used to feel like whenever I talked about how I approach social media content, content marketing, et cetera, I always felt like I had to put the asterisks on there of like, BTW, I am not talking about this from the lens of a marketer. I am talking about this from the lens of somebody who does burnout and systems. Like I am talking about this from the lens of I don't want to burn you out.
Lindsey/Savvy Startup Marketer (37:15.091)
Mm-hmm.
Lindsey/Savvy Startup Marketer (37:20.093)
Yeah.
Ellyn Schinke (37:20.501)
So these are the things that I do to help me avoid burnout and that I think would help you avoid burnout. But I think that is what I really appreciate about you and how you approach marketing is I feel like you also approach it from that lens. Even if you don't use that language, you're approaching it from the what is sustainable. Yes, I want to get you more clients and I want to get you like more revenue and all of all of that and get you in front of more people. But I also don't want to exhaust you to the point where I drive you away from your business.
Lindsey/Savvy Startup Marketer (37:35.688)
Mm-hmm.
Yes, absolutely.
Ellyn Schinke (37:50.381)
And I love that.
Lindsey/Savvy Startup Marketer (37:51.645)
Yeah, 100%. I am a big, big advocate for let's be reasonable here. Let's be honest about what you can handle as a business owner. The last thing I'm going to do is come into a situation and recommend all the things. I don't do that. I don't believe it actually is effective because I think if we get stretched too thin across managing too much,
and in marketing you can do that very, very easily, then again...
Ellyn Schinke (38:25.247)
I shit, there's so many platforms and ways to market. Yeah, you're absolutely right.
Lindsey/Savvy Startup Marketer (38:28.759)
Yeah. the worst way to market is to do everything halfway. That's the least effective way to actually make marketing work for you. So I'm a big fan of pick your main three things that you know are a no-brainer for your business and go all in on those things and make them quality. Put your full focus on it. I guarantee that's going to
push your business forward much better than giving into the pressure to be on eight different platforms and feed those all the time and manage those all the time and then try and take the courses to even figure them out in the first place. And how does this even work and function? It's like, we don't need to be doing that. I've not seen that work. What I have seen work for clients is the more narrowed focus that gets
the full focus and gets the quality. And like, you know, there is so much that can be automated. So do the automation, set it and forget it and lean on that. And there's just no excuse for not doing that.
Ellyn Schinke (39:43.224)
Yeah, yeah, I actually think what we're talking about too, because I know I brought up social media and social media is obviously not the only way to market. But like, I could I could care fucking less about the fact that everybody all the time is just like, no, you should be the one posting your stuff on Instagram, like the stuff that's scheduled or from like a third party app is always going to perform worse. I don't care. I don't care.
Lindsey/Savvy Startup Marketer (40:08.349)
No, I don't care.
Ellyn Schinke (40:11.309)
use, I mean I've talked about before, I use Notion and I use Notion social and I schedule freaking everything that I post on any social media platform is scheduled through that. The only time it's not is if I actually created it in like the Instagram editor and then I schedule it through the Instagram app. I don't post anything live. Actually my stories have kind of dropped off over the course of this year because it means I have to post it live and I just don't.
Lindsey/Savvy Startup Marketer (40:14.535)
huh.
Lindsey/Savvy Startup Marketer (40:20.959)
Mm-hmm.
Lindsey/Savvy Startup Marketer (40:38.919)
Yeah, yeah. man. Don't even get me started on the demand of social media and how many people I have to actually talk out of. You know what? You really don't. Well, not necessarily completely out of social media, but I literally just had a conversation earlier today with a brand new business owner who is feeling a lot of pressure to do social.
Ellyn Schinke (40:46.571)
Mm-hmm.
Ellyn Schinke (40:51.817)
of social media. Yeah.
Lindsey/Savvy Startup Marketer (41:08.593)
and just hates it to begin with. And I'm like, you can put it completely out of your mind. It is not the only way to market yourself and what she's already doing in her like networking efforts and her media efforts. And then leaning all in on LinkedIn, I was like, there's your marketing strategy right there is what you're already doing. It's not adding what you hate or what is a time suck or what doesn't
Ellyn Schinke (41:09.127)
Yes.
Lindsey/Savvy Startup Marketer (41:38.367)
fit naturally. At some point, you can delegate that out and have somebody else that likes it do it for you. But it's just, and there's no measurable reason most of the time when a business owner is like, I know I need to be on social more. need to do it. I need to be posting all the time. They can't give me sales numbers to back that up. So I'm like, why? Why?
Ellyn Schinke (41:45.121)
Mm-hmm.
Ellyn Schinke (41:57.558)
Mm-hmm.
Ellyn Schinke (42:01.933)
Mm hmm. I can will 100 % say I feel like it comes from FOMO for a lot of us like I I'm trying something new on Instagram right now and we're gonna see how that plays out. Fortunately, I have a mentor in my business who is very much about what like KPIs and having KPIs that back whatever you're doing. So I'm trying something new on Instagram right now but
Lindsey/Savvy Startup Marketer (42:08.447)
Yeah!
Lindsey/Savvy Startup Marketer (42:21.343)
Mm-hmm.
Ellyn Schinke (42:27.339)
The fact of the matter is, and I've said this for a long time, so I don't even know why actually I'm still trying on Instagram. I personally believe for what I do, I don't think people go on Instagram for what I do. I don't think people go on Instagram to learn and to frankly be maybe called out a little bit.
Lindsey/Savvy Startup Marketer (42:42.271)
Mm-hmm.
Ellyn Schinke (42:47.063)
I don't think that we go on Instagram to escape.
Lindsey/Savvy Startup Marketer (42:49.629)
Yeah, they're like, you're interrupting my doom scrolling here. What are you doing calling me out in the middle of this?
Ellyn Schinke (42:53.075)
Exactly. Don't don't. Yeah, don't do this. Like, I don't want to hear this real talk from you right now. Like I want to watch dog memes. Like that's what I want. And so I think people go on Instagram to escape. And I actually find unfortunately, the place the social media platform where I personally found the highest ROI historically, is in my opinion, just hard to keep up with YouTube. YouTube is long form content is hard to podcast.
Lindsey/Savvy Startup Marketer (42:58.941)
Yeah.
You
Lindsey/Savvy Startup Marketer (43:18.291)
Yeah, yeah, I think.
Ellyn Schinke (43:22.989)
Podcasts are easy. Podcasts I could do. I've been podcasting for seven years at this point in time. I've had two different podcasts. Podcasting is cake. YouTube is hard. YouTube long form video content is very, very hard, but I've had the biggest ROI from that. So I'm kind of trying to find a happy balance of that. But I think there's, and I'm not the marketing expert here. I should defer to you, but I've always kind of thought, pick what you, the kind of form of communication that you like. If you're a talker,
Lindsey/Savvy Startup Marketer (43:38.495)
Thank you.
Ellyn Schinke (43:52.792)
have a podcast or at the bare minimum, maybe you talk and you turn a transcript into a blog or something like that. if you're a writer, okay, blog or think of the social media platform that fits whatever you like. If you're a writer, LinkedIn would probably be great for you. Threads would probably be great for you if you're like a writer and like you've like short little one-off verse. So it's like, think about how you communicate and pick the marketing channels that cater to that instead of trying to
Lindsey/Savvy Startup Marketer (43:59.071)
Right.
Lindsey/Savvy Startup Marketer (44:03.711)
Good night.
Lindsey/Savvy Startup Marketer (44:15.785)
Yeah.
Ellyn Schinke (44:23.607)
force how you communicate into a marketing channel.
Lindsey/Savvy Startup Marketer (44:27.079)
Yeah, no, absolutely. It definitely works better overall for a business owner, especially when you're first starting out, you can't delegate yet to pick the things that are just going to be the most natural for you. And yeah, I've heard great, really, really great solid things about YouTube being really great ROI. But if somebody is like hearing that,
Ellyn Schinke (44:49.623)
Mm-hmm.
Mm-hmm.
Lindsey/Savvy Startup Marketer (44:55.987)
and then suddenly feels like, okay, I guess I got to figure out how to be on YouTube. they're gonna, honestly, they're gonna commit to it in their brain and then their actions are not gonna follow through because it's just not going to be natural for them. And so just don't even worry about entertaining it. Don't have this mindset that a certain marketing method just because it's hyped up,
Ellyn Schinke (44:59.617)
I've gotta add YouTube, yeah.
Ellyn Schinke (45:12.897)
Mm-hmm.
Lindsey/Savvy Startup Marketer (45:25.267)
by somebody else in your world is the key for your business to grow. The key for your business to grow is for you to lead it naturally and to pick what works the best and that you're going to really stick with and do well. That can even be one thing. It can be one thing that you do really, really well. could be, you know, email marketing. Like maybe you are really good at
composing emails, you've got a short list of context that you have, and you just go all in on that. I mean, that can actually work. I've seen that work. But yeah, exactly. Like pick the thing that's natural and stay committed to it. And if you feel like you already have gone overboard with how much marketing you're doing, because this is typically...
Ellyn Schinke (46:17.613)
Mm-hmm.
Ellyn Schinke (46:21.645)
Literally sitting over here going, fuck, I need to audit my marketing.
Lindsey/Savvy Startup Marketer (46:23.359)
Yeah. So how do I backpedal a little bit? Then, hey, at any point, today's a great day to sit down and instead of doing the normal content creation that you feel like you have to do to feed the beast, sit down and trade that time for picking a different strategy, eliminating a couple of things, and then figuring out
Ellyn Schinke (46:41.537)
Mm-hmm.
Lindsey/Savvy Startup Marketer (46:52.639)
how am I gonna go all in on YouTube and making it a rhythm on your calendar and making yourself like stick with this for six months, this is gonna be the new strategy. Like that is a marketing strategy. You have to pull your calendar into a marketing strategy or else it's not gonna work. It's not a matter of picking the perfect methods, it's more a matter of picking the perfect rhythms and fewer methods.
Ellyn Schinke (46:54.786)
Mm-hmm.
Ellyn Schinke (47:01.153)
Yeah.
Ellyn Schinke (47:10.487)
preach.
Ellyn Schinke (47:15.201)
Mm-hmm.
Lindsey/Savvy Startup Marketer (47:21.467)
strong rhythms that will equal a fantastic marketing execution.
Ellyn Schinke (47:24.118)
Mm-hmm.
Yeah, yeah. And I'm even as you're saying that, yeah, rhythms like simply narrowing things down. And I think for me too, it's not forcing platforms that I don't enjoy being on. My people are on LinkedIn. I know I could probably kill it on LinkedIn. I hate LinkedIn. I hate it. I am not a LinkedIn person. I swear too much. It feels unnatural for me to
Lindsey/Savvy Startup Marketer (47:38.911)
Mm-hmm.
Ellyn Schinke (47:54.904)
be as professional as I feel like I need to be on LinkedIn. And I definitely think you could say, well, be that on LinkedIn and you'll stand out. Like, I don't necessarily feel like that's the case, personally. Well, and there's like, LinkedIn is cold DM city too. I don't think I've ever, I get a lot of like, hey girl DMs on like Instagram, but like on LinkedIn, I actually really enjoy that about threads is that thread doesn't have an inbox.
Lindsey/Savvy Startup Marketer (48:06.247)
LinkedIn can be cringy. It can be cringy. It's not my choice platform.
Lindsey/Savvy Startup Marketer (48:16.063)
Yes!
Ellyn Schinke (48:23.883)
love that about threads. So I'm realizing I need to do what you're saying, the rhythm, what's the rhythm, how can I bring my calendar into it, narrow down my platforms. I do think I'm personally good enough and I have good systems in place that I could do YouTube and then I could turn long form video into short form video that I could post on TikTok.
Lindsey/Savvy Startup Marketer (48:24.892)
Yeah.
Lindsey/Savvy Startup Marketer (48:42.495)
Mm-hmm.
Ellyn Schinke (48:45.355)
Like I could post on YouTube shorts, I could post on Instagram reels. Like I think I'm at this stage where I'm good enough at that, that I could do that. I probably wouldn't recommend that to somebody who's starting out. But I think for me too, it's about calling bullshit on the shoulds that I tell myself about, well, I should be on this platform. Yeah, I probably should be on LinkedIn, but I don't like it. And so I need to stop forcing myself to be on LinkedIn.
Lindsey/Savvy Startup Marketer (48:53.661)
Yeah.
Lindsey/Savvy Startup Marketer (49:05.522)
Yeah, yeah, think trading the should for one day. You know what, like we're not canceling the idea. We're not saying that it can't be effective. I think anything that you go all in on can absolutely be effective, but maybe it's not for today. Maybe it's a one day we're gonna grow into this. I like when I can hire help for this and more support maybe in a different area or whatever it looks like.
Ellyn Schinke (49:10.219)
Yeah, I like that.
Ellyn Schinke (49:22.204)
Mm-hmm.
Yeah. Okay.
Ellyn Schinke (49:34.101)
Yeah.
Lindsey/Savvy Startup Marketer (49:34.845)
but it's not gonna be for now.
Ellyn Schinke (49:37.237)
Yeah, honestly, maybe I can AI agent it.
Lindsey/Savvy Startup Marketer (49:41.117)
Yeah.
Ellyn Schinke (49:42.497)
we'll think about that. okay, cool. I was gonna ask you to wrap things up like if there was like a kind of final kernel, tiny kernel that you want to lead people with, but I kind of feel like we maybe already just gave the final tiny kernel. I mean, I feel like that was a really, really solid endpoint. So I'm, let's just go ahead and then wrap it up. I don't do any like rapid fire questions at the end of like some people do. I'm just kind of like we've we've had the convo. We're good. I'm
Lindsey/Savvy Startup Marketer (49:56.287)
Yeah, I think so.
Ellyn Schinke (50:09.025)
But I do always, of course, like to ask, where can people find you? Like if they kind of liked, I feel like you did a really great job of covering like the personal side and the professional side of things. If they wanna seek out your expertise in marketing, where can they find you?
Lindsey/Savvy Startup Marketer (50:22.259)
You can find me at lindsaywagnin.com and that is Lindsay with an E. All the things are on my website. You can find my podcast there. You can find different services there, savvy startup marketer. And then I am mostly on Instagram at lindsaywagninmarketing.
Ellyn Schinke (50:33.175)
Savvy startup marketer.
Ellyn Schinke (50:42.509)
And if you're any sort of unsure of the spelling show notes friends show notes Ellen's gotten infinitely better at her show notes over the years So all the stuff will be down there. Yeah. Thank you so much for being here I really appreciate you hopping on sharing your your knowledge your experiences your stories with us And yeah, I think everybody's gonna benefit a ton from it. So thank you so much for sharing all of that with us
Lindsey/Savvy Startup Marketer (50:46.847)
Show notes.
Lindsey/Savvy Startup Marketer (51:07.913)
I loved it, thank you so much for having me on.
Ellyn Schinke (51:10.644)
Absolutely. And as always, check out the links in the show notes. I will also if the episode of me on Lindsay's podcast is live, I'll put that in the show notes as well. But I hope you guys enjoyed this. I hope you learned a lot from it. And as always, stay relentless achievers. I'll talk to you next time. Bye.
